Overall experience with
How helpful reviews are selected
Favorable Review
Product: Braze Customer Engagement Platform
Powerful and flexible, but needs a stronger focus on refining existing features rather than chasing trends like AI at the expense of core functionality and long term maintainability of new features
Critical Review
Product: Braze Customer Engagement Platform
Braze Enhances User Targeting Yet Struggles With Design Integration and Flexibility
Likes and dislikes about
likes
Strong flexibility and customisation Very self serviced oriented but support available if needed Ability to build complex and tailored campaigns/initiatives with multiple options for segmentaion The frequency of useful updates and new features that add greater flexibility
March 31, 2026
dislikes
I didn't like how it could be un-customizable at times, especially with in-app pop-ups. Our end users are very sensitive to us using third-party vendors, and we have a very specific and niche design language that we use within the UI. If we give them a pop-up that doesn't follow that visual pattern that is so established, it can very quickly break down trust in our product. We also looked into implementing content cards into a homepage experience using Brave, and it wasn't feasible after exploring those capabilities, mostly more struggles around customization
June 16, 2025
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