Omnisend Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel. Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.

Active

Find the top Email Marketing Software with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Email Marketing (Transitioning to Email Marketing Platforms)

Omnisend

Marketing/Technical Specialist

Omnisend started as an email marketing campaign tool and has grown into more than that. You can harness information from your e-commerce store that helps your customers see what they are missing. Helps with conversions, carts, and overall experience. Low maintenance with templates you can save and repeat, advanced targeting and audiences. There is way more to say than this little box allows. 

<50M USD

50M - 250M USD

Marketing Associate

It's good. However, need more options for retargeting. Hoping to see in future

Marketing Manager

I send e-mails and do segmentation depending on countrys, every single day  using a template design. I think is a great tool and very useful

Klaviyo

Mailchimp

HubSpot

ActiveCampaign

Salesforce

Zoho

Constant Contact

Twilio

Dotdigital

SendPulse

Mailgun

Act-On

Listrak

Marigold

iContact

Braze

Delivra

Iterable

Acoustic

Brevo

AfterShip

SproutLoud

Voyado

BiteSpeed

Omnisend is an all-in-one omnichannel marketing platform, focused on helping ecommerce businesses drive sales and improve customer engagement. It specializes in email and SMS marketing automation, offering a comprehensive suite of tools designed to help online merchants sell more products and services to more customers. The company is based in the United States and Lithuania and serves a global client base of 150,000+ brands with its powerful platform that includes features such as automation workflows, advanced segmentation, and product reviews.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Easy to understand, useful, but not the most original tool

Critical Review

Long Chats, New Features, SMS Marketing Unpopular

Likes and dislikes about

likes

dislikes