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Email Marketing

Email Marketing Reviews and Ratings

What is Email Marketing?

Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.

Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.

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Mailchimp

By Mailchimp

4.4
(1208 Ratings)

Mailchimp is a software designed for managing email marketing campaigns, automating marketing communications, and enabling audience segmentation. It provides tools for creating, sending, and analyzing email messages, as well as managing contact lists and tracking campaign performance through detailed analytics and reporting. The software offers automation features such as personalized message delivery based on audience behavior and preferences. Mailchimp also enables integration with various third-party applications and e-commerce platforms, supporting data synchronization and workflow automation. Its functionality addresses business needs related to customer engagement, lead nurturing, and the monitoring of marketing initiatives.

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HubSpot Marketing Hub

By HubSpot

4.5
(354 Ratings)

HubSpot Marketing Hub is a software designed to facilitate marketing activities by providing tools for email marketing, social media management, automation, landing page creation, and analytics. It enables organizations to manage campaigns, track leads, and measure the effectiveness of marketing efforts. The software offers features such as lead nurturing, segmentation, ad management, blog creation, and reporting dashboards. By centralizing marketing functions, it addresses the business problem of fragmented workflows and helps streamline processes for campaign execution, audience targeting, and performance monitoring. HubSpot Marketing Hub integrates with other platforms to support data synchronization and enhances coordination across marketing channels.

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Netcore Customer Engagement

By Netcore

4.7
(311 Ratings)

Netcore Customer Engagement is a software that enables businesses to interact with their customers across multiple digital channels including email, mobile notifications, web, and social media. The software provides features such as personalized messaging, campaign automation, customer journey mapping, audience segmentation, and analytics. It is designed to help organizations improve customer retention, drive conversions, and optimize marketing communications based on user behavior and preferences. Netcore Customer Engagement supports integration with various data sources to unify customer profiles and uses machine learning models to recommend and deliver relevant content. It addresses the business need of streamlining customer communication workflows and measuring engagement effectiveness.

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Adobe Marketo Engage

By Adobe

4.1
(271 Ratings)

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue.

As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing.

Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance.

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Twilio Marketing Campaigns

By Twilio

4.4
(257 Ratings)

SendGrid Marketing Campaigns is a software designed to facilitate the creation, scheduling, and management of email marketing campaigns. It provides users with tools to design responsive emails using a drag-and-drop editor, segment contact lists for targeted communication, and automate email delivery based on user-defined criteria. The software includes features for analytics and reporting, allowing users to monitor engagement metrics such as open and click rates. SendGrid Marketing Campaigns is intended to assist organizations in reaching and engaging with their audiences through email, supporting activities such as newsletter distribution, promotional messaging, and customer updates. The software is suited for businesses seeking to optimize their email marketing processes and improve communication efficiency.

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Constant Contact

By Constant Contact

4.5
(191 Ratings)

Constant Contact software provides email marketing and digital communication tools designed to help businesses and organizations manage and engage their audiences. The software includes features for creating and sending email campaigns, automating communications, building customizable templates, and tracking campaign performance through analytics. It supports integration with various platforms to facilitate contact management and audience segmentation. Constant Contact software also offers tools for event management, surveys, social media sharing, and online marketing. It is used by businesses seeking to improve outreach efforts, manage customer relationships, increase engagement, and streamline their online marketing processes.

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Adobe Campaign

By Adobe

4.4
(154 Ratings)

Adobe Campaign is a software designed for managing marketing campaigns across multiple channels including email, mobile, and social media. The software enables businesses to create, automate, and personalize communications tailored to audience segments. It offers tools for campaign orchestration, customer journey mapping, audience segmentation, and real-time analytics. Adobe Campaign addresses the business need for effective customer engagement by allowing organizations to deliver consistent and relevant messaging, analyze campaign performance, and streamline marketing workflows. Integration with other platforms facilitates data consolidation and enhances the ability to refine targeting and optimize results.

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Salesforce Marketing Cloud

By Salesforce

4.4
(129 Ratings)

Salesforce Marketing Cloud is a software designed to support businesses in managing and automating marketing activities across multiple digital channels. The software enables users to create, track, and analyze campaigns in email, social media, mobile, and web platforms. It offers features for audience segmentation, personalization, messaging automation, journey mapping, and performance analytics. By integrating customer data from different sources, Salesforce Marketing Cloud helps organizations deliver relevant content and interactions that align with customer preferences and behaviors. The software addresses business needs related to campaign effectiveness, customer engagement, and cross-channel marketing coordination.

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Brevo Marketing Platform

By Brevo

4.5
(120 Ratings)

Brevo Marketing Platform is a software designed for managing digital marketing activities, including email campaigns, SMS communication, and marketing automation. The software enables organizations to create, schedule, and analyze marketing campaigns through a unified interface. It offers tools for contact management, segmentation, and personalization to help target specific audiences. Brevo Marketing Platform provides features for tracking campaign performance, optimizing messaging, and integrating with other business systems such as CRM solutions and ecommerce platforms. This software addresses the business need for streamlined marketing operations, improved customer engagement, and enhanced data-driven decision making.

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MoEngage Customer Engagement Platform

By MoEngage

4.7
(119 Ratings)
customers choice 2025

MoEngage Customer Engagement Platform is a software designed to streamline and automate customer interactions across multiple digital channels including mobile, web, email, SMS, and social media. The software enables organizations to personalize communication through segmentation, journey orchestration, and predictive analytics. It provides tools for analyzing user behavior, delivering targeted messages, and monitoring campaign performance in real time. Businesses use this software to foster user retention, drive conversions, and enhance overall customer experience by managing campaigns and responses in a centralized platform. The software helps address challenges related to fragmented customer data and inconsistent communication by unifying engagement processes and insights.

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Braze Customer Engagement Platform

By Braze

4.4
(107 Ratings)

Braze Customer Engagement Platform is a software designed to help businesses manage and optimize customer interactions across multiple channels including email, mobile, and web. The software enables organizations to create, automate, and analyze personalized messaging campaigns, leveraging customer data and behavioral insights to improve communication relevance and timing. Features include segmentation, audience targeting, campaign orchestration, real-time analytics, and integration with various data sources and third-party tools. Braze Customer Engagement Platform addresses the need for coordinated, data-driven engagement by facilitating the delivery of consistent and personalized experiences that support user retention, conversion, and lifecycle management.

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Campaign Monitor

By Marigold

4.2
(99 Ratings)

Campaign Monitor is an email marketing software that enables businesses to create, send, and manage email campaigns. The software provides tools for designing responsive email templates, segmenting audiences, and automating email workflows. Campaign Monitor supports analytics for tracking email performance, engagement rates, and subscriber activity. It integrates with various third-party platforms to allow businesses to synchronize customer data and enhance targeted communications. The software is designed to help organizations streamline email marketing processes and optimize outreach to improve engagement with intended audiences while addressing the challenge of managing campaigns at scale.

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Zeta Marketing Platform

By Zeta Global

4.4
(94 Ratings)

The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers and growing the value of your existing relationships. The ZMP enables you to recognize your best customers and prospects across channels and devices and engage them with personalized experiences—powered by predictive marketing insight and proprietary AI.

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Iterable

By Iterable

4.3
(77 Ratings)

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey.

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Logo of Emma

Emma

By Marigold

4.6
(76 Ratings)

Emma is an email marketing software designed to facilitate the creation, management, and analysis of email campaigns for businesses. The software offers features such as customizable templates, audience segmentation, automated workflows, and real-time analytics, enabling users to deliver targeted messages to specific groups and monitor campaign performance. Emma integrates with various CRM and ecommerce platforms, supporting list management and personalized communication. It addresses challenges related to effective customer engagement and campaign tracking by streamlining the process of designing, sending, and evaluating email communications. The software aims to improve workflow efficiency, increase relevance of content to recipients, and provide actionable insights for marketing teams.

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Zoho Marketing Automation

By Zoho

4.4
(68 Ratings)

Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Trusted by 100k+ users, it streamlines workflows with seamless integrations across Zoho apps and third-party tools. Businesses can build personalized multichannel journeys across email, SMS, WhatsApp, social, web, and offline channels, automate campaigns with a drag-and-drop builder, and track performance with powerful website analytics. Zoho Marketing Automation supports the full lead cycle with scoring, segmentation, attribution, and deep insights to identify top sources and optimize conversions. Teams can plan campaigns, manage budgets, measure ROI, and scale ecommerce with promotions, automated follow-ups, and cart recovery. It offers an end-to-end solution to run, analyze, and grow all marketing efforts from one place.

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ActiveCampaign Platform

By ActiveCampaign

4.3
(62 Ratings)

ActiveCampaign Platform is a software designed to streamline customer experience through automation and email marketing. The software provides tools for marketing automation, email campaign management, sales automation, and CRM functionalities. It enables businesses to segment contacts, automate workflows, and personalize communications, aiming to enhance customer engagement and manage relationships efficiently. The software addresses business needs related to automating repetitive marketing tasks, organizing sales processes, and analyzing customer interactions, allowing organizations to optimize their outreach and improve productivity across marketing and sales operations.

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Klaviyo

By Klaviyo

4.4
(61 Ratings)

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.

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Logo of SpiceSend Email Marketing Tool (Legacy)

SpiceSend Email Marketing Tool (Legacy)

By SpiceSend

4.1
(50 Ratings)

SpiceSend Email Marketing Tool (Legacy) is a software designed to facilitate email campaign management for businesses by automating the process of creating, sending, and tracking email communications. It provides features such as scheduled email delivery, campaign analytics, subscriber list management, and customizable templates to enhance user engagement. The software enables segmentation of audiences for targeted messaging and supports performance measurement through detailed reporting. By streamlining the email marketing workflow, it addresses the challenge of reaching and retaining customers through efficient digital communication, allowing businesses to improve the effectiveness of their marketing strategies.

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Logo of Delivra

Delivra

By Delivra

4.3
(46 Ratings)

Delivra is an email marketing software designed to help businesses create, automate, and analyze email campaigns. The software offers features such as drag-and-drop email builders, segmentation tools, automation workflows, and real-time analytics to support effective communication strategies. Delivra enables users to manage subscriber lists, target specific audiences, and track performance metrics to optimize campaign results. The software addresses challenges related to audience engagement and message personalization by providing tools for customizing email content and scheduling automated follow-ups. It is utilized by organizations seeking to improve outreach, enhance customer interaction, and streamline email campaign management.

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Features of Email Marketing

Updated December 2025

Mandatory Features:

  • Ability to develop and adjust email template designs

  • Ability to ingest, store and segment lists of contacts that can be contacted via an email message

  • Ability to send out email messages to many contacts in one step

  • Opt-in and opt-out management

Gartner Research

Market Guide for Email Marketing
Gartner Peer Insights 'Voice of the Customer': Email Marketing

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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