B2B Marketing Automation Platforms Reviews and Ratings

What are B2B Marketing Automation Platforms?

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.

Products In B2B Marketing Automation Platforms Market

"A Marketer's Staple for Effective Web Content Management"

I've used Hubspot in every marketing role since I started my career. It's now an essential tool for me.

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"Unlock your sales potential."

Comprehensive CRM system: Zoho is a cloud-based CRM system that integrates, sales, and marketing leads & customer support in a single platform. The zoho people streamlined the over all policy effiiceny & productivity. Overall, my Zoho CRM experience is a solid choice for the business. Those who are looking for comprehensive CRM solutions with well balanced and affordable features

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"Exploring Salesforce's Comprehensive Account Management Features"

I have been using Salesforce for over 10 years as a marketing platform and I can say this is the the best tool that has ever existed in the market for far. It has a wide range of functions for all of your account management needs at the finger tip. The system is very quick in learning your marketing automation pattern and suggests the right path for your action.

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"Adobe Marketo Engage is my Marketing Automation Go-to Solution. "

It is simple to create and execute marketing campaigns with Adobe Marketo Engage efficiently.With Adobe Marketo Engage, we can attract, identify and generate new prospects and leads effectively.It is possible to analyze or rather measure our campaign performance with Adobe Marketo Engage.It is possible to make better marketing decisions with Adobe Marketo Engage.

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"Power Platform and Customer Insights - Journeys is a match made in heaven"

I think the platform has really grown into a powerful product with great capabilities. The product team is showing great insight into how marketeers work and what their needs are, which is reflected in the new features developed. I'd like to see more extendability towards other parts of the Dynamics suite (e.g. Sales) to ensure that things are handed over properly to the sales team, but I can see from their recent developments that it's an area that will get more focused as they mature. I also want to commend their extendability to/from the Power Platform, as custom triggers really give an edge in tying processes together. It also helps users build what they need, not what they have available out-of-box. I would like to see more development in the reporting area, as many companies would like to build their own reporting frameworks, combined with other metrics (sales, etc).

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"Why Eloqua Performs Better Than Other Products"

Robust and flexible - this is the gold standard for a reason, as it can handle complex business requirements and is also easier to use than competitors.

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"Relationship to Grow Business"

The product provided the ability to drive multiple marketing campaigns across different channels & consolidate responses for improve lead management.

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"Stands alone against the bigger names and holds its own"

I have used many automation platforms over the years, and Act-On continues to be my favorite of them all. They were ahead of the game compared to just about every other product.

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"Out of the box product serivce"

We are highly satisfied with C & C features, As it enable us to convey personalized market research to our customers. This platform also help us to identify and deliver tailored experiences that effectively resonate with customers.

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"Professional Marketing and Lead Management Software "

Sugar Market gives the perfect leads, where all the customer engagement are made efficient through the program. The marketing automation experience from Sugar Market gives us more sales and this brings profitability.

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"State-of-the-art marketing tools"

Marketing Creatio has proven to be a valuable asset for our marketing efforts, especially in the areas like email marketing and lead management.

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"Highly customizable CRM for all type of requirements"

It was having nice experience with CentrahubCRM as they completed the SRS on time and matching SRS solution.

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"Sales Execution CRM - User experience Q/A"

The integration with other business units such as sales, marketing, ERP, and the PMO teams has allowed us to create a more comprehensive ecosystem of data flows. This has provided a baseline of where we are and where we want to be.

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"Easy, Quick lead management system"

I really enjoyed the CRMNEXT lead management tool experience, it has good integration with our system and is helping us in many ways to evaluate our lead processing and management processes.

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"Lead Squared for our sales and Marketing Team "

One of the best lead management tool in the market to boost your sales team productivity and improve the sales. We can capture the leads from online and offline sources onto one platfrom. Distribution of the leads between our teams based on requirements location or other criteria.

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"Great for Both Marketing Automation and Email Marketing"

It is one of the most versatile marketing automation and email marketing platforms around. We use it to create engaging marketing campaigns. Automating multiple marketing tasks is easy with Mautic. It also helps us in the creation of newsletters and the optimization of several other marketing processes. It is useful

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"A Satisfied Product for Business Domain"

Nice experience with the LeadSquared Team for any new developments or concerns. Dedication towards customer satisfaction is their prime motto and I am happy to use their product. I have made their product as Brain for my Business domain. Kudos to Team LSQ.

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"Need for Segmentation Detail in Auto Marketing Products"

very reasonable price with multiple features that really related with the business flow to operate the auto marketin

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"Learn and run Mindmatrix"

Great service. Great product. The product is complex so it takes time to learn. Also, I wish it was easier to customize the material.

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"A good product for a small sales company"

It was a good experience, it has good tools and chat support, but, we don't create a quote by hours, instead, we use manhours, so, for that motive, we do not continue with Freshsales

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