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Social Monitoring and Analytics

Social Monitoring and Analytics Reviews and Ratings

What are Social Monitoring and Analytics?

Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities.

Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions

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Logo of NetBase Application

NetBase Application

By NetBase

4.4
(24 Ratings)

In response to the challenge faced by small to mid-size businesses in the South Mississippi region who seek reliable technical support without the financial burden of maintaining a full-time IT team, a Small Business Network Support Program is offered. This scheme is particularly appropriate for rapidly growing businesses employing between 10-60 people who have limited technical assistance. The program ensures proactive mitigation of computer issues that could disrupt regular business operations. It also takes care of tasks such as software updates, security patches, viruses, and data protection, assuring businesses that these areas are well-handled, allowing them to focus more on their core activities.

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Brandwatch Analytics

By Brandwatch

4.7
(22 Ratings)

The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

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Konnect Insights

By Konnect Insights

4.7
(22 Ratings)

Konnect Insights is a unified customer experience management platform that helps brands to leverage the 4 Pillars of omni-channel CXM, a concept created by Konnect Insights, by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier.

It is as all-in-one suite offering social listening + online reputation management (ORM)/community engagement + social CRM + social analytics + social publishing + BI tools & dashboards + surveys + crisis management. It is comprehensive platform that unifies, marketing, analytics, and customer experience trusted by leading brands from various industries.

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Logo of Talkwalker Consumer Intelligence Platform

Talkwalker Consumer Intelligence Platform

By Talkwalker

4.5
(9 Ratings)

Talkwalker serves as a Consumer Intelligence Acceleration platform which aids enterprises in enhancing their business functionality and revenue stream. The primary focus of the platform lies in Consumer Intelligence and Social Listening. It combines a wide range of internal and external data sources with the aid of Blue Silk technology driven AI. This offers a comprehensive view of consumers. In addition to this, Talkwalker offers an Activate professional services team to companies which can help them multiply their Return on Investment from the platform. It operates through multiple offices located around the globe, assisting more than 2,500 brands in optimizing their returns via actionable consumer intelligence.

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Crimson Hexagon Platform

By Crimson Hexagon

3.9
(7 Ratings)

Crimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers. The company accrues a massive volume of unstructured text and image data from various sources including social and online public platforms, as well as enterprise-held databases. Powered by artificial intelligence (AI), the consumer insights platform developed by Crimson Hexagon enables the analysis of various aspects such as audience demographics, brand perception, campaign effectiveness, and detection of market and competition trends.

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Digimind Social

By Digimind

3.7
(5 Ratings)

Digimind is a company that specializes in providing AI-powered social listening platforms and market intelligence software. The company's advanced technology helps to convert social and online data into valuable business insights. The software offered by Digimind assists in planning, executing, and analyzing marketing strategies. Digimind is globally operational with offices in New York, Paris, Singapore, Grenoble, and Rabat. The company aims to facilitate digital transformation in various brands and agencies by using an insights-driven approach. Digimind is a part of Onclusive.

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Logo of Sysomos Listen

Sysomos Listen

By Meltwater

4
(5 Ratings)

Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Logo of YouScan

YouScan

By YouScan

5
(5 Ratings)

YouScan operates as a social listening platform supported by artificial intelligence. It caters to various professionals such as marketers, researchers, CX experts and PR representatives. The platform is designed to interpret customer behaviors and remarks, thereby providing valuable insight for businesses. The key features of YouScan include its innovative text analysis capabilities, visual insights analysis and audience insights assessment. Its text analysis tool uses ChatGPT Insights Copilot to effortlessly decode consumer sentiments about brands, competitors and events. The platform's visual insights assist in assessing social media images to glean how customers engage with brands and products. Furthermore, audience insights work to make sense of the backgrounds, interests and professions of individuals discussing brands and assorted subjects on social media. Originating in Kyiv, YouScan now operates as a distributed team with presence in various countries.

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Lucidya

By Lucidya

4.3
(4 Ratings)

The company operates as a platform for managing client experience in the Arab World. Through the use of advanced technology, the company provides solutions for businesses trying to improve their interaction with customers, streamlining the experience management process. The main objective is to enhance business efficiency by facilitating smoother communication between companies and their customers, thus resolving business problems in client management.

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Logo of Oracle Social Relationship Management (SRM)

Oracle Social Relationship Management (SRM)

By Oracle

4.9
(4 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Logo of Sprinklr Unified-CXM Platform

Sprinklr Unified-CXM Platform

By Sprinklr

4.7
(4 Ratings)

Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

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Logo of Sysomos Search

Sysomos Search

By Meltwater

4
(4 Ratings)

Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Logo of Brandwatch Vizia 2 Platform

Brandwatch Vizia 2 Platform

By Brandwatch

4.6
(3 Ratings)

The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

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Logo of Emplifi Social Marketing

Emplifi Social Marketing

By Emplifi

5
(2 Ratings)

Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. With a solid industry presence of over two decades, Emplifi blends these diverse branches of any business operation to enhance customer experiences at every touchpoint along their journey. The focus of Emplifi is to aid companies in delivering superior encounter experiences throughout the customer consumption voyage.

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Logo of Pulsar Platform

Pulsar Platform

By Pulsar

4.5
(2 Ratings)

Pulsar is a social, media, narrative and audience intelligence platform, helping organisations understand their audiences and create messages that matter to them. Working with some of the largest agency groups, public sector organizations, and enterprise companies around the world, Pulsar delivers solutions around brand tracking, social listening, audience segmentation, media insights, reputation intelligence, narrative detection, campaign analysis and much more. Pulsar is available as a self-serve SaaS platform, through a dedicated insight team, a suite of AI Insight Agents, or any combination of the above.

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Simply Measured

By Simply Measured

4
(2 Ratings)

This profile is currently inactive.

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Logo of Synthesio

Synthesio

By Ipsos Synthesio

4
(2 Ratings)

The company specializes in employing Artificial Intelligence for generating Consumer Intelligence. It optimizes the understanding of global markets and buyers through thorough and predictive data analysis. With its emphasis on social listening, the company offers a comprehensive and accurate snapshot of market scenarios to facilitate informed decisions.

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Logo of Sysomos Analyze

Sysomos Analyze

By Meltwater

4
(2 Ratings)

Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Logo of Adobe Social (Legacy)

Adobe Social (Legacy)

By Adobe

3
(1 Rating)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Logo of Alterna CX

Alterna CX

By Alterna CX

5
(1 Rating)

Alterna CX is a company that specializes in experience management software. The main business problem which Alterna CX solves is the disorganization and inefficiencies in handling the Customer Experience (CX) signals that arise from various customer interactions including surveys, text, complaints, and social and digital conversations. The company addresses this problem through its Artificial Intelligence (AI) based solution. This solution uses advanced machine learning technology to identify issues and opportunities in the vast array of CX signals, thereby helping to enhance response times and reduce manual labor. It also provides insights into the key factors that influence both the quality of the CX and customer loyalty.

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Gartner Research

Market Guide for Social Monitoring and Analytics

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Pulsar PlatformKonnect Insights

Popular Product Comparisons

Konnect Insights vs Sprinklr Unified-CXM PlatformBrandwatch Analytics vs NetBase ApplicationBrandwatch Analytics vs Talkwalker Consumer Intelligence PlatformDigimind Social vs Sprinklr Unified-CXM PlatformOracle Social Relationship Management (SRM) vs Sprinklr Unified-CXM Platform

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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