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Incrementality Measurement Platforms

Incrementality Measurement Platforms Reviews and Ratings

What are Incrementality Measurement Platforms?

Incrementality Measurement Platforms are specialized analytics systems that help brands determine the true, causal impact of their marketing efforts. Instead of relying solely on correlation‑based metrics (like clicks or last‑touch attribution), these platforms use controlled experiments—such as geo‑tests, audience splits, and synthetic control models—to isolate the incremental lift generated by an ad campaign. This allows marketers to clearly see which channels, tactics, or audiences are genuinely driving additional conversions, revenue, or engagement, rather than simply capturing activity that would have happened anyway. The typical customers include digital-first brands, e‑commerce companies, and performance‑marketing teams seeking precise measurement of marketing ROI.

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Logo of Haus

Haus

By Haus

4.4
(5 Ratings)

Haus is a software designed to support organizations in managing decentralized autonomous organizations (DAOs) and related governance processes. The software provides tools to create, modify, and administer DAOs by enabling on-chain voting, proposal creation, and permission management. It allows users to automate decision-making workflows and implement structured governance rules for members and contributors. Haus software offers features such as treasury management, role-based access control, and programmable governance settings. It helps organizations address challenges related to transparent decision-making, operational efficiency, and secure execution of group decisions within digital communities.

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Logo of AppsFlyer

AppsFlyer

By AppsFlyer

4
(2 Ratings)
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Logo of Cassandra

Cassandra

By Cassandra

4
(1 Rating)

Cassandra is a software designed to automate and streamline accounting processes for businesses. The software provides features such as invoice management, expense tracking, and financial reporting. It supports integration with various banking and payment platforms to facilitate transaction synchronization and reconciliation. Users can utilize dashboard functionalities to monitor cash flow and generate financial statements for analysis. The software aims to address the business problem of manual bookkeeping by enabling accurate record keeping and helping organizations manage their financial operations in a more efficient and organized manner.

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Logo of Incremental

Incremental

By Incremental

5
(1 Rating)

Incremental is a software designed to facilitate measurement and analysis of marketing effectiveness for brands and agencies. The software enables users to assess and understand the impact of advertising campaigns by integrating data from various marketing channels. Through controlled experimentation and data modeling, Incremental quantifies the contribution of individual marketing activities on business outcomes such as revenue and conversions. The software provides features for setting up experiments, tracking key metrics, and generating insights that help optimize marketing budget allocation. Incremental addresses the business problem of attributing results and return on investment to marketing efforts in a complex and multi-channel environment.

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Logo of Recast

Recast

By Recast

4
(1 Rating)

Recast is a software designed for automating and optimizing the reporting process within modern data teams. It integrates with various business intelligence tools and data warehouses, enabling users to schedule, manage, and distribute reports generated from SQL queries and dashboards. The software provides features such as workflow automation, notification management, and error tracking to streamline the delivery of data insights and simplify recurring reporting tasks. This software addresses the business problem of manual report generation and distribution by increasing efficiency and accuracy in recurring data workflows.

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Logo of SegmentStream

SegmentStream

By SegmentStream

4
(1 Rating)

SegmentStream is a software designed to address the limitations of traditional web analytics and attribution tools by utilizing machine learning to analyze user behavior and digital journeys across websites and marketing platforms. The software enables businesses to measure and optimize their digital marketing performance by providing advanced attribution modeling and insights into customer interactions. SegmentStream aggregates and interprets fragmented data from various sources to offer a comprehensive view of marketing channel effectiveness, helping organizations make informed decisions about budget allocation and campaign strategies. Its features facilitate improved conversion measurement and reporting, particularly for businesses affected by data privacy restrictions and incomplete tracking, assisting in overcoming challenges associated with third-party cookie deprecation and restricted data access.

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Logo of INCRMNTAL

INCRMNTAL

By INCRMNTAL

INCRMNTAL is software designed to assist businesses in marketing measurement and attribution without relying on user-level data. The software provides incrementality analysis by evaluating the effectiveness of marketing campaigns across various channels. It offers features such as automated reporting, data integration from multiple sources, and actionable insights that help organizations optimize marketing budgets and strategies. INCRMNTAL addresses the challenge of understanding the true impact of marketing activities in environments where tracking user-specific data is limited or unavailable, enabling companies to make informed decisions based on aggregate performance metrics.

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Logo of Measured

Measured

By Measured

Measured is a software designed to assist businesses in analyzing and optimizing marketing performance through cross-channel attribution and incrementality measurement. The software enables organizations to assess the effectiveness of various marketing channels by providing data-driven insights into campaign contributions and return on ad spend. It offers features such as multi-touch attribution, media measurement, and experimentation capabilities, allowing users to identify which marketing actions drive business outcomes. By enabling an evidence-based approach to media planning and budget allocation, the software addresses challenges related to understanding marketing effectiveness and supports ongoing optimization of advertising strategies.

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Logo of Skai Platform

Skai Platform

By Skai

Skai is an omnichannel platform used by performance marketers to unlock insights, streamline execution and measure holistically across walled garden media. It uniquely connects data and media for informed decisions, high efficiencies and optimal returns. Within the platform Skai has solutions for retail media, paid search, paid social and app marketing teams. The company is headquartered out of Tel Aviv with 9 international locations and works with leading brands and agencies across many verticals including consumer goods, retail, travel, finance, automotive and entertainment.

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Logo of Workmagic

Workmagic

By WorkMagic

Workmagic is a software designed to automate and optimize workflows and business processes for organizations. It provides tools for creating custom workflows, integrating with existing applications, and managing tasks and approvals through a user-friendly interface. The software enables teams to minimize manual effort, improve visibility into operations, and increase process consistency by standardizing routine activities. Workmagic supports the tracking of progress and performance metrics, offering analytics to help identify inefficiencies and enhance operational productivity. It is suitable for a range of business functions such as finance, HR, sales, and support, addressing challenges related to manual process management, collaboration, and compliance.

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HausAppsFlyerSegmentStreamRecastIncrementalCassandra

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