Ad Tech Platforms Reviews and Ratings

What is Ad Tech Platforms?

Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.

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Meta is a technology company that creates platforms to help individuals connect and expand businesses. It revolutionized human connection when it launched Facebook in 2004, with applications such as Messenger, Instagram and WhatsApp further enabling global reach. Currently, Meta is focusing on transcending the traditional 2D screens to create more immersive experiences through technologies such as augmented and virtual reality, aiming to establish the next phase in social technology. The main objective is to give individuals the power to create communities and make the world feel more interconnected. It prompts for a safe and respectful online environment which promotes constructive conversations.

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Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.

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Mediaocean is a software firm concentrating on the advertising industry. The platform is aimed at facilitating the global management and coordination of the entire advertising process, spanning from planning and purchasing to analytics, optimization, invoicing, and payments. The ecosystem developed by Mediaocean addresses all advertising channels and integrates elements such as media providers, data providers, ad servers, and third-party technologies, thus enabling firms to construct high-performing business and operations solutions. By amalgamating various solutions into a single core, Mediaocean aids firms in creating a shared framework, defining standards, unifying data across different channels, and identifying opportunities that can foster continuous success. Mediaocean also provides primary ad serving, dynamic creative optimization, campaign activation, and ad verification for the open web, mobile, social, CTV, audio, and DOOH through its creative ad tech platform, Flashtalking.

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The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.

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Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

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Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.

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Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

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Quantcast specializes in measurable advertising outcomes, leveraging an AI-powered DSP that anticipates audiences likely to purchase and refines campaigns for scalability. The business focus lies in optimizing campaign performance for agencies, brands, and publishers. Established in 2006, Quantcast has been adapting to global trends and exceeding usual industry results. The primary business problem it addresses is launching smart campaigns that can be smoothly measured and adjusted at every phase across the purchasing journey. By incorporating Quantcast's services, the opportunity to engage a broad range of relevant consumers and unlock significant business results is achievable.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Innovid is the independent ad tech platform empowering marketers to create, deliver, measure, and optimize ad-supported experiences. In 2025, Innovid and Flashtalking merged to create transparent, scalable solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

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Nexxen is the flexible advertising platform that connects data to deliver desired outcomes.

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Criteo is a globally recognized commerce media company. The main functionality of the firm is to aid marketers and media owners to arrive at enhanced commerce results. Criteo's top-tier Commerce Media Platform successfully links numerous marketers and media owners, thereby assisting in achieving improved consumer experiences, right from product exploration to purchase. The company sustains an open internet by advancing trusted and influential advertising, which fosters discovery, innovation, and choice.

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Skai operates as a global entity with a primary focus on assisting brands and agencies in managing extensive, omnichannel digital campaigns across various media domains. Originally formed from the unification of Kenshoo and Signals Analytics, Skai places emphasis on continual innovation. The company provides a marketing platform featuring retail media, paid search, paid social, and app marketing solutions. The mission of Skai is to equip marketers with actionable insights, trustworthy data, and measurable impact over significant media, while simultaneously addressing the major challenges in the industry. The company, rooted in principles of innovation, integrity, passion, and humility, comprises a dedicated professional team.

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RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with multi-touch advertising and sales outreach.

Powered by advanced AI technology, RollWorks is built on a proprietary foundation of more than 25 million company profiles and 92 million contacts to expand marketers’ views into high-fit accounts, and drive awareness, and keep buyers engaged at the right moments with precision advertising.

RollWorks is headquartered in San Francisco and is a division of NextRoll, Inc.

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Yahoo is a global company that endeavors to assist numerous individuals worldwide in realizing their online aspirations through various notable offerings. It also provides comprehensive multichannel solutions, complemented by robust data analytics, to advertisers, enabling them to effectively engage with audiences and achieve desired outcomes.

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Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

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Beeswax is a tech firm in the advertising industry providing a unique Bidder-as-a-Service platform. The platform is designed to grant media buyers comprehensive control and ownership over media buying activities. It underwent an acquisition in 2021 by FreeWheel, a subsidiary of Comcast Corporation.

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Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.

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