Cloudinary Reviews, Ratings & Features 2026 | Gartner Peer Insights

Digital asset management (DAM) is a self-serve content repository. It facilitates the management, ingestion, storage, organization and distribution of all types of content an organization uses. The content includes any digital asset, such as text, graphics, images, videos, audio, design files and product information used by an organization to communicate with internal and external audiences. DAM platforms not only support marketing but can also serve internal and external parts of the organization including sales, HR, legal, finance, call and service centers, third-party suppliers, agencies, and distributors.
The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization. Beyond its role as a self-service solution, DAM products are part of a content operations ecosystem, which includes capabilities that overlap across technologies such as content marketing platforms (CMP), marketing work management (MWM) and product information management (PIM). Individually, technologies support different variations of content taxonomy, content editing, management of and content access controls to third parties (e.g., agencies). Their goals are to drive efficiency, transparency and scale of content deliverables across the organization. The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization.
DAM platforms serve as a repository for all digital content assets. Organizations that have a large number of digital assets use a DAM solution to manage, catalog and transfer files, and to store digital assets. The solution allows organizations to share and edit digital assets across multiple platforms and channels. DAM platforms can support external partners with portals to access an organization’s assets. Overall, it is a self-service content repository and can facilitate collaboration.

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Digital Asset Management (Transitioning to Digital Asset Management Platforms)

Cloudinary

VP Of Product Development

The way in which we use Cloudinary is quite simple, and it performs absolutely perfectly at that job. I don't think we've ever had an issue related to Cloudinary in the 6+ years we've been using it–that's impressive.

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

3B - 10B USD

1B - 3B USD

10B - 30B USD

Gov't/PS/ED <5,000 Employees

30B + USD

Gov't/PS/ED 5,000 - 50,000 Employees

Communications Associate

Cloudinary meets our basic needs but the customer experience has not been great. We've raised concerns and haven't felt heard, and transparency is sometimes lacking. It works, but we expect more from the relationship. 

VP, Software Development

I have used several asset image management products over the years for many different clients, but my favorite by far is Cloudinary. In my opinion, it is the most intuitive and easy to integrate in its class. Additionally, the support staff is very good. A misconfiguration on one of my larger clients early in the integration cycle ended up costing quite a bit of money in overages, but the support staff was super helpful and not only figured it out with me, but also gave me and my client a courtesy reversal of the overage charges which was greatly appreciated.

Adobe

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WebDAM

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Canto

Filecamp

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Image Relay

Akeneo

Daminion Software

Sitecore

Hyland

Censhare (Do Not Add)

Digizuite

MediaValet

Celum

Extensis

Picturepark

WoodWing

Smartsheet (Brandfolder)

New Spark

Visual Processing Japan

SproutLoud

Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video solutions backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.

Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video APIs backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.

Reviews

Ratings Overview

Overall experience with

Favorable Review

The Gold Standard for Media Transformation Services

Critical Review

Good product, room to improve on the human side

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