B2B Marketing Automation Platforms Reviews and Ratings
What are B2B Marketing Automation Platforms?
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
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HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.
Microsoft Security helps protect people and data against cyberthreats to give peace of mind.
Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.
Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.
Microsoft Security helps protect people and data against cyberthreats to give peace of mind.
Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.
SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.
SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.
Creatio is a globally recognized provider of a no-code platform, alongside Customer Relationship Management (CRM) applications. The company primarily targets the issue of workflow automation, offering businesses in over 100 countries the freedom to streamline processes on their terms. Fundamental services include versatile CRM applications for marketing, sales, and service, adaptable industry workflows for a broad scope of sectors, and a range of marketplace add-ons. Central to Creatio's mission is the aim to assist organizations in digitalizing their workflows, thereby improving both customer interaction and employee experience, and boosting the performance of operational teams. Headquartered in Boston, MA, Creatio employs over 700 professionals spread over six offices worldwide. The institution prioritizes maintaining transparent and mutually fruitful relationships while focusing on a culture of care and positivity.
LeadSquared is a service-oriented software that offers comprehensive solutions for sales, marketing, and onboarding automation. This company primarily addresses sales-related challenges encountered by businesses that handle large volumes of leads with diverse sales channels and teams. Its solutions are widely applicable across various industries, including but not limited to Education Technology, Healthcare, Financial Services, Real Estate, Automotive, and Hospitality. LeadSquared is located in Bengaluru, with additional operations in various global locations including the United States, Philippines, South Africa, Australia, and Indonesia.
CentraHub is a vendor of digital transformation solutions. The company offers business process automation suites, CRM, HCM, and Studio platforms, which are all geared towards facilitating the transformation of different business landscapes. Originating from a product portfolio that began in 2002, CentraHub's offerings have adapted and evolved over almost two decades. The company focuses on delivering highly automated solutions, and in this period, it has provided its services to numerous corporate entities across multiple locations. Furthermore, CentraHub's management team brings extensive experience to bear in serving its client base effectively.
BUSINESSNEXT is an enterprise solution provider focusing on modular solutions for banks and financial institutions worldwide. The operations include leveraging technology and innovation to provide unique and adaptable user experiences in the fluctuating and complex business landscape. Their platforms, CRMNEXT, CUSTOMERNEXT & DATANEXT, are AI and ML-driven, cloud-agnostic platforms designed to facilitate digital transformations. This consists of an assortment of hyper SaaS modular solutions that are flexible, ready for plug & play operations, and have extensive integration capabilities. The company operates globally, accommodating over a million users, with two primary headquarters located in Raleigh, North Carolina and Noida, India. Presently, it has operations across five continents, with direct offices in 14 countries spanning the U.S.A, MEA, and APAC.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes Customer Engagement, Multichannel Marketing and Digital Experience Analytics. DemandTec by Acoustic adds Unified Price, Promotion and Markdown Optimization, as well as vendor collaboration software to our offering portfolio.
With more than twenty years of industry expertise and leveraging cloud-native technology, Acoustic is trusted by businesses worldwide to enhance their marketing efforts, drive 1-to-1 interactions and improve customer experiences.
Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
LeadSquared is a service-oriented software that offers comprehensive solutions for sales, marketing, and onboarding automation. This company primarily addresses sales-related challenges encountered by businesses that handle large volumes of leads with diverse sales channels and teams. Its solutions are widely applicable across various industries, including but not limited to Education Technology, Healthcare, Financial Services, Real Estate, Automotive, and Hospitality. LeadSquared is located in Bengaluru, with additional operations in various global locations including the United States, Philippines, South Africa, Australia, and Indonesia.
Mekari is a software (SaaS) company that supports business and professional growth through digital transformation. With an integrated ecosystem of solutions for Human Resources, Finance, Accounting, Supply Chain, CRM, Customer Support, Tax, Digital Signature, and other business processes, Mekari has been trusted by over 35,000 companies in the region. We provide customizable systems to optimize smart operations, enhance efficiency, and faster decision-making, and drive sustainable growth.
Freshworks Inc. (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates globally.
Founded in 1998, Mindmatrix is focused on accelerating sales through the development of a partner ecosystem orchestration platform named 'Bridge.'
Bridge enhances partner sales, partner marketing, partner programs and partner ecosystems all from one end-to-end partner platform. Bridge unites partner relationship management (PRM), partner marketing automation (PMA) and channel sales (CAM or PAM) into a single platform, simplifying the partner ecosystem.
In addition, Bridge also allows you to build partner locators and manages multi-vendor solutions. It acts as a personalized platform to facilitate joint marketing, sales, and service experiences across your partnerships.
Features of B2B Marketing Automation Platforms
Mandatory Features:
Create multistep journeys for contacts (e.g., drip campaigns, customer onboarding motions) using a graphical lead workflow UI suitable for nontechnical users
Deploy and manage coordinated customer engagement programs across multiple channels, including native email and landing page execution
Input and synchronize customer contact and account data into a unified customer profile
Measure the performance of marketing touchpoints and communicate results using data visualization/dashboarding capabilities
Score leads to evaluate quality based on profile-fit and behavioral criteria using business rules and/or predictive analytics capabilities