What is Marketing?
Marketing refers to the products and services that enable organizations to plan, execute, measure, and optimize strategies for attracting, engaging, and retaining customers across digital and physical channels. This category includes markets that support content creation, campaign management, data-driven personalization, performance analytics and brand strategy—empowering businesses to deliver targeted, measurable, and customer-centric marketing experiences.
Popular
Identifies categories with the most reviews in the past 12 months
81 CATEGORIES
- A/B Testing Tools
- Account-Based Marketing Platforms
- Ad Tech Platforms
- Ad Verification Tools
- Advanced Analytics Service Providers for Marketing (Retired)
- Affiliate Marketing Platforms
- AI Agents for Marketing
- AI GTM Platforms
- Audience Intelligence Platforms
- B2B Customer Community Platforms
- B2B Marketing Automation PlatformsPopular
- B2B Message Testing Solutions
- B2B Multitouch Attribution Tools
- Blockchain Advertising Platforms
- Brand Advocacy Services
- Brand Health Tracking Providers
- Brand Strategy Agencies
- Channel Integration Software
- Consumer Video Feedback Software
- Content Marketing PlatformsPopular
- Conversational Marketing Solutions
- Creative as a Service (CaaS)
- Creative Management Platform (CMP)
- Customer Data PlatformsPopular
- Digital Asset Management (Transitioning to Digital Asset Management Platforms)
- Digital Experience Services
- Digital Signage
- Direct Mail Automation Software
- E-commerce optimization services
- Email Marketing (Transitioning to Email Marketing Platforms)Popular
- Email Optimization
- Employee Advocacy Tools
- Enterprise SEO Platforms
- Event Marketing and Management PlatformsPopular
- Experiential Marketing Agencies
- Global Digital Marketing Agencies
- In-Game Advertising Platforms
- Incrementality Measurement Platforms
- Influencer Marketing Platforms
- Interactive Demonstration Applications
- Landing Page Software
- Lead Generation Software
- Location Based Marketing Software
- Loyalty Program Vendors
- Marketing Dashboards
- Marketing Mix Modeling Solutions
- Marketing Work Management Platforms
- Media Buying and Planning Services
- Mobile Marketing Platforms
- Multichannel Marketing HubsPopular
- Online Marketplace Optimization Tools (Retired)
- Online Proofing Software
- Online Reputation Management Software
- Over the top TV Advertising
- Owned Media Software
- Personalization EnginesPopular
- Photo Management Software
- Podcast Advertising Platforms
- Podcast Hosting Platforms
- PPC (Pay-Per-Click) Tools
- PR and Media Monitoring Tools
- Product Sampling Software
- Programmatic Segment-Based Advertising
- Promotional Product Management Software
- Public Relations Agencies
- Shoppable Media
- Social Marketing Management (Transitioning to Social Media Management and Listening)
- Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
- Sponsorship Management Platforms
- Strategic Website Agencies
- Supply-Side Platforms for Retail Media Networks
- Sweepstakes Software (Competition Marketing Software)
- Tag Management
- User-Generated Content (UGC) Software
- Video Editing Software
- Virtual Try-On Solutions
- Visitor Identification Software
- Visual Intelligence
- Voice of the Customer PlatformsPopular
- Voice Search Optimization Services
- Win/Loss Analysis Providers (Transitioning to Win/Loss Analysis Solutions)