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Email Marketing

Email Marketing Reviews and Ratings

What is Email Marketing?

Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.

Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.

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Mailchimp

By Mailchimp

4.4
(1206 Ratings)

Mailchimp is primarily concerned with the development, automation, and optimization of marketing operations. By offering these services, the company directly addresses a common business issue: improving and streamlining marketing efficiency. The core function of Mailchimp is the establishment of enhanced marketing workflows that allow a business to reach its audience more effectively and in a more targeted manner. This strategic approach aims to benefit businesses by improving their communication with their audience.

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HubSpot Marketing Hub

By HubSpot

4.5
(349 Ratings)

HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.

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Logo of Netcore Customer Engagement

Netcore Customer Engagement

By Netcore

4.7
(311 Ratings)

Netcore Cloud is a globally operated Software as a Service (SaaS) entity providing a comprehensive suite of Marketing Technology (MarTech) solutions. The primary objectives include assisting product and growth marketing professionals in developing and providing artificial intelligence (AI)-enhanced customer experiences at every phase of a client's journey. With a robust portfolio spanning two and a half decades, Netcore Cloud supports numerous clients across diverse geographical locales. The operations encompass extensive monthly email and push notification delivery along with annual management of a large volume of user events. The solutions offered by Netcore Cloud are essential tools for businesses aiming to enhance their customer acquisition, engagement, and retention efforts.

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Adobe Marketo Engage

By Adobe

4.1
(271 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Twilio Marketing Campaigns

By Twilio

4.4
(257 Ratings)

Twilio aims to stimulate the creative thinking of developers. The enterprise functions as the user-interface layer for the internet, enabling businesses to create engaging interactions for their users. Offering straightforward tools designed to tackle complex issues, Twilio delivers its services via a developer-centered cloud platform, ensuring global reach and transparent pricing.

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Constant Contact

By Constant Contact

4.5
(189 Ratings)

Constant Contact provides a range of digital marketing tools dedicated to assisting small businesses. The company offers solutions that enable businesses to effectively connect with their audience and achieve impactful results. In essence, Constant Contact specializes in simplifying and amplifying digital marketing efforts to drive sales and expand a customer base.

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Adobe Campaign

By Adobe

4.4
(153 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Salesforce Marketing Cloud

By Salesforce

4.5
(129 Ratings)

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Brevo Marketing Platform

By Brevo

4.4
(119 Ratings)

Brevo, initially known as Sendinblue, provides a customer relationship management (CRM) service with aims to enhance long-term customer relationships and aid firms to grow in a rapidly evolving digital world. Brevo offers a unified perspective on customer journeys via an easily manageable platform to foster meaningful relationships. Brevo was established in 2012 by Armand Thiberge with the goal of assisting businesses of all sizes in developing stronger customer relationships. The services provided by Brevo comply with GDPR guidelines and can be accessed in six different languages. Its headquarters is in Paris, in addition to offices in Seattle, Toronto, Berlin, Vienna, Sofia, Noida, and Bengaluru. The company employs more than 700 employees from over 67 nationalities and makes ongoing commitments to minimize and monitor its carbon footprint.

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MoEngage Customer Engagement Platform

By MoEngage

4.8
(112 Ratings)
customers choice 2025

MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.

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Braze Customer Engagement Platform

By Braze

4.4
(107 Ratings)

Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

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Campaign Monitor

By Marigold

4.4
(98 Ratings)

Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.

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Zeta Marketing Platform

By Zeta Global

4.4
(85 Ratings)

Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more.

The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.

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Emma

By Marigold

4.6
(76 Ratings)

Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.

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Zoho Marketing Automation

By Zoho

4.5
(68 Ratings)

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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ActiveCampaign Platform

By ActiveCampaign

4.3
(62 Ratings)

ActiveCampaign operates in the realm of marketing automation, email marketing and customer relationship management (CRM). The company's principal focus lies in helping businesses expand through technically advanced automation platforms which are oriented towards achieving scalable and personalized customer experiences. ActiveCampaign's comprehensive automation solution amalgamates transactional email, email marketing, ecommerce marketing, and CRM to deliver unique experiences that span across all channels and continue throughout the customer lifecycle. ActiveCampaign provides access to an abundance of pre-built automations and supports a large number of integrations.

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Klaviyo

By Klaviyo

4.4
(57 Ratings)

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.

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Iterable

By Iterable

4.4
(56 Ratings)

Iterable is an AI-powered customer communication platform built for moments-based marketing. The platform uses real-time behavioral data and automation to support personalized customer experiences.

Iterable includes features for data activation, message orchestration, and personalization. Smart Ingest enables teams to connect cloud data warehouses without engineering support, and Iterable’s AI Suite offers tools for content optimization and predictive personalization.

Iterable helps marketing teams build coordinated, data-driven communication strategies by delivering cross-channel experiences across email, SMS, mobile push notifications, in-app messaging, and web.

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Logo of SpiceSend Email Marketing Tool (Legacy)

SpiceSend Email Marketing Tool (Legacy)

By SpiceSend

4.1
(50 Ratings)

SpiceSend is a company that focuses on offering email marketing solutions, primarily targeting small businesses. It aims to assist these businesses in expanding their customer base by leveraging technology, business acumen, and marketing expertise. Moreover, it provides various services such as customer support and back office operations in order to ensure efficient and effective solutions. It operates globally and maintains a commitment to offering its services round the clock.

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Delivra

By Delivra

4.4
(46 Ratings)

Delivra, a subsidiary of Redbrick, is an advanced email platform that develops tailored solutions aiding marketers and agencies in automating customized, event-driven campaigns with a goal to boost consumer loyalty and lifetime customer value. They offer in-depth integrations, effective segmentation, and event-triggered, multi-channel automation. Delivra insists on a thorough approach, extending assistance to businesses with complex email marketing requirements but lacking the necessary resources for support.

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Features of Email Marketing

Updated December 2025

Mandatory Features:

  • Ability to develop and adjust email template designs

  • Ability to ingest, store and segment lists of contacts that can be contacted via an email message

  • Ability to send out email messages to many contacts in one step

  • Opt-in and opt-out management

Gartner Research

Market Guide for Email Marketing
Gartner Peer Insights 'Voice of the Customer': Email Marketing

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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