I love the fact that the team is always helping the product evolve and listening to customer feedback and requests. I love that it has great API access for all pricing plans. I love that the keyword research functionality is super fast and you get a ton of keywords. I like that it gives priority wise suggestions for optimizing business websites. I love that it helps to create multiple website audit reports in a professional way. I like their filters, they are powerful and you can choose AND or OR logic, combine filters, save filter settings etc, plus all filters are available in all functions. I like their auditing feature because it's robust and comes with a lot of parameters, nothing spectacular, but fit for purpose.
May 25, 2022
One of the biggest drawback is customer service, while the representatives do their best, English is often their second language and with very technical queries something is often lost in translation. Also I often found for low volume keywords, the search volume is either incorrect or they don't show up at all when searched for. Finally, the tech audit function is great, unless the website has a lot of single page application pages. Serpstat doesn't seem to audit these well, struggling to read the content or canonicals.
June 14, 2023