The Trade Desk's demand-side platform enables programmatic segment-based advertising by aggregating data from multiple sources to create detailed audience segments, then using real-time bidding algorithms to automatically purchase ad inventory when users matching those segments become available across various exchanges and platforms. The platform leverages Unified ID 2.0 for cross-device tracking, allowing consistent targeting as users move between phones, tablets, and desktops, while machine learning continuously optimizes campaigns by analyzing segment performance and adjusting bidding strategies to focus budget on the highest-converting audiences. This approach enables advertisers to reach precise audience segments at scale while The Trade Desk handles the complex technical infrastructure of real-time bidding, data integration, and cross-platform execution.
Basis is a demand side platform with ad management tools for search, social, and site direct via a single interface. Basis DSP provides inventory, audiences, and data sets — plus the ability to plan, buy, and manage campaigns. Its buying methods cover all channels and devices, utilizing all major creative types and formats. Basis provides a single system of record, team collaboration, and data-driven insights delivered through a media services team or a SaaS model.
As part of Mediaocean, Prisma is a software designed to manage and streamline the workflow for advertising agencies and marketers. The software offers solutions for media planning, buying, analytics, and financial management across traditional and digital channels. Prisma enables users to automate routine tasks involved in the advertising process, such as campaign setup, billing, and reconciliation. It provides tools for data integration, reporting, and compliance, helping organizations track media spend and performance more efficiently. By centralizing these functions, the software aims to address business challenges related to the complexity and fragmentation of ad operations, supporting improved consistency and transparency in media management.
Google Campaign Manager 360 is a software designed for managing digital advertising campaigns across multiple channels. It enables users to plan, execute, and measure campaigns by providing features such as ad trafficking, reporting, and attribution analysis. The software supports creative management and offers tools for scheduling and delivery of ads. Campaign performance can be tracked through comprehensive analytics and detailed insights into impression, click, and conversion data. Integration with other advertising and analytics platforms is available to aid in data consolidation and workflow efficiency. By automating and centralizing campaign operations, the software aims to streamline processes related to ad delivery and measurement for organizations managing online advertising activities.
Adform FLOW is a software designed for digital advertising management and optimization. The software offers integrated tools for campaign planning, execution, and reporting across multiple channels including display, video, and mobile. Adform FLOW enables users to manage programmatic media buying, automate processes, and leverage data analytics to improve targeting and performance measurement. The software addresses business requirements for transparency, workflow efficiency, and data-driven decision-making in advertising operations. It provides features such as audience segmentation, real-time reporting, and customizable dashboards to facilitate collaboration among teams and support compliance with privacy regulations. Adform FLOW aims to streamline complex advertising tasks and help organizations optimize their digital marketing investments.
Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.
Adobe Advertising is a software that enables businesses to manage, optimize, and automate their digital advertising campaigns across multiple channels such as search, display, social, and video. The software provides tools for campaign planning, audience targeting, real-time bidding, and performance analytics. It supports programmatic advertising and offers data-driven insights to help organizations improve the efficiency and effectiveness of their media investments. Adobe Advertising integrates with other Adobe Experience Cloud applications to facilitate unified workflows and data sharing, allowing users to coordinate advertising strategies with broader marketing efforts. The software assists businesses in addressing the challenge of delivering relevant ads to target audiences while managing complex media buying processes at scale.
Quantcast Platform is a software designed for audience insights, advertising planning, and campaign management. The software enables users to analyze real-time data from digital properties, identifying audience segments and behavioral trends. It offers automated buying of advertising inventory and provides measurement solutions for brand and performance campaigns. Quantcast Platform supports the optimization of advertising strategy through its predictive modeling capabilities and facilitates the management of multiple campaigns across display and video formats. The software addresses business challenges related to reaching specific audiences, measuring campaign effectiveness, and improving advertising efficiency by delivering actionable insights and tools for data-driven marketing decisions.
Innovid is a software that provides solutions for video advertising management and measurement across digital channels. The software enables users to create, deliver, and analyze video campaigns, supporting formats such as connected TV, mobile, desktop, and social platforms. Innovid offers features for dynamic creative optimization, ad serving, campaign management, and audience segmentation, allowing organizations to streamline the workflow of video ad deployment and measurement. The software addresses the business challenge of managing and measuring video ad performance at scale, providing actionable data and insights to inform marketing strategies and improve return on investment for digital video advertising initiatives.
Nexxen Studio is a software designed to facilitate the creation, management, and optimization of digital advertising content across various platforms. The software offers tools for building interactive and dynamic ad experiences, enabling users to customize creative assets and deploy targeted campaigns. It supports video and display ad formats, providing functionalities for asset management, creative versioning, and collaboration within teams. Nexxen Studio addresses challenges related to efficiency in the ad development process by enabling streamlined workflows and offering insights for campaign performance improvement. The software aims to enhance the consistency and relevance of advertising materials, catering to the needs of brands and agencies managing campaigns at scale.
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on a large commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.
Skai is an omnichannel platform used by performance marketers to unlock insights, streamline execution and measure holistically across walled garden media. It uniquely connects data and media for informed decisions, high efficiencies and optimal returns. Within the platform Skai has solutions for retail media, paid search, paid social and app marketing teams. The company is headquartered out of Tel Aviv with 9 international locations and works with leading brands and agencies across many verticals including consumer goods, retail, travel, finance, automotive and entertainment.
AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and a commitment to customer support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place.
Yahoo Advertising is a software that provides solutions for digital advertising management across multiple channels. The software enables businesses to plan, execute, and optimize advertising campaigns on display, video, search, and native formats. It offers tools for audience targeting, performance measurement, and campaign analytics, allowing organizations to reach specified demographics and assess the effectiveness of advertising strategies. Yahoo Advertising addresses the business need for efficient ad spend management and cross-channel visibility, supporting both direct and programmatic ad buying while integrating with various third-party platforms to streamline campaign workflows and reporting.
Display & Video 360 is a software that enables planning, executing, and measuring cross-channel advertising campaigns from a single platform. It offers tools for creative management, audience segmentation, data-driven targeting, and real-time reporting. The software integrates programmatic access to digital inventory across display, video, TV, audio, and other digital channels. It provides automation and controls for media buying and helps organizations consolidate workflows to streamline campaign management. The software facilitates collaboration among marketing teams and supports precise budget management and optimization. It addresses the business need for effective digital ad placement, transparency, and performance measurement across multiple advertising environments.
Amazon DSP is a software that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon’s websites and apps. The software provides targeting capabilities using audience segments and contextual signals to help reach relevant consumers across devices. It includes features for campaign management, reporting, and optimization, allowing users to control budgets and placements and to measure campaign performance. Amazon DSP addresses business needs related to increasing brand visibility, driving conversions, and managing cross-channel digital advertising strategies through comprehensive access to inventory and data insights.
Beeswax BaaS Platform is a software that enables organizations to manage and execute programmatic advertising campaigns. The platform provides tools for custom bidding algorithms, audience segmentation, and advanced reporting, allowing users to optimize ad delivery and performance across multiple channels. It addresses the business problem of enhancing control and transparency in the digital advertising process by offering options for data integration, workflow automation, and campaign management. The software supports real-time analytics and flexible API access, assisting organizations in achieving specific advertising objectives through a modular and scalable infrastructure.
Advertiser Edge (Legacy) is a software developed to facilitate digital advertising campaign management by providing tools for planning, execution, and optimization. It enables users to manage display, video, and mobile ad placements, offering features such as audience targeting, performance tracking, and reporting. The software assists businesses in consolidating campaign workflows through automation, budget allocation, and analytical insights. By integrating various advertising channels and data sources, Advertiser Edge (Legacy) addresses the need for streamlined processes and actionable intelligence in digital marketing operations, supporting informed decision-making and efficiency for advertisers looking to maximize campaign effectiveness.
