Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages. These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy. MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.
"Decent platform, there;s a lot of scope of improvement in the service"
We had a bitter-sweet experience with Moengage for App marketing
"Bridge the gaps between sales & marketing in your converstions"
We switched from xx to AEC (Adobe experience cloud) due to flexibility and customization offering s of AEC. It is a feature-rich CMS for Enterprises who need an enterprise-grade security and data stability for their CMS needs.
"An industry leading multi-channel CRM platform - highly recommend!"
A great multi-channel CRM platform with a customer first philosophy
"Great Mobile Engagement Platform. "
1. Vibes mobile engagement platform deliver great customer experience through mobile marketing. 2. Meet the customers through different digital channels like SMS/MMS and push notifications. we can connect the customers with mobile applications also. 3. These are more helpful to grow business by mobile based digital channels.
"Mobile Studio Review"
my overall experience with this product was good having marketing campaigns and having 2 way inbound SMS communication with campaign and Triger solution
"Trusted Mobile Engagement Platform "
Leanplum mobile engagement platform enables cross-channel marketing. We can send the SMS/MMS campaigns. We can check the analytics from dashboard. This is trust worthy platform.
"Great Mobile Marketing Platform"
Punchh marketing cloud is an loyalty mobile engagement platform. It deliver for the great brands. Trusted by highly reputed organizations. Connect by the customers through digital channels like SMS /MMS and push notifications.
"Decade-Long Success with Powerful Integration Platform"
Ten years ago we integrated this platform with very good results. The roadmap and product evolution have covered our expetatives and helped us to provide new features.
"Web based Mobile Marketing Platform "
Pyze growth intelligence platform is an web based marketing platform. It enables publisher by automate the process. We have great features like SMS and MMS support. Streamline the process by integration.
"A Must-Use for Marketing Teams"
It allows us to communicate with our customers wherever they are by targeting their mobile devices and providing them with compelling and interesting mobile messages. It also helps to track click-through rates, engage them in real-time and make real-time offerings.
"One of the best mobile analytical platforms, best if you are rely on funnels analysis"
One of the prominent app analytics software, driving apps development. Uncommon approach to funnels was found actually very comfortable. The list of supported ad-networks to track installations is not complete, though we managed it with an extra-addon.
"Oracle is best in class "
Oracle Responsys (Experience Cloud) is best in class for me. Absolutely amazing options for audience segmentation (as long as you collect the data, you can use it) and first rate analytics. It is costly but its a component of Oracle's all in one solution.
"Make marketing easy with CleverTap"
My overall experience was truly exceptional. We can easily create personalized marketing campaigns with this software. It was very easy to integrate this software with mobile apps also.
"Great SMS Marketing Platform "
Mobivity recurrency platform helps the marketer in mobile marketing. Here we used to send the SMS campaigns. Mainly it will be used for food services brands. We can send the offer messages and it is designed to grow business sales.
"Swrve - Stay connected with your customers."
Swrve is one of the best mobile marketing platform which allows us to give relevant information of customer in timely fashion. It helps to increase mobile engagement where you can set up push notification, in-app messaging, conversations, email etc. all in one dashboard. It is super simple to use and anybody can learn it.
"Confidence in new business implmentation"
IMI exhibited the necessary confidence in new business implementation when having to make difficult decisions. This is a key characteristic in being a great service provider, which can and does apply when any new innovative business digital migration may be considered.
"Follow analytics has helped my company manage our engagement with customers "
Followanalytics has improved my company's marketing and given us the ability to cater to customers needs and wants. It has allowed us have better engagement with our customers. Since my team started using the app, we have been able to build and conduct more effective marketing campaigns from the data derived. The segmentation feature in particular has been amazing as we are able to segment our audience. The predictive analysis feature has also given us the power to monitor and pinpoint trends with customers. In a nutshell, the app has allowed us create a better experience for our customers and has allowed us to create and market product and service offerings that directly address our customers wants and needs.
"Unified Multi-Channel Mobile Marketing Platform "
Sailthru mobile manager platform connect with customer with messaging. Here we able to create the SMS campaign by unified and personalized data. Here we get the push notifications and app notifications.
"Integration with ADA X has been very easy and simplified"
ADA X was one of our first choices for mobile marketing and omnichannel marketing. The platform provides powerful features to trigger SMS, email, adworks and lot more for mobile marketing along with analytics tracking backed by AI and NLS. The team helps us throughout the integration on commerce site and also setup the campaign and user segments load and setup.
"Amazing Product For Mid Size Business"
Definitely, the best benefit is reflected in the return on investment since it uses a digital marketing platform based t on the cloud and is more easily integrated with different applications and client information sources. It is an amazing software for any level of marketing.