Reviews

Some of the standout features are listed below: 1) SAP Business AI. It will analyze market dynamics and make suggestions on procurement strategies. This saves weeks of manual research within specific media categories that can fall between the cracks or be ever-changing, such as Post-Production or Social Media Influencers. 2) Built-in Market Intelligence. You can avoid a lot of heartache when trying to purchase in a volatile market by integrating external feeds that can flag changes immediately. For instance, if there are rising costs in the APAC region (random example), setting up the right external feeds will flag the data pointing to an upcoming price spike, enabling you to lock in purchases and/or contracts and positively impact savings. 3) Category Dashboards. I saved my personal favorite for last because it's all about visibility. You get a unified view of spend, supplier performance, even goal tracking for things such as DI targets or Sustainability. This is huge for advertising agencies because no matter the vision, you have to prove value to your CFO. The dashboards can make the agency's impact highly visible and quantifiable without leaving you on an island to pitch this by yourself.

January 20, 2026