Social Marketing Management (Transitioning to Social Media Management and Listening) Reviews and Ratings
What are Social Marketing Management?
Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.
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Zoho Social is a software designed for social media management, catering to businesses and organizations that require streamlined coordination across multiple social platforms. The software enables users to schedule posts, monitor engagement, analyze performance metrics, and collaborate within teams to manage content workflows. It facilitates tracking audience interactions, measuring campaign effectiveness, and responding to messages from an integrated dashboard. Zoho Social addresses the business challenge of maintaining consistent and effective social media presence, providing features for publishing, tracking, and reporting activities that support marketing and communication objectives in digital environments.
Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.
Sprout Social is a software designed to facilitate social media management for businesses by enabling users to publish content, engage with audiences, and monitor social conversations across multiple platforms. The software provides features such as social media scheduling, analytics, reporting, and team collaboration tools, helping organizations streamline their social media workflows and monitor brand visibility. Businesses use the software to track engagement metrics, analyze audience insights, and manage customer relationships through a unified interface. Sprout Social addresses the need for efficient management of social media activities and helps organizations improve their digital communication strategies while enabling performance measurement and optimization.
Sprinklr Social is a software designed to facilitate social media management across multiple platforms for enterprises. The software enables users to create, schedule, and publish content, monitor engagement, and analyze social media performance at scale. It offers features for customer interaction, sentiment analysis, and automated reporting to help organizations understand audience behavior and optimize communication strategies. By centralizing control of social media channels, the software aims to address business challenges such as brand consistency, audience engagement, and data-driven decision making in digital marketing and customer service operations.
Salesforce Social Studio (Legacy) is a software designed to facilitate social media management for businesses by enabling users to publish, engage, and analyze social content across multiple platforms. The software allows teams to schedule and manage posts, monitor conversations, and respond to social interactions within a unified dashboard. It provides features for tracking trends, measuring campaign performance, and gaining insights into audience sentiment, helping organizations to coordinate their social media strategy and address customer inquiries or feedback efficiently. The software supports collaborative workflows to streamline tasks among marketing, sales, and customer service teams, aiming to improve social engagement and operational responsiveness.
Falcon.io is a software designed for social media marketing and management, enabling businesses to create, schedule, publish, and monitor content across multiple social network platforms from a single interface. The software offers features such as social media listening, analytics, and audience engagement tools, allowing users to manage brand presence and measure performance across platforms. Falcon.io supports team collaboration, workflow management, and provides customizable dashboards for reporting. It addresses the business need for centralized social media management, helping organizations streamline their social communication, analyze audience insights, and track campaign outcomes for improved decision-making.
Khoros Social Marketing is a software designed to help businesses manage and optimize their presence across multiple social media channels. The software enables scheduling, publishing, and monitoring of social media content, as well as facilitating engagement and response to audience interactions. It provides analytics and reporting features that allow users to measure the performance of social media campaigns and content. The software supports collaboration among teams, allows workflow automation, and includes tools for managing approvals and content calendars. Khoros Social Marketing addresses the challenge of coordinating effective communication and engagement on social platforms, streamlining the management of social marketing efforts for organizations.
Emplifi Social Marketing is a software designed to assist businesses in managing and optimizing their social media presence across various platforms. The software enables users to create, schedule, and publish social media content and provides analytics to track engagement and performance. It offers tools for monitoring conversations, measuring audience sentiment, and managing multiple social profiles from a unified dashboard. Emplifi Social Marketing supports workflow automation for approvals and collaboration among teams and helps organizations address business challenges related to content consistency, brand reputation management, and audience engagement. The software is utilized to improve decision-making through data-driven insights and streamline social media processes for marketing teams.
Adobe Social is a software designed to assist businesses in managing their social media activities across multiple platforms. It enables users to schedule, publish and monitor content, analyze engagement metrics, and track the performance of campaigns. The software provides tools for collaboration, reporting and social listening, which help organizations understand audience behavior and optimize their content strategy. Adobe Social addresses the challenge of coordinating social media marketing efforts at scale, streamlining workflows, and measuring the impact of social media initiatives. It integrates with other solutions to facilitate a comprehensive view of social data and campaign effectiveness.
Hearsay Social is a software designed to assist financial services firms in managing and optimizing their digital communications across social media channels. The software enables organizations to maintain compliance with industry regulations by providing supervision and archiving features while allowing users to publish content and engage with clients through integrated social networks. It streamlines workflows for advisors by automating content sharing, monitoring interactions, and supporting brand consistency and regulatory requirements. The software addresses business challenges related to oversight, productivity, and customer engagement in digital channels, helping firms manage risks and improve operational efficiency in social media interactions.
Unbound Social is a software designed to facilitate social media management for businesses by enabling the integration and scheduling of content across various platforms. The software provides tools for monitoring engagement, analyzing audience interactions, and managing multiple accounts from a centralized interface. By using automation features, organizations can streamline the process of posting updates and tracking performance metrics to optimize social media strategy. Unbound Social addresses the business problem of manual social media coordination by offering functionalities that reduce time spent on repetitive tasks, support data-driven decision-making, and maintain consistent brand presence across channels.
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by thoughtfully-embedded AI.
Publer is a social media management software designed to streamline content scheduling, publishing, and analysis across multiple platforms. The software enables users to plan and automate posts for networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok. It includes features for managing post calendars, collaborating within teams, editing images or videos, and curating content with link customization options. Publer offers tools for tracking analytics to measure engagement and reach, facilitating insights for performance optimization. The software aims to address the business problem of efficiently organizing and maintaining an active social media presence while reducing manual workload through automation and centralization of social media activities.
Semrush is a software designed to assist businesses with online visibility management by offering tools for search engine optimization, pay-per-click advertising, content marketing, and competitive analysis. The software provides functionalities such as keyword research, backlink analysis, site audit, and tracking of search engine rankings. Semrush enables users to identify opportunities for improving website performance, analyze competitors strategies, monitor keyword trends, and assess digital marketing effectiveness. The software aims to support organizations in evaluating and enhancing their search and digital presence to address the challenges of acquiring traffic and optimizing online campaigns.
Meltwater Social Media Management is a software designed to help organizations manage their social media presence across multiple platforms. The software enables scheduling, publishing, and monitoring of content, as well as engagement with audiences in real time. Users can analyze the performance of social media campaigns through reporting tools that provide metrics such as reach, engagement, and sentiment. The software offers collaboration features for teams and streamlines the process of managing multiple accounts. It addresses the business need to efficiently organize and track social media activities, improve response times, and measure the impact of content strategies.
Statusbrew is a software designed to streamline social media management by enabling organizations to schedule, publish, and monitor content across multiple platforms. The software offers tools for collaboration within teams, allowing users to manage social campaigns, track audience engagement, and analyze performance metrics. Statusbrew provides unified inbox features to manage conversations and interactions efficiently, along with automation functionality to simplify repetitive tasks. The software addresses business needs related to brand reputation management, workflow optimization, and the consolidation of social media activities, supporting operations that require centralized oversight and reporting on digital communication channels.
Agorapulse is a software designed for social media management, enabling users to schedule posts, monitor social media activity, and manage engagement across multiple platforms from a single interface. The software offers features such as content publishing, social inbox management, analytics and reporting, team collaboration tools, and competitor analysis. Agorapulse streamlines the process of tracking messages, comments, and mentions, allowing businesses and organizations to respond and interact efficiently. It addresses the challenge of managing multiple social media accounts by providing a centralized dashboard for organizing workflows, reporting on social media performance, and facilitating team coordination to improve social media presence and communication.
Oktopost is a software designed for managing and tracking social media activities across multiple platforms. It enables organizations to schedule, publish, and monitor social media content, offering features such as analytics, social listening, and reporting. The software integrates with various marketing and customer relationship management systems, allowing users to measure engagement, track conversions, and analyze the impact of social media on overall business goals. Oktopost helps businesses centralize social media operations, improve collaboration among team members, and gain insights into the effectiveness of social strategies.
Khoros Intelligence (Legacy) is a software designed to help organizations monitor, analyze, and interpret conversations and trends across various social media channels. The software aggregates data from multiple platforms to provide insights into audience sentiment, brand perception, and emerging topics relevant to the business. Its features include customizable dashboards, real-time data visualization, sentiment analysis, and keyword tracking, which support businesses in understanding customer needs and market developments. By delivering analytics on social conversations, the software addresses the need for data-driven decision-making in digital engagement strategies.
ScribbleLive Content Marketing Suite (Legacy) is a software designed to assist organizations in planning, creating, distributing, and measuring content marketing initiatives. The software enables users to collaborate across teams, organize content calendars, and manage production workflows efficiently. It supports the management of various content types, including articles, social media posts, and multimedia assets, aiming to streamline editorial processes and maintain consistency in messaging. Analytics and reporting features are integrated to evaluate content performance and inform strategic decisions. ScribbleLive Content Marketing Suite addresses challenges in content coordination and measurement, providing a centralized platform for marketing teams to enhance content-driven engagement and operational efficiency.
















