Gartner defines “CRM” as technologies or systems that enable a broader customer engagement business strategy. These systems span four major areas — sales, marketing, digital commerce, and customer service and support. Yet in the life science industry (that is pharmaceutical, biotechnology, medical device and diagnostics organizations), CRM is synonymous with sales and field enablement systems, given their heavy reliance on a field-force-driven engagement model. These systems support the automation of sales activities and expert engagement for organizations’ sales professionals, key account managers, medical experts and field service personnel. These systems are also central to sales and medical teams responsible for raising therapeutic awareness, delivering educational content and influencing demand, as well as nurturing contracts with HCPs, healthcare organizations (HCOs) and other medical stakeholders. In addition, these systems provide servicing as a system of record and maintaining compliance with jurisdictional regulations for capabilities such as planning, enablement, execution and analysis processes.
"Smooth , Flexible and Awesome"
The best tool for customer relationship management. The flexibility for handling the data. Also very in easy conversation with client.
"How Close-up CRM Supports Effective Growth and Operations"
Our overall experience with Close-up CRM was exceptional. The tool was essential for the operation and growth of our company due it's flexibility and robustness. It significantly improved our ability to manage relationships with medical professionals and streamline our processes, leading to enhanced productivity and better business outcomes.
"Customize your CRM Platform and Business Processes with Creatio!"
After extensive research with the top CRM platforms, our company selected Creatio.com before the BPM Online name change. Once the data migration was complete, we saw a huge increase with our online CRM efficiency. Merging duplicate accounts and separating opportunities into stages was a real game changer for our high volume national marketing staff.
"Best Reporting App for Entire Pharma Organisations’ Field Staff"
Omnipresence gives on time reporting and there will be no delay in reporting. Location facility is also there.
"Veeva eTMF implementation"
the implementation of eTMF module from Veeva has reported multiple benefits to our company, being able the whole group to perform clinical data file management
Competitor or alternative data is currently unavailable
See All Alternatives"IQVIA's OCE - Moving the CRM Game Forward"
Working with OCE and the IQVIA team has been a great experience. Top notch support and the ability to meet the needs of a field team consisting of multiple units across different therapeutic classes. This is the second organization I have worked for that utilized OCE.
"A successfull approach building an insights and analytics concrete environment"
The company has a very High customer focus, it have an Innovative vision and a pragmatc approach. The vendor demonstrate high reliability offering solution after an intense listening of the needs.
Competitor or alternative data is currently unavailable
See All Alternatives"Pitcher is a good repository for sales content but needs advanced analytical features"
Pitcher was a good tool for managing our sales content, to create a single repository. The tool was effective for finding literature, housing PPT presentations, and allowing sales reps to customize their presentations for specific customers.
Competitor or alternative data is currently unavailable
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