Contently Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty. CMPs enable the fundamentals of content marketing — specifically, content strategy, editorial planning, creative workflow, distribution and performance measurement — to drive a coordinated approach and standardized production process at scale. CMPs collect and analyze data to inform content creation and reuse, streamline operations and iterate on content to improve marketing effectiveness. These platforms can also generate branded iterations of content for different audiences using artificial intelligence and human creators. They enable internal teams, external contributors and agencies involved in content creation to coordinate efforts across projects and campaigns.

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Content Marketing Platforms

Contently

Digital Marketing Manager

This is quite positive, especially for teams working with multiple contributors and stakeholders. Onboarding can take some effort for teams that are newer to structured content operations. 

50M - 250M USD

250M - 500M USD

<50M USD

500M - 1B USD

1B - 3B USD

3B - 10B USD

10B - 30B USD

30B + USD

Gov't/PS/ED <5,000 Employees

ECOMMERCE MANAGER

We wanted to make use of Contently in order to optimize our content production and make some of our processes smoother. However, it has a bunch of limitations which made us look for other vendors as well. Overall, it's a good tool for small businesses that want to try a content marketing tool. 

Gerente De Marketing

My experience with Contently software has been good.good. The software is generally easy to use, customizable and integrates well with products such as WordPress, Zoho Directory and Mailchimp. It has good customer care and support services available 24/7 via voice call or online chat. We use Contently software for content marketing. The product allows us to manage our campaign performance and enhance editorial planning and content distribution. Through the use of the software we have also been able to track our conversations and optimise SEO.  Use of the product has improved our brand visibility across across all search engines and enhanced our presence across many platforms.

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Contently operates in the realm of content marketing by providing a SaaS platform, alongside services, with the main goal of aiding brands in delivering compelling narratives. Their comprehensive content marketing solution comprises of advanced content strategy guidance, a top-notch content marketing platform, and a highly-rated global creative network. Contently strives for quality and has been rated highly in numerous content creation categories across multiple sectors.

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. 

Our platform powers the content marketing programs of the world‚Äôs most valuable brands through our complete content marketing solution: expert content strategy, an industry-leading content marketing platform, and the highest-rated creative network on earth. 

Contently has been rated #1 in G2's Enterprise Content Creation category 9 times and counting. We've also captured top ranking in several other enterprise, mid-market and small business categories. 



Reviews

Ratings Overview

Overall experience with

Favorable Review

Automated processes streamline metadata management and audience targeting

Critical Review

Contently Simplifies Content Production but Has Limitations for Larger Needs

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