Brandwatch Reviews, Ratings & Features 2026 | Gartner Peer Insights

Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.

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Social Marketing Management (Transitioning to Social Media Management and Listening)

Falcon.io

Brandwatch

Chief Executive Officer

The service did not deliver as promised... we paid a very high price for the service and because it never could have the functionality promised in sales and demos.. we even worked with their tech support team .. they promised to deliver the functionality .. sadly that never happened.. we had to use manual work arounds .. which defeated the purpose of using the service.. we paid for 9 months.. and stopped using it after 6 months... and they have now moved the whole thing to collections despite me stating repeatedly to every person in the company we dealt with to fix the issue so we paid for 9 months.. used 6 and they are still trying to collect money despite them mis representing the service on the demo and repeatedly trying tell us they would fix the functionality. 

50M - 250M USD

250M - 500M USD

500M - 1B USD

1B - 3B USD

3B - 10B USD

<50M USD

30B + USD

10B - 30B USD

Gov't/PS/ED 5,000 - 50,000 Employees

Data Analyst

I really like how fast the social listening piece of the platform is and the AI Insights it provides

Hootsuite

Sprout Social

Sprinklr

Zoho

Khoros

Salesforce

Adobe

Meltwater

Socialbakers

Other...

Oracle

Bridgeline Digital

Optimizely (Welcome)

Spectrm

SOCi

Hearsay Systems

Oktopost

Percolate

Rock Content

Orlo

IZEA

StoryChief

Semrush

Spredfast

Boosterberg

Agorapulse

CentraHub

Social Champ

Optimizely

The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

Understand and engage with your customers at the speed of social. 🙌 Bringing together consumer intelligence and social media management, we help you do just that. React to the trends that matter, collaborate on data-driven content, shield your brand from threats and manage all of your social media channels with ease. 💡 🔍 Consumer Intelligence: Understand your consumers, your brand, and your market. 📲 Social Media Management: Everything you need to discover, attract, and engage customers on social media, across teams and regions. 🤳 Influencer Management: Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. With our custom product packaging, we want to pair you with the right tools and features for your business needs. Learn more: https://brnw.ch/21wBCQb

Reviews

Ratings Overview

Overall experience with

Favorable Review

Quick insights with some challenges in dashboard customization

Critical Review

High-Priced Service Lacked Promised Features, Leading to Manual Workarounds

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