Crimson Hexagon Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions

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Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)

Crimson Hexagon Platform

Crimson Hexagon

VP, Social Lead

The listening worked well but not the assessment of authors/influencers. I'd like to see a ranking of influencers based on engagement metrics not just followers and number of mentions for a topic.

1B - 3B USD

250M - 500M USD

500M - 1B USD

Vice President Audience Insights

Product roadmap has stagnated, customer support is poor. I was once a strong advocate for the company and have seen a steady decline in services with no improvements in the core product.

PRODUCT RESEARCH MANAGER

I used CrimsonHexagon to conduct research for a variety of clients. The agency support was readily available and helpful when I needed advice for a new product. 

Brandwatch

NetBase

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Meltwater

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Socialbakers

Ipsos Synthesio

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Talkwalker

Crimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers. The company accrues a massive volume of unstructured text and image data from various sources including social and online public platforms, as well as enterprise-held databases. Powered by artificial intelligence (AI), the consumer insights platform developed by Crimson Hexagon enables the analysis of various aspects such as audience demographics, brand perception, campaign effectiveness, and detection of market and competition trends.

Crimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. Our clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter. Find us on Twitter @CrimsonHexagon.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Great tool for finding specific insights for clients

Critical Review

Former Market Leader Has Fallen Behind

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