Gartner defines a Data and Analytics Governance Platform as a set of integrated business and technology capabilities that help business leaders and users to develop and deploy a diverse set of governance policies and monitor and enforce those policies across their organizations’ business systems. These platforms are unique from data management in that data management focuses on policy execution, whereas these platforms are used primarily by business roles — not only or even specifically IT roles.

Data and Analytics Governance Platforms

Gartner defines augmented data quality (ADQ) solutions as a set of capabilities for enhanced data quality experience aimed at improving insight discovery, next-best-action suggestions and process automation by leveraging AI/machine learning (ML) features, graph analysis and metadata analytics. Each of these technologies can work independently, or cooperatively, to create network effects that can be used to increase automation and effectiveness across a broad range of data quality use cases. These purpose-built solutions include a range of functions such as profiling and monitoring; data transformation; rule discovery and creation; matching, linking and merging; active metadata support; data remediation and role-based usability.

Augmented Data Quality Solutions

Data security platforms (DSPs) combine data discovery, policy definition and policy enforcement across data silos. Policy enforcement capabilities include format-preserving encryption, tokenization and dynamic data masking. These capabilities can be delivered through connectors, agents, proxies and APIs.
Business requirements to leverage data and share data, for example for AI/ML use cases, require data security controls and highly-granular data access which is provisioned fast and humanly understandable. Tight-fitting data access and security controls allow you to reveal and share (leverage) more of your data. However, organizations face sufficient complexity when it comes to provisioning and rightsizing entitlements and data security controls. This extends to data privacy as well as analytics governance and ethics.
The DSP delivers most of the required components critical to enabling good data governance and optimized data security controls while preventing the exponential increase of data access and policy rules.

Data Security Platforms

Microsoft Purview Reviews, Ratings & Features 2025 | Gartner Peer Insights

Evaluation and contract negotiation

Evaluation & Contracting

Integration and deployment

Integration & Deployment

Service and support

Service & Support

Product capabilities

Product Capabilities

Scalability

Integration

Customization

Ease of deployment, administration, and maintenance

Ab Initio

Alation Data Intelligence Platform

Alation

Atlan

Collibra Platform

Collibra

Informatica Cloud Data Governance and Catalog

Informatica

Google BigQuery

Google

Informatica Intelligent Data Management Cloud

DataGalaxy

Microsoft Purview

Microsoft

Dataedo

50M - 250M USD

500M - 1B USD

250M - 500M USD

1B - 3B USD

<50M USD

3B - 10B USD

30B + USD

SR. IT SUPPORT SPECIALIST

Microsoft Purview offers powerful data governance features and integrates will with other Microsoft products, but the initial setup is complicated and the interface can be overwhelming. Cost is also a concern, and the real-time features are not very real-time. It's a solid tool if you're already working in the Microsoft ecosystem, but expect a learning curve and some frustration with usability and alerting. 

IT ANALYST

Microsoft Purview is an incredible tool and has brought our organization into the future of data governance. There were areas of data privacy and compliance that no one had ever thought to manage until Purview came around. Its auditing features are unmatched and provide a service that our technical team has been searching for. 

Oracle

Other...

Ataccama

OneTrust

Adaptive

Hitachi Vantara

AvePoint

data.world

Modak

BigID

CastorDoc

Dawiso

DTA Healthcare Solutions

Operations Associate

MS Purview works really well with other MS products like office 365 , Sharepoint , Teams, etc.  The automatic scan feature is really nice as well.

IT SECURITY & RISK MANAGEMENT ASSOCIATE

Discovering data in our tenant and labeling data are useful capabilities and the recent additions of copilot and ai hub allow users to more easily make use of the tools available and to monitor the use of AI tools in our tenant.

Director of IT

Good in theory but confusing to set up, use and administer as an admin

IT SYSTEM SPECIALIST

We have had a positive experience with Microsoft Purview. It has streamlined our data governance strategy and given us much better visibility and control over our information landscape. While there are still areas for improvement, the platform has proven reliable and effective overall.

International IT Manager

An excellent Microsoft product that, of course, needs to be used with Microsoft 365. Easy to set up helps to govern and secure data within organization. 

SNR. MASTER DATA SPECIALIST

My overall experience is that the implementation architecture and strategy need to be well thought out before starting the configuration. However, the tool has improved over the years and provides the missing link in the Microsoft Azure eco system.

Senior Manager

While our primary use case is to ensure our users and internal team members get the right information what they need. Microsoft Purview is helping us to identify and tag the correct documents and control the relevant access. With perfect device compatibilty and inbuilt policy and compliance features makes it a perfect solution for our businesses. Well integrated with Azure and Microsoft ecosytems.

Active

Find the top Data and Analytics Governance Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

50M-1B USD

1B-10B USD

10B+ USD

Security Operations Center Analyst

Microsoft have been very helpful with setting up our Purview portal and policies, we have a fortnightly fast track call where we bring them problems and they bring solutions.

SALES MANAGER

Purview is a great platform for managing our Microsoft environment, both on premise and in the cloud. We have not had a DLP scenario or breach in the past 3 years since utilizing Purview.  

DIRECTOR,INFORMATION SECURITY

Purview provides a single point of administration for data governance, security, and compliance tasks.  It also gives me the ability to monitor my environment and provide real-time data loss prevention.  It allows me to map and classify sensitive data across my network, giving me visibility into data links and movements.

IT ASSOCIATE

Lots of helpful features hampered by a constantly changing UI

PRODUCT MANAGER

The automated data discovery helps us keep up to date with our data landscape. Then, like with all microsoft products, the intergrations with the microsoft ecosystem is excellent.

System Administrator II

Microsoft is a great vendor to work with, given the seamless integration between the various platforms.

TECHLEAD MICROSOFT 365

PureView is a complete information security platform, it’s scalable to fill the needs of our organisation. The integration between the different workloads is amazing. An easy way to get a birds-eye view of the organization’s status on compliance to insider risk analysis is well worth the cost. 

CHIEF INFORMATION OFFICER

Great security product for data protection. Can fullfill most enterprise data security rules and requirements.

FINANCE MANAGER

Microsoft Purview has demonstrated the ability to seamlessly integrate with other Microsoft products.

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