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Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)

Social Monitoring and Analytics (Transitioning to Social Media Management and Listening) Reviews and Ratings

What are Social Monitoring and Analytics?

Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities.

Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions

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Logo of NetBase Application

NetBase Application

By NetBase

4.4
(24 Ratings)

NetBase Application is a software designed to manage and organize bibliographic data and library resources for institutions such as schools and universities. The software supports cataloging, circulation management, and inventory control, enabling users to track library materials, process loans and returns, and maintain up-to-date records of holdings. It provides search and retrieval capabilities for efficient access to bibliographic information and supports reporting features to monitor resource usage. NetBase Application aims to streamline library operations by automating routine tasks and supporting the administration of both physical and digital collections, addressing the need for effective resource and data management in educational and research environments.

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Brandwatch Analytics

By Brandwatch

4.7
(22 Ratings)

Brandwatch Analytics is a software designed for social media monitoring and analytics that enables organizations to gather and analyze data from online conversations across social platforms, forums, blogs, and news sites. The software provides features for real-time data collection, sentiment analysis, trend identification, influencer tracking, and audience insights. Through customizable dashboards and reporting tools, the software allows users to understand brand performance, consumer perception, and market trends. It supports advanced search functionality, data visualization, and integration capabilities with other business intelligence tools. The software addresses the business problem of gleaning actionable insights from large volumes of unstructured social data, helping organizations to inform decision-making and measure the impact of digital strategies.

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Konnect Insights

By Konnect Insights

4.6
(22 Ratings)

Konnect Insights is a software designed for social media analytics and customer experience management. The software aggregates data from multiple digital channels such as social media platforms, review sites, and news sources to provide organizations with real-time insights into brand mentions, customer feedback, and market trends. It offers features including social listening, sentiment analysis, reporting, and publishing tools, as well as capabilities for managing customer engagement and workflow automation. Konnect Insights aims to help businesses monitor and analyze public perception, streamline their online response strategies, and measure the effectiveness of digital communication efforts.

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Talkwalker Consumer Intelligence Platform

By Talkwalker

4.5
(9 Ratings)

Talkwalker Consumer Intelligence Platform is a software designed to support organizations in monitoring, analyzing, and interpreting online conversations and consumer insights. The software uses artificial intelligence to process data from a variety of digital sources including social media, forums, blogs, and news sites, enabling users to understand brand perception, emerging trends, and market movements. It offers features such as sentiment analysis, trend detection, image recognition, and customizable dashboards, which help businesses identify opportunities, manage risk, and inform strategic decision-making. The software aims to address the business challenge of deriving actionable intelligence from large volumes of unstructured data, facilitating more informed marketing, communication, and product development activities.

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Logo of Crimson Hexagon Platform

Crimson Hexagon Platform

By Crimson Hexagon

4
(7 Ratings)

Crimson Hexagon Platform is a software designed for social media analytics and consumer insights. The software enables organizations to analyze large volumes of social media and online data to uncover patterns, trends, and sentiment. It offers features such as data visualization, audience segmentation, and benchmarking, allowing users to track the perception of brands, products, or topics over time. By employing machine learning algorithms, the software helps in identifying public opinions, demographic information, and engagement metrics to support research, marketing, and communication strategies. The platform addresses the business need for understanding consumer behavior and market trends through advanced analytics and reporting capabilities.

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Logo of Digimind Social

Digimind Social

By Digimind

3.7
(5 Ratings)

Digimind Social is a software designed to support organizations in monitoring and analyzing social media and online conversations. The software helps users track mentions, sentiment, share of voice, and emerging trends across multiple online platforms. Digimind Social enables users to uncover insights related to brands, products, competitors, and industry topics. Its features include customizable dashboards, data visualization, automated reporting, and real-time alerting. The software aids businesses in reputation management, market research, and campaign tracking by delivering data-driven analysis and facilitating informed decision-making based on social media intelligence.

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Logo of Sysomos Listen

Sysomos Listen

By Meltwater

4
(5 Ratings)

Sysomos Listen is a software designed to provide social media analytics and monitoring capabilities for businesses. The software aggregates data across various social platforms to deliver insights into audience conversations, trends, and sentiment around brands, products, and industries. Sysomos Listen enables organizations to identify key topics, monitor brand reputation, and track the impact of social campaigns. The software assists marketing and communications teams in understanding online interactions, informing strategic decisions, and managing potential risks associated with public perception. It offers customizable dashboards, real-time reporting, and advanced filtering to help users efficiently analyze large volumes of social data and address specific business needs related to digital presence and customer engagement.

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Logo of YouScan

YouScan

By YouScan

5
(5 Ratings)

YouScan is a software designed for social media listening and image recognition. It enables businesses to monitor and analyze conversations and visual content from various social networks and online platforms. The software provides features such as automatic data collection, sentiment analysis, trend detection, visual content analysis, and customizable reporting dashboards. It assists organizations in understanding public perception, identifying emerging issues, tracking brand mentions, and analyzing consumer behavior. By delivering insights into both textual and visual data, the software helps businesses improve decision-making related to brand management, reputation monitoring, and customer engagement strategies.

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Logo of Lucidya

Lucidya

By Lucidya

4.2
(4 Ratings)

Lucidya is a software designed for social media listening and customer experience management, enabling organizations to monitor and analyze online conversations across various digital platforms. The software offers features such as sentiment analysis, real-time data tracking, and reporting tools to help businesses understand audience engagement and feedback. By providing insights into customer interactions, Lucidya assists in identifying trends and patterns that can inform decision-making and optimize communication strategies. The software addresses the business problem of managing and interpreting large volumes of digital content, facilitating improved customer insights and more effective brand management.

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Logo of Oracle Social Relationship Management (SRM)

Oracle Social Relationship Management (SRM)

By Oracle

4.9
(4 Ratings)

Oracle Social Relationship Management (SRM) is a software that enables organizations to manage and analyze their social media presence across multiple platforms. The software provides tools for publishing content, engaging with audiences, and monitoring social conversations. It offers features such as social listening, sentiment analysis, workflow management, and analytics reporting, allowing users to gain insights into social interactions and trends. Oracle Social Relationship Management supports the coordination of social campaigns, customer service interactions, and performance measurement. This software is designed to address challenges related to brand management, online reputation, and customer engagement by centralizing social media activities within a single interface.

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Sprinklr Unified-CXM Platform

By Sprinklr

4.7
(4 Ratings)

Sprinklr Unified-CXM Platform is a software designed to help organizations manage customer experiences across various digital channels. The software offers features such as social media listening, engagement, publishing, and analytics, allowing users to monitor conversations, measure sentiment, and respond to customer inquiries from different platforms in a unified interface. It supports workflow automation, collaboration tools, and integration with third-party applications to streamline communication and operational processes. The software addresses the business challenge of managing customer interactions at scale by providing centralized oversight and data-driven insights, which support informed decision-making and improve responsiveness to customer needs.

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Logo of Sysomos Search

Sysomos Search

By Meltwater

4
(4 Ratings)

Sysomos Search is a software designed to facilitate social media monitoring and analysis by enabling users to search across a wide range of social platforms and online sources. The software allows for the identification and tracking of keywords, trends, and conversations in real time, supporting content discovery and reputation management. It provides access to historical and current data, offering insights into audience sentiment and engagement. Sysomos Search assists organizations in understanding public perception, monitoring brand presence, and making informed decisions based on social data analysis. The software aims to address the business problem of efficiently gathering and interpreting large volumes of online content for actionable intelligence.

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Logo of Brandwatch Vizia 2 Platform

Brandwatch Vizia 2 Platform

By Brandwatch

4.5
(3 Ratings)

Brandwatch Vizia 2 Platform is a software designed to deliver visual data storytelling by integrating social media analytics with business information. The software allows organizations to aggregate and display data from various sources, including social networks and analytics tools, in customizable visuals such as charts, maps, and infographics. It facilitates real-time monitoring, sharing, and collaboration by enabling users to create tailored dashboards that address specific business questions. By offering centralized access to key metrics and insights, the software supports teams in making informed decisions and streamlining communication across departments. Brandwatch Vizia 2 Platform addresses the challenge of translating complex digital data into accessible visual formats for strategic planning and reporting.

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Logo of Emplifi Social Marketing

Emplifi Social Marketing

By Emplifi

5
(2 Ratings)

Emplifi Social Marketing is a software designed to assist businesses in managing and optimizing their social media presence across various platforms. The software enables users to create, schedule, and publish social media content and provides analytics to track engagement and performance. It offers tools for monitoring conversations, measuring audience sentiment, and managing multiple social profiles from a unified dashboard. Emplifi Social Marketing supports workflow automation for approvals and collaboration among teams and helps organizations address business challenges related to content consistency, brand reputation management, and audience engagement. The software is utilized to improve decision-making through data-driven insights and streamline social media processes for marketing teams.

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Logo of Pulsar Platform

Pulsar Platform

By Pulsar

4.5
(2 Ratings)

Pulsar Platform is a software designed for social media and digital audience intelligence. It enables organizations to analyze online conversations, track trends, and understand audience behaviors across multiple channels, including social networks, forums, and news sites. The software provides features such as advanced data visualization, audience segmentation, influencer identification, and real-time analytics to help businesses extract insights from social data. It facilitates the identification of patterns and emerging topics, supports campaign planning, and helps organizations make decisions based on digital audience analysis. Pulsar Platform addresses needs related to monitoring brand perception, understanding content performance, and optimizing strategies in social and digital communications.

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Logo of Simply Measured

Simply Measured

By Simply Measured

4
(2 Ratings)

Simply Measured is a software designed to help organizations analyze and report on social media performance across various platforms. The software aggregates data from channels such as Facebook, Twitter, Instagram, and others, providing users with comprehensive insights into engagement, audience growth, content performance, and share of voice. By centralizing and visualizing metrics, the software enables businesses to track campaign effectiveness, measure reach and activity, and uncover patterns in user interaction. It supports the creation of customizable reports to facilitate data-driven decision making and assists in identifying trends that inform future content and strategy planning. Simply Measured addresses the need for streamlined social media analytics by consolidating data and enabling efficient performance tracking and reporting.

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Logo of Synthesio

Synthesio

By Ipsos Synthesio

4
(2 Ratings)

Synthesio is a software that provides social listening and analytics capabilities for organizations seeking to monitor online conversations and brand presence across multiple social media platforms and digital sources. The software enables users to track mentions, analyze sentiment, and identify emerging trends relevant to their industry or organization. Synthesio offers features such as customizable dashboards, automated reporting, and integration with data visualization tools, facilitating the measurement of campaign effectiveness and audience engagement. By delivering insights from global social data, the software helps businesses address challenges related to brand reputation management, competitive intelligence, and consumer perception analysis.

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Logo of Sysomos Analyze

Sysomos Analyze

By Meltwater

4
(2 Ratings)

Sysomos Analyze is a software designed for social media analytics and reporting, enabling organizations to monitor, measure, and interpret data from multiple social media channels. The software provides features such as real-time data collection, customizable dashboards, and analytics that help users track brand mentions, audience engagement, and conversation trends. Sysomos Analyze facilitates reporting by offering visual representations of metrics and insights, allowing businesses to evaluate campaign effectiveness and overall social media performance. By consolidating data from various platforms, the software aids organizations in identifying patterns, understanding audience sentiment, and making data-driven decisions to address communication and marketing challenges.

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Logo of Adobe Social (Legacy)

Adobe Social (Legacy)

By Adobe

3
(1 Rating)

Adobe Social is a software designed to assist businesses in managing their social media activities across multiple platforms. It enables users to schedule, publish and monitor content, analyze engagement metrics, and track the performance of campaigns. The software provides tools for collaboration, reporting and social listening, which help organizations understand audience behavior and optimize their content strategy. Adobe Social addresses the challenge of coordinating social media marketing efforts at scale, streamlining workflows, and measuring the impact of social media initiatives. It integrates with other solutions to facilitate a comprehensive view of social data and campaign effectiveness.

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Logo of Alterna CX

Alterna CX

By Alterna CX

5
(1 Rating)

Alterna CX is a customer experience analytics platform that collects and unifies customer feedback from more than 100 data sources, including surveys, reviews, social media, chats, and support tickets. The platform applies observational customer experience (oCX) scoring, sentiment, emotion, intent detection, location-based analysis, and root-cause analysis with driver simulation to organize and quantify unstructured feedback. Built-in dashboards and automated “close-the-loop” workflows integrate with Slack, Teams, Salesforce, and Zendesk to help organizations identify priorities, monitor changes, and take action based on customer feedback. These capabilities enable organizations to move from insights to operational changes in a short time frame, often achieving business results within weeks of deployment.

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Gartner Research

Market Guide for Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)

Popular Product Comparisons

Konnect Insights vs Sprinklr Unified-CXM PlatformBrandwatch Analytics vs NetBase ApplicationBrandwatch Analytics vs Talkwalker Consumer Intelligence PlatformDigimind Social vs Sprinklr Unified-CXM PlatformOracle Social Relationship Management (SRM) vs Sprinklr Unified-CXM Platform

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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