CleverTap Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.

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Multichannel Marketing Hubs

CleverTap

Digital Tech Platform Owner

CleverTap is a powerful customer engagement and personalization platform that combines real-time analytics, segmentation and omnichannel activation. It is particularly effective on mobile-first and digital-led customer journeys, enabling teams to drive retention and engagement. 

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

Gov't/PS/ED <5,000 Employees

1B - 3B USD

3B - 10B USD

10B - 30B USD

Gov't/PS/ED 5,000 - 50,000 Employees

Crm/martech

CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025

Communications Associate

Clevertap platform has been very helpful in curating an overall communication pipeline and a personalized experience for our user base. New features like prediction models and Intellinode have been very helpful in executing insightful experiments and devising strategies.

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CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime.  It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB‚Ñ¢ ‚Äì the world‚Äôs first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John‚Äôs, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S√£o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:

LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap


Reviews

Ratings Overview

Overall experience with

Favorable Review

Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges

Critical Review

Positive Interface and Features, However Negatif CX Support Replacement Issues

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