Advanced Analytics Service Providers for Marketing Reviews and Ratings
What are Advanced Analytics Service Providers for Marketing?
Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.
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Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable intelligence, aiding businesses in establishing fruitful connections and engaging interactions with their audiences. Nielsen has a worldwide presence, conducting operations across over 55 countries.
Supermetrics is a company that concentrates on enabling marketers and analysts to transfer data from numerous marketing and ad platforms such as Facebook, Google, and HubSpot to their preferred analytics, reporting and data warehouse platforms. A significant proportion of global ad expenditure is reported using the solutions provided by Supermetrics.
Avora is an augmented analytics company that leverages artificial intelligence (AI) to simplify data analysis. The firm's technology renders intricate data analysis straightforward, akin to conducting a web search, enabling users with no technical background to run and disseminate reports independently. A key focus is to break down the barriers set by traditional analytics, shaving off 50-80% of time spent on data preparation and discovery, and reducing insight generation time to minutes as opposed to days. Avora's Machine Learning technology enhances business insight accuracy and performance. With its primary base in London and satellite offices in both New York and Romania, Avora offers its analytical services to a diverse array of industries and markets.
FICO, an analytics software company based in Bozeman, Montana, USA, operates in over 80 countries. The company's focus is to assist businesses in making better decisions that contribute to growth, profitability, and customer satisfaction, using Big Data and mathematical algorithms to predict consumer behavior. FICO offers software and tools that are widely used in various industries for risk management, fraud detection, customer relationship enhancement, operational optimization, and compliance with stringent governmental regulations. Its flagship product, the FICO Score, is a standard measure of consumer credit risk in America. Embracing open-source standards and cloud computing, FICO's solutions aim for flexibility, swift deployment, and cost reduction. Founded in 1956, FICO is an innovator of analytical solutions like credit scoring and other pivotal decision-management technologies such as predictive analytics, business rules management, and optimization.
Mu Sigma is a Big Data analytics and decision-science company. This company has a central focus on helping international businesses improve their analytical and decision-making skills. A network of 3500 decision scientists globally, Mu Sigma combines individuals, processes, and platforms to boost productivity and provide effective solutions. The company's goal is to develop a new approach to decision-making, tailored to modern businesses' fast-paced transformations. They strive to achieve this through their 'Art of Problem Solving', a solution that strategically blends art and science on a large scale. Mu Sigma functions as a blend of a design studio, research lab, and data factory, integrating these diverse elements into a unified whole.
Similarweb is an enterprise focusing on providing digital data to businesses. The main purpose is to form a comprehensive and precise digital data that can potentially be a decisive factor in the growth and profitability of companies. Similarweb operates a platform which offers a holistic perspective of digital activities covering potential customers and opponents. It provides insights to its customer base which consists of globally recognized brands. These insights offer a digital advantage to the clients aiding them to outperform their rivals and establish their presence in their respective markets.
Analytic Partners specializes in commercial analytics. The core product, GPS-Enterprise, enables more precise planning and optimization, going beyond marketing to facilitate a comprehensive understanding of the business environment. Using data as a cornerstone, Analytic Partners facilitates meaningful interactions to optimize commercial efficiency. Founded in 2000, this Miami-based company operates on an international level with offices globally.
Aritic is a comprehensive automation platform composed of various applications including marketing automation, communication automation, sales pipeline CRM, service desk and business automation stack. Designed for B2B businesses, these multiple applications aim to streamline operations and foster efficiency. Aritic is a product offered by its parent company, DataAegis Software Pvt. Ltd., which serves businesses worldwide.
Avanade focuses on delivering digital, cloud, and advisory services within the Microsoft ecosystem. It also offers industry-specific solutions and design-led experiences. Its team of 59,000 professionals spread across 26 countries, helps businesses navigate their most complex problems with the aid of Microsoft certifications and competencies. Avanade was established in 2000 by Accenture LLP and Microsoft Corporation.
LTIMindtree is a multinational corporation specializing in technology consulting and digital solutions. The firm assists enterprises in various sectors to reimagine their business strategies, hasten innovative initiatives, and boost their growth by leveraging digital technologies. Having served over 700 clients, LTIMindtree holds significant expertise in domain and technology areas that propels superior competitive differentiation, customer experiences, and business outcomes in an increasingly digital world. The company, belonging to the Larsen & Toubro Group, thrives on the collaborations of approximately 90,000 skilled professionals across more than 30 countries. LTIMindtree has capitalized on the respective strengths of former entities Larsen and Toubro Infotech and Mindtree to solve complex business challenges and deliver transformation at scale.
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments.
Deloitte is a multinational entity that incorporates several independent firms on a global scale, each one serving their clients' growth and success areas. The main aim is to provide sound and professional guidance resulting in their clients emerging as the frontrunners of their respective domains. The parent entity, Deloitte Touche Tohmatsu Limited, is the overseer of this vast network of member firms spread worldwide, though each firm retains its legal autonomy. The diversity of the talent housed in Deloitte is channelized to deliver optimal solutions tailored to their clients' specific needs. The onus is put on businesses and individuals to seek professional advice before making decisions affecting their financials. Deloitte's offerings are general and do not serve as professional advice targeted for unique cases. Their ultimate goal is to utilize the wealth of knowledge at disposal for the betterment of their clients and the collective society, resulting in a robust organization.
PERCENT Technology is a data science generic platforms and data intelligence applications provider headquartered in Beijing. PERCENT Technology integrates domain knowledge to create two main categories of products: data science generic platforms and data intelligence applications. PERCENT Technology provides end-to-end scenario-based solutions for governments and enterprises, helping clients achieve intelligent transformation in multiple fields such as digital city, emergency response, Public Company security, statistics, ecological environment, retail & FMCG, media and newspapers.
Innovative Routines International (IRI), Inc., founded 1978, is a US ISV specializing in big data manipulation and data-centric security. In addition to multiple standalone products, IRI provides a comprehensive data management platform called Voracity for:
Data Discovery - data classification, profiling, search and reporting
Data Integration - fast ETL, pivoting, slowly changing dimensions, Data Vault tools
Data Migration - for data types, file formats and databases, plus real-time replication
Data Governance - data masking, data quality, and test data, plus MDM, RBAC, etc.
Analytics - embedded reports plus data wrangling for BI, AI, etc.
Aforementioned component products are IRI:
CoSort - legacy sort replacement and ETL tool acceleration
Fast Extract - parallel DB unloads
NextForm - data/DB migration
Ripcurrent - real-time replication and incremental masking
FieldShield - structured data masking
DarkShield - semi/unstructured data masking
RowGen - synthetic test data & subsetting
LatentView Analytics Ltd. is a digital analytics company. It assists organizations in blending digital and traditional data to achieve a competitive edge. The assistance provided gives a 360-degree understanding of digital customers, allowing businesses to predict new revenue sources, foresee trends in products, enhance customer retention rates, and optimize investment decisions. The company specializes in various areas such as Predictive Modeling, Marketing Analytics, Big Data Analytics, Advanced Analytics, Web Analytics, Data Science, Data Engineering, Artificial Intelligence, and Machine Learning Applications. LatentView Analytics Ltd. fosters a working environment based on transparency and accountability, enabling all employees to understand their roles and have access to every leadership tier. The company's long-term objective is to enable businesses to excel in the digital realm by effectively utilizing data and analytics.
Ipsos MMA provides unified marketing and commercial measurement and optimization services. The main focus of the company is to deliver consistent and incremetal value growth for clients' revenue and operating profits. The company achieves this through a combination of data management platforms, software and consulting.
Merkle operates as a data-driven Customer Experience Management (CXM) entity, majoring in providing unique, personalized experiences for customers across multiple devices and platforms. For over three decades, Merkle has served both established nonprofit organizations and Fortune 1000 companies, capitalizing on their customer portfolio value. The company's proficiency in consumer insight understanding comes from its roots in data, technology, and analytics, which inform its hyper-personalized marketing strategies. Its integrated strength in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology contribute to improved marketing outcomes and competitive edge. Having a workforce of 12,000, Merkle's head office is situated in Columbia, Maryland, with over 50 more offices across the Americas, EMEA, and APAC. It operates as a company under Dentsu.
Adriel is a widely used Ad Operations platform. The key objective is to assist businesses in making efficient decisions promptly without the requirement for data collection, processing and management to be done manually. It has aided multiple enterprises in automating data aggregation, minimizing risks related to marketing campaigns and obtaining useful insights. Adriel offers user-friendly dashboards created to assist marketers in identifying profitable campaigns, channels, and ad creatives. The utility of the platform lies in its ability to aid users in making the best possible decisions based on standardized cross-channel data, visual storytelling, and real-time performance alerts. It has proven useful to businesses in the advancement of their digital marketing efforts.
Capgemini centers on assisting businesses through their transformation and management process by effectively utilizing technological resources. With an expansive team comprising of 350,000 members, the company has a wide reach that extends to over 50 countries worldwide. Given a strong heritage spanning 55 years and deep-seated industry expertise, Capgemini handles varied business needs. These range from strategy and design to operations. The evolving world of technology, including aspects such as cloud, data, AI, connectivity, software, digital engineering, and platforms, is continuously fueling its operations.
Couch & Associates is a global entity that addresses complex digital challenges with a unique blend of design expertise, innovative strategies, and advanced software development. The company offers strategic advisory services, marketing technology expertise, and software development to help clients optimize operations, promote growth, and sustain competitiveness in a digital setting. Couch & Associates has offices in Canada, the U.S., and the U.K and has successfully completed numerous engagements for various top-tier companies. In addition, Couch & Associates collaborates with various technology vendors in sales and marketing.