Overview
Product Information on Advertiser Edge (Legacy)
What is Advertiser Edge (Legacy)?
Advertiser Edge (Legacy) Pricing
Overall experience with Advertiser Edge (Legacy)
“Must have DSP if you want to run outside of walled garden”
“Decent 3rd party ad server”
About Company
Company Description
Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.
Company Details
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Reviewer Insights for: Advertiser Edge (Legacy)
Performance of Advertiser Edge (Legacy) Across Market Features
Advertiser Edge (Legacy) Likes & Dislikes
- Able to set campaign objective limit and stick to that. - Great customer services - Plug into multiple exchanges. - And their minimum spend per month is low compared to other DSPs.
Allows for integration with Prisma and also has a full suite of other products such as DCO.
I really appreciate the fact that Adform is an integrated platform, offering adserving, dsp, dmp and attribution, plus many other services. We wanted to simplify our technology ecosystem and Adform helped in that and also in streamlining our operation's workflow. Also we were concerned in using technologies where we couldn't control our data (being the incumbent Telco in Italy if we use blackbox retargeters we risk to benefit our competitors): Adform provided us with an ecosystem where all our 1st party data never leave the control zone. We also appreciated the flexibility of Adform's technology and their teams, because we really customized their DMP in order to make a deep integration with our backend systems.
- Lack of available data to use.
I've found that pulling reports has been easier with other platforms I've used
The platform is really advanced and sometime is difficult to know all the possible features available and get our internal team trained fast in using it. Would be good to have more user friendly approach also for less tech people.
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Peer Discussions
Advertiser Edge (Legacy) Reviews and Ratings
- Co-founder<50M USDMediaReview Source
Must have DSP if you want to run outside of walled garden
We have used a couple of DSPs, and Adform is one of the top DSP we have been using due to the consistency in driving campaign performance and ease of use. My team of programmatic traders are well-verse in the UI,and ease of setup. - Media Planner10B+ USDMediaReview Source
Decent 3rd party ad server
Enjoy that everything is integrated but pulling reports isn't as easy as other platforms. Also, I've found that customer service is sometimes lacking. - Head of New Digital Services & Online Ad10B+ USDTelecommunicationReview Source
Full stack provider for all our digital advertising needs
Have been using Adform since 4 years now, increasing the number of platforms used from just the adserver, to the DSP and the DMP. That gives the idea of how much we've been pleased by Adform as a vendor and the strong relationship established in these years. We've found in Adform the right partner also to increase our in-house capabilities, now we partially manage internally the advertising campaigns, and the Adform's team has also helped a lot on the training and skilling of our people. - Global Paid Media Leader<50M USDIT ServicesReview Source
Excellent support in defining the global blueprint for rollout, and hands on rollout mgmt
Overall design, project management of rollout, onboarding and support has been excellent. Very lean forward in moving into new markets, but don't always think of business basics as they pursue their own product excellence. - Head of International Media Management10B+ USDTelecommunicationReview Source
Data ownership by advertiser guaranteed, implementation easy, performance good
The cultural fit between our organisation and the vendor is very good: how we think and work. We have access to vendor top management (owners/founders) to discuss and influence future developments. Initial service challenges have been overcome by focusing on local service solutions (hub model, interaction between our local businesses and local vendor reporesentatives).