Overall experience with
How helpful reviews are selected
Favorable Review
Product: Zoho Marketing Automation
Easy integration and workflows balanced by minor interface glitches
Critical Review
Product: Zoho Campaigns
Integration Challenges and Unintuitive Design Complicate Zoho Campaigns Experience
Likes and dislikes about
likes
1.) The workflow is easy to create and doesn't really require extensive technical knowledge to send bulk emails etc. 2.) Since it integrates well with other Zoho applications, lead generation and tracking is easier as well. 3.) The subscription is much more cost efficient compared to other automation tools and still offers a strong set of features.
May 20, 2026
dislikes
Despite having Zoho CRM I had to manually export thousands of contacts to a spreadsheet to upload them to Zoho campaigns. I don't understand the point of having these products from the same vendor if there is little to no integration. I also dislike how challenging it is to export report data quickly and intuitively. I somehow managed to get a comprehensive report from one of my campaigns months ago and now am scouring the internet to figure out how to do it again. neither Zoho nor users on online forums have been able to provide helpful steps to generate the report as I need it.
February 5, 2026
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