Upland Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple channels or message types such as SMS/text, push notifications, messaging apps, in-app messages and mobile apps.
MMPs enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy.

Active

Find the top Mobile Marketing Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Mobile Marketing Platforms

Localytics Platform

Upland (Localytics)

product manager

One of the prominent app analytics software, driving apps development. Uncommon approach to funnels was found actually very comfortable.
The list of supported ad-networks to track installations is not complete, though we managed it with an extra-addon.

50M - 250M USD

<50M USD

30B + USD

1B - 3B USD

250M - 500M USD

Gov't/PS/ED <5,000 Employees

Gov't/PS/ED 5,000 - 50,000 Employees

Software Engineer

Localytics provide a unique analytics based platform for their customers to optimise their marketing functionality.

TEST CONSULTANT

Overall it has been a seamlessly smooth experience, it has great insights and engagement platform to understand and communicate well with clients.

Other...

Salesforce

Braze

Airship

CleverTap (Leanplum)

Adobe

FollowAnalytics

Swrve

TUNE

Oracle

mGage

Sailthru

Pyze

Vibes

MoEngage

Capillary Technologies (SessionM)

Digitalbox

Mobivity

Punchh

MobiMesh

Netmera

Upland Localytics is a company that develops mobile app marketing and analytics software. With a focus on creating personalized mobile experiences, Upland Localytics aims to generate improved engagement, loyalty, and conversion rates for mobile applications. The software is utilized across billions of devices and more than 20,000 applications, providing the ability to connect with users on a deeper and more meaningful level. Its key features include enabling organizations to enhance user loyalty by delivering tailored experiences, making informed decisions regarding app improvements, and understanding the impact of campaigns and messages on user metrics including conversions, engagement, and retention.

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. Used on billions of devices across more than 20,000 apps, Upland Localytics has been used to connect with customers on a deeper, more meaningful level. Top 3 reasons why organizations love Upland Localytics: 1) Customer loyalty: Keep customers coming back by delivering personalized experiences through effective onboarding, compelling offers, and engaging content. 2) App experience: By knowing how your customers interact with your app, where they abandon actions, or what causes uninstalls, you can make informed decisions to continually improve your app. 3) Deeper ROI: Understand and adjust on the fly how campaigns and messages impact conversions, revenue, engagement, and retention. Want to turn your mobile app into a loyalty and revenue making machine? Learn more: https://uplandsoftware.com/localytics/

Reviews

Ratings Overview

Overall experience with

Favorable Review

Communication with clients have been smooth with Localytics

Critical Review

Mobile engagement platform with analytics capability.

Likes and dislikes about

likes

dislikes