Gartner defines contact center as a service (CCaaS) as solutions offering SaaS-based applications that enable customer service departments to manage multichannel customer interactions holistically from both a customer-experience and employee-experience perspective.
CCaaS is a key technology platform used to support the customer service experience, whether it be self-service or assisted by customer service representatives. All organizations need to offer customer assistance. The preference is for remote support via voice and digital channels over physical presence in offices and stores, though it is common for organizations to offer multiple options.
The ambition is for customers to self-serve assistance, through web portals or chatbots. But it is also recognized that complex issues still need the support of employees. CCaaS technology is instrumental in orchestrating both self- and assisted-service engagement with customers. The technology can also manage the quality of engagement between the customer and the customer service representative, recognizing that premium customer experiences are achieved through premium employee experiences.
Genesys Cloud CX is a software that provides a platform for contact center operations and customer experience management. It offers features including omnichannel routing for voice, chat, email, and social interactions, workforce engagement tools, analytics, and automation capabilities. The software enables organizations to manage customer interactions across multiple channels within a single interface and supports integration with enterprise applications. Genesys Cloud CX addresses business needs such as streamlining customer support processes, enhancing agent productivity, and providing real-time visibility into customer engagement metrics. It is designed to help organizations optimize communication workflows and manage high volumes of customer interactions efficiently.
Talkdesk is a software focused on cloud-based contact center operations, enabling businesses to manage and optimize customer interactions across various channels including voice, chat, email, and SMS. The software offers features such as automated workflows, interactive voice response, real-time analytics, and integration capabilities with customer relationship management and workforce management systems. It supports agents in efficiently handling customer inquiries, improving resolution times, and providing consistent communication. Talkdesk software addresses business needs related to customer service operations, scalability, and flexibility, allowing organizations to adapt to evolving communication preferences and operational requirements.
Amazon Connect is a cloud-based contact center software designed to facilitate customer engagement through voice and chat channels. The software enables businesses to configure contact flows, manage customer interactions, and integrate with other systems using APIs and built-in integrations. It offers features such as real-time and historical reporting, interactive voice response, automatic call distribution, and agent management tools. Amazon Connect addresses challenges related to scalability, flexibility, and cost management by allowing organizations to set up and modify their contact centers according to operational needs without on-premises infrastructure. The software is utilized to streamline customer service processes, improve efficiency, and centralize support operations.
CXone is a cloud-based, AI-powered software that offers a suite of contact center solutions designed to support omnichannel interactions, workforce engagement, and analytics. The software provides features such as automatic call distribution, interactive voice response, digital channel management, and real-time reporting. CXone enables organizations to manage customer communications across multiple channels including voice, chat, email, and social media. It supports agent performance tracking and quality management, aiming to optimize customer experience and operational efficiency in customer service environments. Organizations use CXone as a unified platform to address customer inquiries, streamline workflows, and monitor service metrics.
Vonage Contact Center is a software designed to facilitate cloud-based customer communications for businesses by integrating with customer relationship management platforms. The software provides functionalities such as omnichannel routing, real-time analytics, call recording, and automated workflows to enhance the management of customer interactions. It is built to support voice, messaging, and digital channels, allowing agents to manage communications from multiple sources within a single interface. Vonage Contact Center addresses the business need for streamlined and efficient customer engagement, offering features that support agent productivity, improve response times, and optimize customer service processes.
Dialpad Support is a cloud-based contact center software designed to facilitate customer support operations by providing tools for managing inbound and outbound calls, messages, and agent interactions in a single interface. The software offers features such as real-time call transcription, automatic note-taking, analytics, and integration with business applications to streamline workflows and improve incident resolution. Dialpad Support enables supervisors to monitor live calls, review performance through dashboards, and assign tasks, while agents can access customer information and interaction histories for efficient query handling. The software addresses the need for remote and distributed contact center teams, aiming to enhance communication and operational transparency.
Webex Contact Center is a cloud-based contact center platform that enables businesses to connect customer experiences across all of the ways customers want to engage - proactive messaging, self-service, and human-assisted engagement. With broad channel support, Webex Contact Center allows customers to communicate in their individual channel of choice - whether that is voice, text, email, social messaging, or more, and ensures that agents have context and intelligence across the entire customer journey.
Content Guru is a global provider of enterprise-grade cloud Customer Experiences (CX) and AI provision. Content Guru’s storm platform supports mission-critical CX for the organizations globally in the public and private sectors. storm is trusted by blue-light services, delivering high reliability, scalability and functionality. Through brain, AI services provide automated and human-assist capabilities to bolster CX performance before, during and after an interaction.
8x8 Contact Center is a cloud-based, AI-powered platform designed to unify and streamline customer support across voice, chat, email, video, SMS, RCS, messaging apps, and social media channels. It empowers organizations with intelligent self-service automation, real-time guidance and analytics, and deep CRM integrations to elevate customer experience (CX) and boost operational efficiency. The solution supports seamless omnichannel engagement, enabling agents to deliver consistent, personalized service from a single interface. With enterprise-grade security and PCI-certified payments, 8x8 Contact Center aids in compliance while helping businesses scale with agility. Its flexibility and advanced insights make it ideal for modernizing legacy systems and optimizing customer support operations.
Sprinklr Service is a customer service software designed to manage and streamline digital customer support across multiple channels including social media, messaging, chat, email, and voice. The software offers features for case management, automated workflows, agent assist tools, and omnichannel routing, enabling organizations to respond to inquiries and resolve issues more efficiently. Sprinklr Service provides unified dashboards for monitoring customer interactions and generating actionable insights, and it integrates with existing CRM and productivity systems. The software aims to improve response times, support consistency, and operational efficiency in managing high volumes of customer requests by centralizing communication and offering automation capabilities.
Zoom Contact Center is an AI-powered Contact Center as a Service (CCaaS) offering built directly on Zoom’s unified communications platform. Zoom’s CX platform features intelligent multi-channel routing, an AI-powered virtual agent, AI Expert Assist, no-code IVR and bot flows, workforce engagement management, reporting and analytics, pre-built integrations to CRM systems, remote control, outbound dialer, and much more. All of the features are available to customers via Zoom’s standard interface, making it familiar for the many users of their video and phone products. Zoom Contact Center delivers fast, efficient, and highly personalized customer experiences, improved agent productivity, and better business results.
Odigo is a software designed to facilitate contact center operations by enabling organizations to manage customer interactions across various channels, including voice, email, chat, and social media. The software provides features for inbound and outbound communication, agent routing, performance analytics, and workflow automation. Odigo aims to optimize agent productivity and help organizations address issues related to customer engagement and operational efficiency. Through integration capabilities, scalability options, and reporting tools, the software supports businesses in responding to customer inquiries and service requests in a timely and organized manner. Odigo can be configured to meet organizational requirements in terms of channel management, compliance, and customer experience improvements.
NXLink is a cloud-native Contact Center as a Service (CCaaS) platform developed by NXAI. It is designed to help enterprises and service providers modernize customer engagement by combining inbound, outbound, AI, automation, and digital channel capabilities in a single solution. On the inbound side, NXLink provides customers with a unified agent console that supports voice, chat, email, SMS, WhatsApp, and other digital channels. Agent group–based routing ensures that interactions are directed to the right teams, allowing organizations to handle inquiries effectively. A conversational IVR capability provides automation at the front end, while customers with more complex requests can be transferred seamlessly to agents with context preserved. NXLink is built on Kubernetes for high availability, scalability, and resilience. This architecture ensures stable performance and allows elastic scaling to meet business demands.
Nextiva powers over a million users and billions of interactions annually with its customer experience platform. From one AI-powered customer experience hub, Nextiva Unified-CXM transforms how businesses engage with their customers with orchestrated customer journeys that help businesses acquire, retain, and grow customers.
RingCentral Contact Center is a software designed to support businesses in managing customer interactions across multiple channels including voice, chat, email, and social media. The software provides agents with real-time information, reporting, analytics, and workflow automation to streamline customer service processes and improve efficiency. It incorporates intelligent routing, workforce optimization, and customizable dashboards to assist organizations in organizing and responding to customer requests. RingCentral Contact Center addresses business challenges related to scalability and integration with other business tools, enabling businesses to handle high volumes of inquiries and support requests while maintaining operational consistency.
Glia is a software that facilitates digital customer service interactions by integrating chat, voice, video, and screen sharing capabilities into a unified platform. This software enables businesses to communicate with their customers in real time across digital channels, reducing friction and eliminating the need for channel switching. Glia is designed to address challenges in customer support operations by streamlining engagement workflows, providing co-browsing tools, and offering automation features that help resolve inquiries efficiently. The software also includes reporting and analytics functionalities to assess interaction quality and improve service delivery over time. Glia supports compliance and integrates with various customer relationship management systems, helping organizations enhance service quality and operational efficiency.
Alvaria Cloud is a software designed to facilitate contact center operations by integrating workforce optimization, customer experience management, and omnichannel communication. The software offers features such as automated interactions, real-time analytics, and configurable workflows to manage both inbound and outbound communications across voice, chat, email, and social channels. It provides tools for scheduling, forecasting, and performance measurement to support workforce management and business process automation. Alvaria Cloud addresses the need for scalable and flexible deployment in contact centers, enabling organizations to improve agent productivity, ensure compliance, and maintain service consistency. The software supports enterprise-grade security and reliability to meet operational requirements.
PureConnect Cloud (Legacy) is a software designed for contact center management, offering features such as multichannel customer interaction handling, including voice, email, chat, and social media. The software enables organizations to manage customer communications, automate workflows, and analyze operational performance. PureConnect Cloud (Legacy) facilitates agent efficiency through unified desktop interfaces and supports integrations with various business applications. It addresses business problems related to complex customer engagement processes and operational scalability by providing centralized control and data-driven insights for contact center operations.
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Features of Contact Center as a Service
Updated October 2025
Mandatory Features:
Prepackaged agent, supervisor and reporting applications, although these environments may be extended using a GUI-based interface or open APIs.
The routing of digital interactions (including email, web chat, SMS, social media, video or other channels).
Workforce engagement management (WEM) that covers some or all of agent staff scheduling and forecasting, call and/or desktop recording and analytics, quality management, agent assistant functionality, knowledge management, and workflow routing of noninteraction work items.
Application and native communication connectivity, providing voice and data access (telco “points of presence”) as well as application hosting on public and/or private data centers to support client access, including in markets where the provider supports connectivity but does not actively market and sell its services.
Peer Lessons Learned for Contact Center as a Service
Published June 2025
These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”