Sprout Social Reviews, Ratings & Features 2026 | Gartner Peer Insights

Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.

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Social Marketing Management (Transitioning to Social Media Management and Listening)

Sprout Social

Performance Marketing Associate Manager

The sprout team was great to work with throughout the setup process. The product has helped out social team organize their workflow, and enhanced our reporting insights.

50M - 250M USD

250M - 500M USD

<50M USD

3B - 10B USD

500M - 1B USD

1B - 3B USD

Gov't/PS/ED <5,000 Employees

30B + USD

10B - 30B USD

Gov't/PS/ED 5,000 - 50,000 Employees

Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable RO. What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used the software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seems to be superior alternatives, that cost less, and are more customer friendly.

MARKETING MANAGER

We have been using it for all our ORM needs. We have more than 30 social media accounts with millions of followers which makes it very difficult to keep a track if produxt enquiries, leads, complaints etc from the clutter. Sprout does an excellent job in helping it segregate and create a flow

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Sprout Social is a company that concentrates on delivering social media management and analytics software solutions. The software developed by Sprout Social helps numerous brands obtain in-depth social data which they can employ to stimulate quicker and more intelligent business outcomes. The company's comprehensive suite of solutions includes publishing and engagement features, customer support, advocacy and artificial intelligence-infused business intelligence. This software operates across an extensive range of social media channels and digital platforms.


Sprout Social is a global leader in social media management and analytics software. Sprout‚Äôs intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. 

With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout‚Äôs award-winning software operates across all major social media networks and digital platforms. 

Reviews

Ratings Overview

Overall experience with

Favorable Review

Managing Large-Scale Social Accounts Simplified

Critical Review

Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service

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