Web Content Management (WCM) Reviews and Ratings
What is WCM (Web Content Management)?
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based.
The functionality of WCM solutions goes beyond the publication of webpages. It also includes:
- Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages.
- A content repository that organizes different content types and their metadata.
- Library services, such as check-in and check-out, versioning and rollback.
- Security and roles, and permissions management.
- Management features such as layout and templates, menus and navigation, and workflows.
- Content and application deployment functions.
- Personalization capabilities.
- The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms.
- Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
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Contentful is a robust digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Progress (Nasdaq: PRGS) is a company that aids businesses in achieving faster innovation cycles, fueling growth and success. It provides top quality products for the development, deployment and management of high-impact applications. The company's services ensure the creation of necessary applications and user experiences, offers flexibility in how and where to deploy and facilitates the safe and secure management of all these processes. This comprehensive solution makes Progress an essential resource for numerous enterprises, software companies and developers, supporting them in meeting their defined objectives.
Sanity Composable Content Cloud serves as a modern content management system. Majorly chosen by industry-leading organisations, it operates by optimizing content experiences and operational efficiency across various sectors such as marketing, support, and e-commerce. The platform is backed by a superior developer experience and is fully composable through APIs, enabling it to synchronize with any data source, enrich content, and connect with all distribution channels. Remarkably, Sanity offers a highly customizable content platform, granting developers the liberty to construct content management interfaces that enhance team efficiency and impact within their organisations.
Kentico is a provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources by delivering multichannel digital experiences using a hybrid headless approach. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster.
Kentico was founded in 2004 and is headquartered in the Czech Republic with offices in the US, UK, Germany, and Australia. Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries.
WP Engine is a global technology company specializing in WordPress technology. The company offers a range of solutions including managed WordPress hosting, eCommerce solutions, and enterprise services. Among these, they provide a WordPress experience platform and a headless WordPress solution designed to power up digital experiences for various entities. With a significant number of employees around the globe, WP Engine maintains offices in several locations including Austin, Texas; Brisbane, Australia; Kraków, Poland; Limerick, Ireland; London, England; Omaha, Nebraska and San Antonio, Texas.
Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.
Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.
At Automattic, our goal is to make the web a better place. With products like WordPress.com, WooCommerce, Jetpack, Tumblr, and WordPress VIP, we help support customers through web hosting, e-commerce, security and backups, enterprise infrastructure, and more.
WordPress VIP is Automattic's solution for enterprise customers. Built on WordPress, WordPress VIP empowers more content creators to build more content for more segments faster and deliver it across all their digital channels. Its built-in content analytics powered by Parse.ly makes working with data easy for marketers, giving them the insights they need to focus their content strategy and prove ROI. And with the platform’s enterprise-grade security and reliability they can be confident that they’re building on a solid, scalable foundation. WordPress VIP makes content marketing more effective so content teams can move with greater agility and drive more growth.
Contentstack provides a composable digital experience platform that combines content management, customer data, personalization, and AI technologies. Organizations use Contentstack to build and deliver digital experiences across websites, mobile apps, and other digital channels. The platform helps businesses manage content operations efficiently, deliver personalized experiences at scale, and adapt quickly to changing market needs.
Brightspot is a company that provides a bespoke content management solution, chiefly engineered to power digital content experiences for various brands. The main problem it addresses is the need for brands to deploy and manage content expediently and efficiently across multiple devices. Brightspot's platform is intuitive and customizable to meet diverse content, display, and workflow stipulations. Additionally, the company provides a broad spectrum of adaptable technology and expert services. This assortment of tools empowers businesses to effectively implement their digital strategies. Equipped with features that promote streamlined workflow, the platform enables users to deliver content to their audience promptly, thereby enhancing their value proposition.
Kontent.ai streamlines content management for organizations with their AI-powered CMS. This platform allows content teams to efficiently plan, create, and manage content across various channels, ensuring quick, secure, and flexible delivery.
Tailored for industries with strict governance and complex content value chains, Kontent.ai provides robust permissions controls and enterprise-grade security to keep content safe and compliant.
Organizations using Kontent.ai experience faster content production, reduced risks associated with compliance and security breaches, and improved operational efficiency.
Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
Storyblok helps your team to tell your story and manage content for every use-case: corporate websites, e-commerce, helpdesks, mobile apps, and screen displays.
Storyblok is a Headless CMS with a Visual Editor for developers, marketers & content editors.
The Problem: Managing digital content with a headless CMS can be a difficult task. Without a visual preview, editors are often lost and need instruction even for simple changes.
The Solution: Storyblok has the user experience of a page builder with a modern headless architecture behind. This gives the developer freedom and the editor a self-explaining intuitive interface.
Agility focuses on value-based information technology solutions. Agility has developed an innovative Headless++ Content Management System (CMS) that emphasizes a personalized approach to information distribution. The platform aims to remedy rudimentary limitations embedded in conventional CMS strategies through an API-First approach and a revolutionary cloud-native architecture. This unique approach makes the content future-proof and scalable, providing a scalable solution for content management and distribution across various channels. Moreover, Agility's platform offers integrated solutions through compatibility with various technologies. For businesses with unique challenges requiring adaptable and scalable solutions, Agility offers optimization strategies that endeavor to improve operational efficiency. With Agility's platform, users benefit from a flexible content management experience that allows personalized information distribution on their own terms.
HCLSoftware is an integral arm of HCLTech and is primarily engaged in the development, marketing, sale, and support of software solutions. The company's main sector focus includes AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. As a provider of cloud-native solutions for enterprise software, HCLSoftware is responsible for powering an extensive number of applications at numerous organizations globally. The fundamental mission of HCLSoftware revolves around ensuring customer success through continuous product innovation.
Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.
Focused on flexibility and versatility, Umbraco works as an open-source .NET CMS. The company addresses the main problem of editing and managing content by offering an intuitive content editing interface. Their open-source CMS provides a high degree of flexibility and its /NET platform is mature and constantly improving, attracting a user community of over 200,000 people. Additionally, the company has extended its services to incorporate a Software as a Service (SaaS) solution known as Umbraco Cloud. This cloud-based service is fully built on, and supported by the Microsoft Azure platform.
Crownpeak provides a composable Digital Experience Platform (DXP) that helps global enterprises and retail organizations enhance their digital presence and drive growth. The Crownpeak platform enables the creation of tailored digital experiences by combining and orchestrating content marketing tools, resulting in impactful customer engagement and long-term loyalty.
Crownpeak's solution is designed to streamline and accelerate marketing and IT workflows, allowing teams to efficiently deliver and manage end-to-end digital experiences to any touchpoint, device, or channel from the start. The Crownpeak product suite consists of Content Management, Digital Accessibility and Quality, and Product Discovery capabilities.
Established in 2001 and based in Denver, Colorado, Crownpeak operates internationally with offices located in various cities across the globe, including locations in London, Paris, Amsterdam, Sofia, and Dortmund (Germany).
Zesty.io is a cloud-based content management system (CMS) that enables businesses to create, manage, and deploy digital content efficiently. Designed to support both marketing and development teams, Zesty.io provides a visual drag-and-drop interface that allows marketers to accelerate content creation and updates without relying on developers. The platform offers a composable, hybrid and headless CMS architecture, API-driven content management, workflow automation, and AI-assisted content optimization. Organizations use Zesty.io to streamline collaboration, maintain brand consistency, and enhance digital experiences across multiple platforms. It is utilized by enterprises across various industries, including technology, insurance, finance, and nonprofit sectors.