Smartsheet Reviews, Ratings & Features 2026 | Gartner Peer Insights

Digital asset management (DAM) is a self-serve content repository. It facilitates the management, ingestion, storage, organization and distribution of all types of content an organization uses. The content includes any digital asset, such as text, graphics, images, videos, audio, design files and product information used by an organization to communicate with internal and external audiences. DAM platforms not only support marketing but can also serve internal and external parts of the organization including sales, HR, legal, finance, call and service centers, third-party suppliers, agencies, and distributors.
The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization. Beyond its role as a self-service solution, DAM products are part of a content operations ecosystem, which includes capabilities that overlap across technologies such as content marketing platforms (CMP), marketing work management (MWM) and product information management (PIM). Individually, technologies support different variations of content taxonomy, content editing, management of and content access controls to third parties (e.g., agencies). Their goals are to drive efficiency, transparency and scale of content deliverables across the organization. The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization.
DAM platforms serve as a repository for all digital content assets. Organizations that have a large number of digital assets use a DAM solution to manage, catalog and transfer files, and to store digital assets. The solution allows organizations to share and edit digital assets across multiple platforms and channels. DAM platforms can support external partners with portals to access an organization’s assets. Overall, it is a self-service content repository and can facilitate collaboration.

Active

Find the top Digital Asset Management Software with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Digital Asset Management (Transitioning to Digital Asset Management Platforms)

Brandfolder

Smartsheet (Brandfolder)

Product Manager

Tagging, categorizing, and searching for material is made easy. 

50M - 250M USD

<50M USD

500M - 1B USD

1B - 3B USD

Gov't/PS/ED <5,000 Employees

250M - 500M USD

3B - 10B USD

Director

Very rough negotiation process as we had to work through several different Brandfolder teammates, and with each person we spoke with, the price changed. And at the end, Brandfolder would not uphold the quote they provided to us via email by our first contact. It was a not so good experience and the only reason we stayed with them is because I have used the platform before and really liked it. 

Marketing Associate

This application is very easy to organize, store and manage images, videos and PDF files. The file collections are publicly accessible for usage.

Bynder

Canto

MediaValet

Adobe

Other...

Filecamp

Workfront--

North Plains Systems

WebDAM

Acquia (Widen)

Aprimo

Extensis

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Brandfolder by Smartsheet is the world's most powerfully simple digital asset management (DAM) platform. Built to scale for organizations of any size, Brandfolder empowers marketers, creatives and more to organize, control, distribute and measure all their digital assets.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Great for Brand Assets, Needs Better Enterprise Features

Critical Review

Good platform, bad sales people with a lot of turnover

Likes and dislikes about

likes

dislikes