Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
"Maximizing Return on Investment with Efficient Ad Tools"
Really helpful for both Facebook as well as Instagram ads and the ROI for us is the best across different platforms and across industries. Review time is also just 24 hours and audience insights tab helps in more or less accurate e-CPL plannings
"Unveiling the Ease of Logging and Approving Timesheets"
For logging and approving timesheets, it is very easy and self-explanatory.
"Breaking Down the Overall Software Experience with BASIS"
Exceptional customer service - from the first time we sat down personally with some of the key players in our onboarding - to the start of our journey with BASIS, to the setup of our account, key user access and training, to the subsequent API set up with one of our third-party players, the Basis team was really exceptional in guiding and supporting our efforts. They gave us support, they answered our questions, and their team always provided 110% whenever we needed it.
"Exploring Trade Desk: Powerful Platform and Collaborative Team"
My experience working with Trade Desk has been incredibly positive. The platform itself is advanced and highly reliable. The team that our agency works with is knowledgeable, responsive, and genuinely invested in our success.
"Structured Tagging Boosts Campaign Efficiency and Performance Tracking"
It provides sophisticated tools to oversee and monitor digital advertising campaigns across multiple channels. Integration with other Google services improves data flow and helps in simplifying the reporting process. There is a catch though as the range of features can be exhausting and can complicate campaign setup.
"Experience Increased Flexibility in Creating Ad Campaigns"
This platform has really been a helpful tool for managing our teams ads. It's user-friendly and makes the journey pleasant.
"Making the Most of Amazon Ads: Targeting and Conversion Benefits"
This is truly exceptional as the focus is on Targeting capabilities, Shopping intent, Context, and Diverse Ad formats
"USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS"
Quantcasts' customer service sets the bar for all other platforms we have used for a DSP. Its media metrics, in depth reporting, and account service teams sets the bar for all the vendors we have and will work with in the future.
"Maximizing Campaign Performance with Adobe Advertising: A Close Inspection"
Adobe Advertising offers a highly customisable and data-driven platform that integrates seamlessly with other Adobe tools. Its robust analytics and AI-Powered features make campaign optimization efficient, but the platform's complexity requires a learning curve.
"Navigating Through Amobee: A User's Perspective on Usability"
My experience with Amobee was great; the platform is user-friendly, and the analytics tools offered valuable insights. The support team was also responsive and helpful whenever I had questions.
"Advanced Personalization Through Flashtaking's Rich Media Integration by saving time"
It really helped us from assembling a lengthy report into one umbrella and saved a lot of time. Also, the rich media integration is really helpful. With flashtaking, I have saved cost by creating separate ads for separate audiences, and flashtaking API does it all with personalization.
"One of the most reliable dynamic retargeting platform."
Our company achieved highest return with using Criterio. We started to use Criterio after google display. I can say it has much more features than google. It has more detailed reporting that allowed us to modify our campaigns and product feed. It is very simple to create dynamic display advertisements that our business department adapted quickly.
"Great Platform: Great Results"
My overall experience using Skai has been amazing. We have been using it for a year now and it is a great place to streamline metrics into one platform for all retailers. Our rep has been extremely helpful and customer service is great - and our clients love it.
"Decoding the Power of Audience Segmentation and Retargeting in Digital Marketing"
Best Marketing tool for Digital Marketers, Ease to use and set up ads through all platforms
"The market leader for buyers who know what they're doing"
A great product service offering brought together by a fantastic customer solution oriented team. The agency team in particular has course-corrected for some historical weakness in understanding the complex multi-market and distributed geography that scale buyers require
"Yahoo was a great partner that gave us great performance"
The Yahoo team was amazing and had great products available for us
"DV360 Friendly Friendly User Interface and Campaign Performance Measurements"
DV360 is a well structured DSP with fast loading times and an easy to navigate user interface. Its LI and IO setup is very intuitive, their customer support is fast and delivers key pieces of insights, and their troubleshooter provides further insights into possible improvements
"Game Changing Solution for Programmatic Campaigns!"
InMobi is our first choice to deliver a successful programmatic campaigns for our clients. They are certainly an expert in the programmatic buying & selling of digital impressions ecosystem. It is an apt tool for all sorts of objectives, be it sales driven campaigns to driving engagements.
"Everything you need"
The platform is reliable and easy to navigate. The APIs and access to data are unmatched. And, the support team really knows their product and the industry.
"Must have DSP if you want to run outside of walled garden"
We have used a couple of DSPs, and Adform is one of the top DSP we have been using due to the consistency in driving campaign performance and ease of use. My team of programmatic traders are well-verse in the UI,and ease of setup.