Multichannel Marketing Hubs (MMH)Reviews and Ratings
What are Multichannel Marketing Hubs (MMH)?
Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push.
Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Netcore Cloud is a globally operated Software as a Service (SaaS) entity providing a comprehensive suite of Marketing Technology (MarTech) solutions. The primary objectives include assisting product and growth marketing professionals in developing and providing artificial intelligence (AI)-enhanced customer experiences at every phase of a client's journey. With a robust portfolio spanning two and a half decades, Netcore Cloud supports numerous clients across diverse geographical locales. The operations encompass extensive monthly email and push notification delivery along with annual management of a large volume of user events. The solutions offered by Netcore Cloud are essential tools for businesses aiming to enhance their customer acquisition, engagement, and retention efforts.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Iterable is an AI-powered customer communication platform built for moments-based marketing. The platform uses real-time behavioral data and automation to support personalized customer experiences.
Iterable includes features for data activation, message orchestration, and personalization. Smart Ingest enables teams to connect cloud data warehouses without engineering support, and Iterable’s AI Suite offers tools for content optimization and predictive personalization.
Iterable helps marketing teams build coordinated, data-driven communication strategies by delivering cross-channel experiences across email, SMS, mobile push notifications, in-app messaging, and web.
Insider is a platform that facilitates individualized, cross-channel experiences. Its core principle lies in enabling enterprise marketers to interconnect customers' data across different channels and systems. By using an AI intent engine, Insider can predict future consumer behavior, thereby individualizing customer experiences. The company's platform is utilized to deliver experiences across various channels such as Web, App, Web Push, Email, SMS, and Messaging Apps. Insider extends services to a wide range of global businesses, covering various sectors like retail, automotive, and travel, among others. The goal of serving through Insider is to deliver AI-backed personalized experiences that live up to customer expectations.
CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.
Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.
Optimove is a customer-centric marketing platform designed to help marketers drive measurable growth by enabling the creation, execution, and optimization of marketing strategies that prioritize the customer experience over individual campaigns or products. The platform autonomously identifies key opportunities for customer engagement, continuously enhances interactions, and accurately measures the broader impact of all marketing efforts. With Optimove, brands can strengthen customer loyalty, boost retention, and maximize customer lifetime value. The platform unlocks marketing automation, customer data insights, advanced analytics, and journey mapping, providing a holistic approach to customer-driven marketing success.
HCLSoftware is an integral arm of HCLTech and is primarily engaged in the development, marketing, sale, and support of software solutions. The company's main sector focus includes AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. As a provider of cloud-native solutions for enterprise software, HCLSoftware is responsible for powering an extensive number of applications at numerous organizations globally. The fundamental mission of HCLSoftware revolves around ensuring customer success through continuous product innovation.
Pega provides a low-code platform that empowers the world’s leading enterprises to Build for Change. Clients use Pega's AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, Pega has built their scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow.
Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes Customer Engagement, Multichannel Marketing and Digital Experience Analytics. DemandTec by Acoustic adds Unified Price, Promotion and Markdown Optimization, as well as vendor collaboration software to our offering portfolio.
With more than twenty years of industry expertise and leveraging cloud-native technology, Acoustic is trusted by businesses worldwide to enhance their marketing efforts, drive 1-to-1 interactions and improve customer experiences.
WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.
WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.
WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.
SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.
SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.
Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more.
The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.
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Features of Multichannel Marketing Hubs
Updated September 2025
Mandatory Features:
Consent and preference management: Provides native or integrated tools for managing customer preferences, opt-ins, permissions and compliance audits. This feature ensures adherence to global corporate policies or regional regulations while fostering customer trust.
Application management: Delivers tools for user and permission management, regulatory compliance (e.g., Service Organization Control [SOC] 2), and governance. This feature includes critical functions, such as global frequency capping and messaging policy enforcement, that ensure secure and scalable operations.
Campaign and journey management: Provides user-friendly tools for campaign and journey design, testing, versioning and reporting. This feature orchestrates workflows to help marketers manage the life cycle of campaigns and journeys, from planning to archiving.
Analytics and reporting: Offers capabilities such as segmentation, predictive modeling and customer journey analytics. These tools enhance targeting, personalization and overall program optimization. MMHs bundle features for reports and dashboards to help users understand and communicate campaign, channel and journey performance.
Data integration and management: Enables users to integrate customer data or other data objects (audiences, product catalogs, etc.). Specific functions may include APIs and packaged integrations, profile management, data transformation, advanced data (aka zero-copy) access to cloud data warehouses, and support for entities, such as product catalogs, that enable seamless data activation and personalized offers.
Multichannel execution and measurement: Enables deployment and measurement of personalized messages across digital channels, such as email, mobile messaging and advertising. This feature includes integrated tools for performance tracking and reporting to optimize engagement.
Peer Lessons Learned for Multichannel Marketing Hubs
Published June 2025
These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”