Mobile Marketing Platforms Reviews and Ratings

What is Mobile Marketing Platforms?

Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages.

These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy.

MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.

Product Listings

Filter by

Products 1 - 20 of 41

MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.

Show More Details

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Show More Details

Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Show More Details

Vibes is a company that focuses on creating personalized and profitable mobile engagement between consumers and their favorite brands. This is achieved through an intelligent mobile engagement platform that optimizes and unifies SMS, MMS, and mobile wallet campaigns. The platform is data-rich and automated, ensuring a seamless connection between marketers and their customers. It is designed to activate and grow customer relationships through timely, relevant, and high-volume mobile messaging on a global scale.

Show More Details

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Show More Details

Leanplum is a San Francisco-based company that provides solutions to app-first companies by personalizing and optimizing all customer interactions, irrespective of whether they occur inside or outside the app. With a global presence through offices in North America, Europe, and Asia, Leanplum is backed by various venture capital firms from Silicon Valley.

Show More Details

PAR Technology's subsidiary, Punchh, provides a loyalty, offers, and engagement platform for various sectors including restaurants, groceries, retail, and convenience stores. Punchh has over a decade of experience in implementing innovative loyalty strategies based on data analysis. Its focus is on turning occasional customers into regular patrons through AI-generated marketing campaigns and special offers. The collaboration between PAR Technology and Punchh has led to the creation of a platform that supports brand expansion, innovation, and customer relationship strengthening without relying on external vendors or complex integrations. The platform retains personal information within its secure tracking system, eliminating the need for external interactions.

Show More Details

Airship is a company that concentrates on boosting the mobile app experience (MAX). The work began with the initiation of mobile apps, where Airship introduced the initial commercial messages. It then proliferated its data-guided methodology to all re-engagement channels, including mobile wallet, SMS, email, as well as app UX experimentation and feature release management. Now, through the Airship App Experience Platform (AXP), brands have the capability to create and adjust their native app experiences independently, without the need for constant developer support or app updates. By concentrating on these areas, Airship is contributing to shaping the digital center of consumer experience, loyalty, and monetization - MAX.

Show More Details

Pyze specializes in digital transformation analytics, dedicated to maximizing operational efficiency and application productivity. The company utilizes low-code process mining and usage analytics to auto-discover intricate, end-to-end business process flows, identifying process bottlenecks, activity hotspots, and opportunities for user experience optimization. Pyze's platform is designed to enable continuous improvement across multi-screen product journeys by providing a data-driven approach beneficial for multiple underlying technologies. The company's primary focus is to maximize return on investment and business impact, specializing in Cross-Platform Behavioral Analytics, Marketing, and Process Intelligence Solutions.

Show More Details

Netcore Cloud is a globally operated Software as a Service (SaaS) entity providing a comprehensive suite of Marketing Technology (MarTech) solutions. The primary objectives include assisting product and growth marketing professionals in developing and providing artificial intelligence (AI)-enhanced customer experiences at every phase of a client's journey. With a robust portfolio spanning two and a half decades, Netcore Cloud supports numerous clients across diverse geographical locales. The operations encompass extensive monthly email and push notification delivery along with annual management of a large volume of user events. The solutions offered by Netcore Cloud are essential tools for businesses aiming to enhance their customer acquisition, engagement, and retention efforts.

Show More Details

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Show More Details

Upland Localytics is a company that develops mobile app marketing and analytics software. With a focus on creating personalized mobile experiences, Upland Localytics aims to generate improved engagement, loyalty, and conversion rates for mobile applications. The software is utilized across billions of devices and more than 20,000 applications, providing the ability to connect with users on a deeper and more meaningful level. Its key features include enabling organizations to enhance user loyalty by delivering tailored experiences, making informed decisions regarding app improvements, and understanding the impact of campaigns and messages on user metrics including conversions, engagement, and retention.

Show More Details

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

Show More Details

Mobivity's Connected Rewards™ is a tool designed to connect mobile game developers and app marketers with prominent brands. Its aim is to enhance user acquisition and retention by offering tangible rewards. The platform bridges the gap between large-scale gamers and a network of brands from restaurant, convenience, and fuel sectors. These brands provide players with real-world rewards, creating a beneficial environment for all involved parties - the brands, game publishers, and the end-users. The platform functions by providing offers to users who download and frequently play games.

Show More Details

Swrve, a component of MessageGears, focuses on aiding businesses in interfacing more effectively with their potential clients by delivering pertinent messages instantaneously and on a large scale. The company achieves this by integrating messaging across various channels, such as push messages, in-app notifications, and emails, with live data streaming. This approach allows businesses to benefit directly from real-time relevancy, positively influencing their financial results.

Show More Details

Cisco is a company that specializes in networking technologies, particularly Internet Protocol (IP)-based solutions. It was established in 1984 by a group of computer scientists from Stanford University. As of today, Cisco has a global workforce, continuing to innovate in various fields, notably in routing and switching. Adding to its core business, the company also delves into emerging technologies including home networking, IP telephony, optical networking, security features, storage area networking, and wireless technology. Moreover, Cisco extends its expertise to offer a sweeping range of services such as technical support and advanced services. The company sells its products and services on an enterprise level, to commercial businesses, service providers, and end-users.

Show More Details

Bryj is a company that focuses on providing AI marketing solutions. The main problem it solves is enhancing marketing performance through the use of artificial intelligence. The company provides digital tools that optimize marketing campaigns in real time to ensure efficient use of media budgets. Besides, it creates mobile applications that offer an improved user experience, providing consistent user engagement. They leverage real-time data to personalize experiences and modify engagement strategies. The AI-driven tools result in efficient campaigns thereby bringing about increased engagement and conversion rates.

Show More Details

Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.

Show More Details

Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes Customer Engagement, Multichannel Marketing and Digital Experience Analytics. DemandTec by Acoustic adds Unified Price, Promotion and Markdown Optimization, as well as vendor collaboration software to our offering portfolio.

With more than twenty years of industry expertise and leveraging cloud-native technology, Acoustic is trusted by businesses worldwide to enhance their marketing efforts, drive 1-to-1 interactions and improve customer experiences.

Show More Details

Digitalbox is a dedicated digital media corporation, focusing primarily on large-scale, profitable publishing on mobile platforms. Its growth strategy is centered around acquisitions. It operates three primary trading brands known as Entertainment Daily, The Daily Mash, and The Tab. Entertainment Daily is responsible for creating and publishing online news related to entertainment in the UK, encompassing TV, showbiz, and celebrities. Conversely, The Daily Mash focuses on creating and publishing satirical news content. Meanwhile, The Tab is identified as the most extensive youth culture site in the UK, heavily populated by student interactions. Digitalbox's principal source of income emanates from selling adverts that are displayed amid the content it publishes. The corporation's adaptation for mobile usage allows it to reap revenues per session that significantly surpasses the usual market rates for mobile publishers.

Show More Details

Features of Mobile Marketing Platforms

Mandatory Features:

  • Basic analytics, measurement, data storage, and reporting on mobile channels and campaign performance

  • Basic customer profile data management (anonymous and known) to enable mobile marketing channels and/or campaigns

  • Basic mobile channel campaign management and support (for channels such as SMS/MMS, push notifications and/or in-app messages)