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Haus is the causal marketing platform enterprise businesses use to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates marketing data into clear signal that enables brands to optimize spend, accelerate growth, and make evidence-based marketing decisions at scale. As a strategic partner to marketing, finance, and data science teams, Haus helps businesses know which marketing activities are causing business outcomes by running GeoLift incrementality experiments. That causal evidence powers Causal MMM, which guides channel investment strategy, and Causal Attribution, which brings incrementality into day-to-day spend decisions. Together, the Haus platform and measurement strategy services help enterprises apply causal evidence across marketing investment decisions.
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade AppsFlyer has delivered mobile attribution measurement, trusted by more than 15,000 businesses worldwide.
Measured is an enterprise media measurement and optimization platform that proves marketing’s financial impact on business outcomes. Built for large and enterprise companies, Measured unifies online and offline measurement so marketing and finance teams can plan, invest, and report with accountability. Measured combines media mix modeling / marketing mix modeling (MMM) with always-on incrementality testing to quantify true incremental contribution, ROI, and marginal returns across channels including TV, CTV, paid social, paid search, retail media, audio, OOH, and more. With integrations across 300+ media platforms and data partners, Measured delivers a privacy-safe, top-down approach to modeling and optimizing media spend at scale. Measured is trusted by major companies in Retail, CPG, Finance, Software and more to measure and optimize Billions in dollars in media spend.
Cassandra is a software designed to automate and streamline accounting processes for businesses. The software provides features such as invoice management, expense tracking, and financial reporting. It supports integration with various banking and payment platforms to facilitate transaction synchronization and reconciliation. Users can utilize dashboard functionalities to monitor cash flow and generate financial statements for analysis. The software aims to address the business problem of manual bookkeeping by enabling accurate record keeping and helping organizations manage their financial operations in a more efficient and organized manner.
Incremental is a software designed to facilitate measurement and analysis of marketing effectiveness for brands and agencies. The software enables users to assess and understand the impact of advertising campaigns by integrating data from various marketing channels. Through controlled experimentation and data modeling, Incremental quantifies the contribution of individual marketing activities on business outcomes such as revenue and conversions. The software provides features for setting up experiments, tracking key metrics, and generating insights that help optimize marketing budget allocation. Incremental addresses the business problem of attributing results and return on investment to marketing efforts in a complex and multi-channel environment.
SegmentStream is a software designed to address the limitations of traditional web analytics and attribution tools by utilizing machine learning to analyze user behavior and digital journeys across websites and marketing platforms. The software enables businesses to measure and optimize their digital marketing performance by providing advanced attribution modeling and insights into customer interactions. SegmentStream aggregates and interprets fragmented data from various sources to offer a comprehensive view of marketing channel effectiveness, helping organizations make informed decisions about budget allocation and campaign strategies. Its features facilitate improved conversion measurement and reporting, particularly for businesses affected by data privacy restrictions and incomplete tracking, assisting in overcoming challenges associated with third-party cookie deprecation and restricted data access.
Alembic Marketing Intelligence Platform is a software designed to provide analytics and insights for marketers by integrating data from various channels including social media, digital advertising, and customer interactions. The software offers features such as campaign performance measurement, audience segmentation, and attribution analysis. It helps organizations track marketing effectiveness by providing visibility into the impact of marketing activities across multiple touchpoints. Alembic Marketing Intelligence Platform enables users to make data-driven decisions by presenting relevant metrics, trends, and visualizations. The software addresses the business problem of fragmented marketing data by consolidating it into a unified interface, supporting analysis and reporting to improve marketing strategy and execution.
INCRMNTAL is software designed to assist businesses in marketing measurement and attribution without relying on user-level data. The software provides incrementality analysis by evaluating the effectiveness of marketing campaigns across various channels. It offers features such as automated reporting, data integration from multiple sources, and actionable insights that help organizations optimize marketing budgets and strategies. INCRMNTAL addresses the challenge of understanding the true impact of marketing activities in environments where tracking user-specific data is limited or unavailable, enabling companies to make informed decisions based on aggregate performance metrics.
Lifesight is an agentic unified marketing measurement platform that helps brands understand the true incremental impact of marketing and make better budget decisions. It combines Causal Marketing Mix Modeling, geo-based incrementality testing, incrementality-adjusted attribution, forecasting, creative intelligence, and media optimization in one platform. Lifesight measures performance across paid search, social, retail media, marketplaces, CTV, TV, out-of-home, affiliates, and other online and offline channels. Teams can calculate incremental ROAS and marginal ROI, identify wasted spend, analyze response and saturation curves, forecast revenue, compare budget scenarios, and optimize investment at the channel, campaign, ad-set, and creative levels. Its AI-powered agents turn complex data into clear insights and recommendations, helping marketing and finance teams align on growth.
Recast is a software designed for automating and optimizing the reporting process within modern data teams. It integrates with various business intelligence tools and data warehouses, enabling users to schedule, manage, and distribute reports generated from SQL queries and dashboards. The software provides features such as workflow automation, notification management, and error tracking to streamline the delivery of data insights and simplify recurring reporting tasks. This software addresses the business problem of manual report generation and distribution by increasing efficiency and accuracy in recurring data workflows.
Skai is an omnichannel platform used by performance marketers to unlock insights, streamline execution and measure holistically across walled garden media. It uniquely connects data and media for informed decisions, high efficiencies and optimal returns. Within the platform Skai has solutions for retail media, paid search, paid social and app marketing teams. The company is headquartered out of Tel Aviv with 9 international locations and works with leading brands and agencies across many verticals including consumer goods, retail, travel, finance, automotive and entertainment.
Workmagic is a software designed to automate and optimize workflows and business processes for organizations. It provides tools for creating custom workflows, integrating with existing applications, and managing tasks and approvals through a user-friendly interface. The software enables teams to minimize manual effort, improve visibility into operations, and increase process consistency by standardizing routine activities. Workmagic supports the tracking of progress and performance metrics, offering analytics to help identify inefficiencies and enhance operational productivity. It is suitable for a range of business functions such as finance, HR, sales, and support, addressing challenges related to manual process management, collaboration, and compliance.
Incrementality Measurement Platforms are specialized analytics systems that help brands determine the true, causal impact of their marketing efforts. Instead of relying solely on correlation‑based metrics (like clicks or last‑touch attribution), these platforms use controlled experiments—such as geo‑tests, audience splits, and synthetic control models—to isolate the incremental lift generated by an ad campaign. This allows marketers to clearly see which channels, tactics, or audiences are genuinely driving additional conversions, revenue, or engagement, rather than simply capturing activity that would have happened anyway. The typical customers include digital-first brands, e‑commerce companies, and performance‑marketing teams seeking precise measurement of marketing ROI.
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
