Social Marketing Management Reviews and Ratings

What are Social Marketing Management?

Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.

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Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

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Sprout Social is a company that concentrates on delivering social media management and analytics software solutions. The software developed by Sprout Social helps numerous brands obtain in-depth social data which they can employ to stimulate quicker and more intelligent business outcomes. The company's comprehensive suite of solutions includes publishing and engagement features, customer support, advocacy and artificial intelligence-infused business intelligence. This software operates across an extensive range of social media channels and digital platforms.

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Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

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Khoros specializes in providing customer engagement solutions for numerous global brands. With the utilization of over 20 patented technologies, the Khoros platform integralizes aspects of customer engagement such as digital contact centers, messaging, chat, online brand communities, Customer Experience (CX) analytics, and social media management. By leveraging Artificial Intelligence (AI), the daily digital interactions powered by Khoros are transformed into valuable insights. The extensive services provided by Khoros aim to foster connections between brands and their customers throughout the digital journey.

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Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. With a solid industry presence of over two decades, Emplifi blends these diverse branches of any business operation to enhance customer experiences at every touchpoint along their journey. The focus of Emplifi is to aid companies in delivering superior encounter experiences throughout the customer consumption voyage.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Hearsay Systems is a company focused on transforming the interaction between clients and financial service providers. Their product, the Hearsay Client Engagement Platform, is utilized by over 200,000 advisors and agents. This tool is designed to enhance business relationships through intelligent and authentic growth strategies. Users are provided myriad directions and opportunities to capture online communications, all in an effort to augment sales and ensure the provision of high-quality service. Hearsay's platform is operative on a SaaS model, assisting financial companies to expand their reach while maintaining regulatory compliance. The main office is situated in San Francisco, but the span of business operations extends to various locations in North America, Europe, and Asia.

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Bridgeline Digital is a solution-oriented company focused on transforming how brands interact with their customers by bridging gaps in marketing, content, commerce, and social insights. The firm primarily aims to enable marketers to deliver impressive customer experiences, engage prospects, and build customer relationships across many channels. Bridgeline Digital's expertise lies in maximizing the performance of their clients' complete digital experiences, including websites, intranets, online stores, and marketing campaigns. This is achieved through their comprehensive Unbound Product Suite that seamlessly integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics. The company manages digital platforms for a broad range of organizations, extending from small to medium-sized establishments up to large-scale corporations. Bridgeline Digital is headquartered near Boston and has various locations nationwide.

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Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Semrush is a software-as-a-service (SaaS) platform focused on online visibility management. Established in 2008 by a group of SEO and IT professionals, Semrush aimed to provide equal online competition opportunities. Over the years, it has developed into a comprehensive marketing suite with more than 55 products, tools and add-ons. The overall aim of Semrush is to provide a singular tool that helps streamline marketing teams' workflow, improve their online marketing results, and efficaciously manage routine tasks. Semrush is recognized as a reliable provider of information on online behavior, and its data is globally accessible across 142 databases. It tracks 21 billion keywords and 43 trillion backlinks, painting a clear picture of global online patterns.

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Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Statusbrew is a social media management platform designed for teams to work collaboratively on content management (planning, asset management, approvals, etc), engagement (customer care, review management, etc) and accessing the value of your brand investment in social.

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Agorapulse is a company focused on providing solutions for marketing teams through their unique Social Media ROI dashboard and influential social media management features. It aims at empowering teams to improve their efficiency and effectiveness. Their main business problem it solves is managing brand recognition, lead generation and sales improvement via social media mechanisms.

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Publer is a platform for managing social media that facilitates post scheduling, analysis, and collaboration across diverse platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business Profiles, YouTube, WordPress, Telegram, and Mastodon. Founded originally as a tool for a travel agency in Tirana, Albania to establish its Facebook presence, Publer's reach has expanded over time. Today, the platform is used globally by various professionals, including solopreneurs, freelancers, and social media managers, as well as businesses of different sizes. Its primary function is to support the enhancement of online presence for businesses.

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Khoros specializes in providing customer engagement solutions for numerous global brands. With the utilization of over 20 patented technologies, the Khoros platform integralizes aspects of customer engagement such as digital contact centers, messaging, chat, online brand communities, Customer Experience (CX) analytics, and social media management. By leveraging Artificial Intelligence (AI), the daily digital interactions powered by Khoros are transformed into valuable insights. The extensive services provided by Khoros aim to foster connections between brands and their customers throughout the digital journey.

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As a B2B social engagement suite, Oktopost is designed to address the unique challenges and opportunities of B2B organizations. Our platform includes capabilities like social media management, employee advocacy, social listening, social ads, and detailed reporting; all tailored to help our customers optimise their social strategies for measurable impact.

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Rock Content is a firm that specializes in creating innovative marketing solutions. These solutions enable brands to provide high-quality content experiences to their online audience. The company employs more than 300 individuals and has a network of 15,000 content freelancers worldwide. Rock Content's service offering includes the Content Cloud suite, which integrates innovative Software as a Service (SaaS) platforms, a global network of creative professionals, and artificial intelligence tools. This combination assists the company's clients in increasing revenue and brand recognition.

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