Mobile Marketing Platforms Reviews and Ratings
What is Mobile Marketing Platforms?
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple channels or message types such as SMS/text, push notifications, messaging apps, in-app messages and mobile apps.
MMPs enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy.
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MoEngage Customer Engagement Platform is a software designed to streamline and automate customer interactions across multiple digital channels including mobile, web, email, SMS, and social media. The software enables organizations to personalize communication through segmentation, journey orchestration, and predictive analytics. It provides tools for analyzing user behavior, delivering targeted messages, and monitoring campaign performance in real time. Businesses use this software to foster user retention, drive conversions, and enhance overall customer experience by managing campaigns and responses in a centralized platform. The software helps address challenges related to fragmented customer data and inconsistent communication by unifying engagement processes and insights.
Adobe Experience Manager Sites is a hybrid content management system (CMS) within Adobe’s Digital Experience Platform that enables brands to create, manage, and deliver experiences that make big impacts and feel personalized and consistent across digital properties. Built on a robust content and AI foundation, Experience Manager Sites empowers teams to accelerate time-to-market and scale content to deliver meaningful experiences that drive engagement and conversion. Experience Manager Sites also equips marketers and developers with the tools they need to deliver the next best step to every customer. A comprehensive set of capabilities -- including intuitive content authoring, AI-assisted generation, modular content, and more -- makes it possible for teams to seamlessly deliver these experiences while maintaining brand consistency and governance.
Braze Customer Engagement Platform is a software designed to help businesses manage and optimize customer interactions across multiple channels including email, mobile, and web. The software enables organizations to create, automate, and analyze personalized messaging campaigns, leveraging customer data and behavioral insights to improve communication relevance and timing. Features include segmentation, audience targeting, campaign orchestration, real-time analytics, and integration with various data sources and third-party tools. Braze Customer Engagement Platform addresses the need for coordinated, data-driven engagement by facilitating the delivery of consistent and personalized experiences that support user retention, conversion, and lifecycle management.
Vibes Mobile Engagement Platform is a software designed to help businesses connect with customers through mobile messaging and digital channels. The software provides features such as SMS, MMS, push notifications, mobile wallet integration, and personalized campaign management. It enables organizations to automate communication, deliver timely offers, manage opt-in lists, and analyze engagement metrics. By facilitating direct mobile interaction, the software addresses the business need for real-time customer engagement, retention, and targeted promotions, supporting personalized experiences at scale for marketing and customer service teams.
Mobile Studio is a software in the Marketing Cloud suite that enables organizations to create, manage, and automate mobile messaging campaigns. The software supports messaging via SMS, push notifications, and group messaging, allowing users to segment audiences and personalize communications based on customer profiles and behaviors. Mobile Studio integrates with various data sources, making it possible to deliver relevant content to targeted segments and monitor campaign performance. The software addresses the business need for timely and personalized mobile engagement, helping organizations connect with users on their devices and streamline mobile marketing efforts within a unified platform.
Leanplum is a mobile engagement platform software that enables organizations to manage and optimize mobile communications with users. The software supports the creation and delivery of personalized messaging, in-app notifications, and push notifications, aiming to improve user retention and engagement. Leanplum allows segmentation of audiences based on user behavior and automates campaign delivery across different channels. It includes analytics features that track campaign performance and user interactions, providing insights for continuous improvement. The software addresses the challenge of maintaining ongoing user engagement by offering tools for targeted messaging, A/B testing, and workflow automation, which help businesses understand and influence user behavior within mobile applications.
Punchh Marketing Cloud is a software designed to support businesses in managing customer engagement and loyalty programs. The software provides tools for creating and managing personalized marketing campaigns, loyalty rewards, promotions, and offers across digital channels including mobile apps and point of sale systems. It collects and analyzes customer data to help businesses understand customer behavior and measurement of campaign effectiveness. Punchh Marketing Cloud supports integration with existing business systems and enables segmentation and targeting to drive customer acquisition, retention, and repeat transactions. The software aims to address challenges related to customer loyalty, engagement, and data-driven marketing for businesses operating in retail, food service, and hospitality sectors.
Mobile Engagement Platform is a software designed to facilitate communication between businesses and their customers through mobile devices. The software enables organizations to create, automate, and deliver targeted messaging such as push notifications, in app messages, SMS, and mobile wallet updates. It offers features for audience segmentation, message personalization, and analytics to monitor user engagement across apps. Businesses use this software to address challenges related to customer retention and interaction by providing timely, relevant information on mobile channels. The software supports integration with existing systems and offers tools for campaign management, helping organizations to maintain ongoing engagement with mobile users.
Pyze Growth Intelligence Platform is a software designed to enable organizations to analyze user behavior, automate segmentation, and facilitate personalized engagement across web and mobile applications. The software provides features such as advanced analytics, workflow automation, and user journey visualization to help businesses understand customer actions and improve retention. It integrates with various data sources to unify customer data and delivers actionable insights for optimizing product performance and business outcomes. Pyze Growth Intelligence Platform addresses challenges related to customer acquisition, engagement, and retention by providing tools for monitoring metrics, identifying trends, and executing targeted campaigns based on user attributes and behavioral data.
Netcore Customer Engagement is a software that enables businesses to interact with their customers across multiple digital channels including email, mobile notifications, web, and social media. The software provides features such as personalized messaging, campaign automation, customer journey mapping, audience segmentation, and analytics. It is designed to help organizations improve customer retention, drive conversions, and optimize marketing communications based on user behavior and preferences. Netcore Customer Engagement supports integration with various data sources to unify customer profiles and uses machine learning models to recommend and deliver relevant content. It addresses the business need of streamlining customer communication workflows and measuring engagement effectiveness.
CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.
Localytics Platform software is designed to enable businesses to analyze, segment, and engage users across mobile applications. The software provides features for collecting user data, tracking app usage, and generating insights on user behavior. It supports targeted messaging and personalized campaigns, allowing for communication through push notifications, in-app messages, and app inbox. The software assists organizations in understanding user interaction patterns and optimizing retention strategies. Its analytics capabilities include cohort analysis, funnel tracking, and audience segmentation, aiming to improve engagement and increase user lifetime value. The software is suitable for businesses seeking to better understand mobile user activity and make data-driven decisions about customer interaction and app performance.
Oracle Responsys is a software that enables businesses to manage and execute cross-channel marketing campaigns through email, mobile, social, and web channels. It provides tools for audience segmentation, campaign orchestration, and personalized messaging, supporting the creation and automation of data-driven marketing programs. The software integrates with the Oracle Marketing Cloud to streamline marketing workflows and analyze campaign performance. Oracle Responsys addresses the challenge of delivering relevant communications to large customer bases by organizing customer data and automating customer engagement processes. It is designed for organizations seeking to coordinate multichannel marketing efforts and measure marketing effectiveness through analytics and reporting features.
Webex Campaign is a software designed to facilitate the creation, management, and analysis of digital communications and marketing campaigns. The software enables organizations to design targeted messaging, automate distribution across multiple channels, and monitor campaign performance through detailed analytics. Webex Campaign allows users to segment audiences, personalize content, and schedule communications for optimal engagement. It addresses the business need for streamlined outreach and efficient campaign execution, providing tools for tracking responses and refining audience strategies based on data insights. The software aims to improve internal and external communications by integrating with other collaboration and productivity solutions, supporting data-driven decision making and scalable campaign management for businesses.
Recurrency Platform is a software developed by Mobivity designed to help businesses manage and optimize recurring customer engagement and transactions within loyalty and rewards programs. The software utilizes data analytics to automate personalized communication, track customer behavior, and deliver targeted offers to users based on their preferences and purchase history. It enables businesses to streamline digital marketing efforts, enhance customer retention, and monitor campaign effectiveness by integrating transaction data from multiple channels. Recurrency Platform provides tools for measuring program performance and identifying opportunities for increased customer participation, supporting organizations with insights into purchasing trends and the impact of promotional activities within their loyalty ecosystems.
Swrve Platform is a software that enables businesses to manage and optimize customer engagement across multiple digital channels. The software offers functionalities such as personalized messaging, real-time event tracking, audience segmentation, and campaign automation. It provides capabilities for analyzing user behavior and tailoring communication strategies to individual preferences. Swrve Platform addresses the business problem of fragmented customer communications by integrating messaging actions within a centralized system. This software supports organizations in improving user retention, increasing responsiveness, and enhancing the effectiveness of outreach efforts through data-driven insights and workflow management tools.
FollowAnalytics Mobile Marketing Automation Platform is a software designed to support mobile marketers by enabling targeted engagement and personalized communication with users through their mobile devices. The software offers features that include campaign management, audience segmentation, real-time analytics, and in-app messaging capabilities. It allows businesses to track user behaviors, optimize retention, and deliver relevant content based on user preferences and interactions. By automating marketing workflows and providing detailed performance metrics, the software addresses challenges related to user acquisition, engagement, and retention in mobile environments, helping organizations enhance their mobile strategy and streamline marketing efforts.
OneSignal is democratizing mobile-centric customer engagement by enabling more than 1 million businesses to deliver 10+ billion messages daily. Our omnichannel messaging platform supports email, push notifications, in-app messaging, and SMS. OneSignal is designed to easily help you improve your customer journey for a mobile world.
OneSignal provides an open API, extensive documentation, and intuitive personalization and analytics tools to help businesses of all sizes provide seamless messaging experiences to create meaningful customer connections.
Marigold Engage+ is a software designed to support cross-channel marketing automation for businesses. The software enables organizations to create, manage, and optimize personalized campaigns across email, SMS, mobile, and social channels. It offers features such as segmentation, behavioral targeting, analytics, and reporting capabilities to enhance customer engagement. Marigold Engage+ addresses business challenges related to orchestrating customer journeys, improving message relevance, and increasing audience interaction. The software assists marketing teams in streamlining workflows, managing compliance, and integrating with existing technology stacks to support strategic communication efforts.
Acoustic Connect is a software designed to facilitate digital marketing efforts through capabilities such as campaign management, customer data segmentation, and multi-channel communication. The software enables users to create, manage, and automate personalized communications across email, SMS, and other digital channels. It supports integration with various data sources to provide audience insights and helps marketers track interactions and optimize campaign performance. Acoustic Connect addresses business needs related to campaign orchestration, engagement analytics, and the management of customer journeys, supporting organizations in improving the efficiency and effectiveness of their marketing communications.
Features of Mobile Marketing Platforms
Updated February 2026Mandatory Features:
Basic analytics, measurement, data storage, and reporting on mobile channels and campaign performance
Basic customer profile data management (anonymous and known) to enable mobile marketing channels and/or campaigns
Basic mobile channel campaign management and support (for channels such as SMS/MMS, push notifications and/or in-app messages)


















