OpenText Reviews, Ratings & Features 2026 | Gartner Peer Insights

Digital asset management (DAM) is a self-serve content repository. It facilitates the management, ingestion, storage, organization and distribution of all types of content an organization uses. The content includes any digital asset, such as text, graphics, images, videos, audio, design files and product information used by an organization to communicate with internal and external audiences. DAM platforms not only support marketing but can also serve internal and external parts of the organization including sales, HR, legal, finance, call and service centers, third-party suppliers, agencies, and distributors.
The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization. Beyond its role as a self-service solution, DAM products are part of a content operations ecosystem, which includes capabilities that overlap across technologies such as content marketing platforms (CMP), marketing work management (MWM) and product information management (PIM). Individually, technologies support different variations of content taxonomy, content editing, management of and content access controls to third parties (e.g., agencies). Their goals are to drive efficiency, transparency and scale of content deliverables across the organization. The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization.
DAM platforms serve as a repository for all digital content assets. Organizations that have a large number of digital assets use a DAM solution to manage, catalog and transfer files, and to store digital assets. The solution allows organizations to share and edit digital assets across multiple platforms and channels. DAM platforms can support external partners with portals to access an organization’s assets. Overall, it is a self-service content repository and can facilitate collaboration.

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Digital Asset Management (Transitioning to Digital Asset Management Platforms)

OpenText Digital Asset Management

OpenText MediaBin

OpenText Core Digital Asset Management

OpenText

IT Manager

Enterprise level media management platform, easy to scale and integrate.

3B - 10B USD

30B + USD

10B - 30B USD

<50M USD

250M - 500M USD

500M - 1B USD

1B - 3B USD

Gov't/PS/ED <5,000 Employees

DIGITAL ASSET MANAGEMENT ADVISOR

OpenText Media Management has most of the features we need, but we cannot seem to implement controlled vocabulary drop-down lists, and we are having ongoing issues with the recycling bin not emptying. 

Coordinador de gestion de activos

una herramienta fuerte y confiable para la generación de informes de CMDB que contemplen los activos de TI, adicional el descubrimiento es rapido y eficaz 

A robust and reliable tool for generating CMDB reports that include IT assets, and the discovery is fast and effective.

Adobe

North Plains Systems

Aprimo

Other...

Bynder

Canto

WebDAM

Cloudinary

Censhare (Do Not Add)

Adam Software

Brandmuscle

Digizuite

MediaValet

Celum

Pimcore

OpenText powers and protects information. As a global secure information management provider for businesses, OpenText tools span content management, artificial intelligence (AI), cybersecurity, cloud, and business networks. For over 30 years, OpenText has helped organizations manage and protect their data and documents while modernizing their information architecture. Its integrated hub connects information across departments and applications to enhance employee experience, productivity, and collaboration, while making information structured and searchable through AI, machine learning, and semantic search. In addition, OpenText delivers endpoint security and digital life protection solutions to safeguard businesses against cyberattacks and data breaches.

OpenText is a world leader in Information Management, helping companies securely capture, govern and exchange information on a global scale. OpenText solves digital business challenges for customers, ranging from small and mid-sized businesses to the largest and most complex organizations in the world. For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com

Reviews

Ratings Overview

Overall experience with

Favorable Review

Effective tool for IT reporting, challenges in compatibility with other platforms

Critical Review

Exploring the Limitations of OpenText Media Management

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