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Web Content Management

Web Content Management (WCM) Reviews and Ratings

What is WCM (Web Content Management)?

Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based.

The functionality of WCM solutions goes beyond the publication of webpages. It also includes:

- Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages.

- A content repository that organizes different content types and their metadata.

- Library services, such as check-in and check-out, versioning and rollback.

- Security and roles, and permissions management.

- Management features such as layout and templates, menus and navigation, and workflows.

- Content and application deployment functions.

- Personalization capabilities.

- The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms.

- Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.

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Logo of Contentful Platform

Contentful Platform

By Contentful

4.4
(408 Ratings)

Contentful’s headless CMS is part of its digital experience platform offering for marketers and developers who need to deliver impactful experiences across every channel—quickly and at scale.

By combining its headless CMS with native contextual AI, Contentful enables rapid iteration, real-time targeting, experimentation, optimization, and consistent omnichannel delivery of on-brand, data-driven content.

Contentful empowers teams to adapt, reuse, and publish modular content without relying on developers, enabling rapid iteration, real-time targeting, experimentation, and optimization.

With a robust ecosystem, and built on an API-first platform, Contentful gives teams the freedom to easily build or deploy new integrations quickly to meet the ever-evolving needs of their brand.

Trusted by global market leaders, Contentful is built for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

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Adobe Experience Manager Sites

By Adobe

4.4
(396 Ratings)

Adobe Experience Manager (AEM) Sites is a flexible, hybrid content management system that enables brands to create, manage, and deliver high-impact experiences across channels - including web, mobile, and apps. Built on a content and AI foundation with robust capabilities across generation, activation, and optimization, Experience Manager Sites empowers teams to accelerate time-to-market and deliver winning experiences at scale. Marketers can easily create content using familiar tools, such as Microsoft Word or Google Docs, or a visual, WYSIWYG editor. With enterprise-ready generative AI and native experimentation, marketers can also instantly create meaningful experiences and continuously optimize to maximize outcomes. Modern development workflows and tools enable developers to quickly build and publish experiences using standard tools and frameworks. Built-in performance-first architecture also ensures that experiences are high-performing to drive engagement.

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Progress Sitefinity

By Progress Software

4.2
(272 Ratings)

Progress Sitefinity is an AI-powered, cloud-first CMS that empowers organizations to deliver scalable, secure, and personalized digital experiences—faster and without overhead. Its modular architecture supports traditional, hybrid, and headless delivery, allowing teams to adopt capabilities as needed. Marketers benefit from intuitive editing, multilingual publishing and AI-assisted workflows, while developers leverage .NET Core, Next.js and modern APIs. Built-in marketer-friendly customer data and personalization tools enable real-time segmentation and journey optimization, while seamless integration capabilities connect Sitefinity with existing systems. Progress Sitefinity is trusted by global brands for its reliability in addressing complex scenarios and strengthening customer engagement and loyalty.

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Sanity

By Sanity

4.5
(271 Ratings)

Sanity is a software that provides a content platform designed to manage, structure, and deliver digital content across web, mobile, and other digital channels. The software offers real-time collaboration, customizable content modeling, and an API-first architecture. It enables organizations to centralize content creation and maintenance, facilitate workflow automation, and support integration with various frameworks and tools. Sanity addresses business needs related to content scalability, version control, and multi-channel publishing by providing infrastructure that streamlines the production and distribution of digital assets. The software aims to improve content consistency and efficiency for businesses managing diverse and evolving content requirements.

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Logo of Kentico Xperience 13 (Legacy)

Kentico Xperience 13 (Legacy)

By Kentico

4.3
(204 Ratings)

Kentico Xperience 13 is a content management software designed to help businesses create, manage, and optimize digital content and digital experiences across websites and online channels. The software provides features for web content management, digital marketing, commerce, and customer data management within a single platform. It enables users to design websites, manage page templates, personalize user experiences, and track customer interactions using integrated analytics and marketing automation tools. Kentico Xperience 13 supports workflow management for collaboration between content creators and offers integration capabilities with external systems and APIs to extend functionality. The software addresses the need for streamlined digital experience management by providing tools to deliver consistent and scalable content while maintaining security and compliance standards.

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WP Engine WordPress Hosting

By WP Engine

4.5
(192 Ratings)

WP Engine WordPress Hosting is a software designed to provide managed WordPress hosting solutions for businesses and organizations seeking secure, scalable, and high-performance environments for their websites and applications. The software offers automated backups, advanced security features, and integrated developer tools, supporting website reliability and uptime. It enables users to deploy, manage, and optimize WordPress sites with features such as automatic updates, content delivery network integration, and performance analytics, addressing common challenges around site speed, security vulnerabilities, and operational efficiency. WP Engine WordPress Hosting focuses on providing a stable platform for WordPress sites, allowing users to concentrate on content and functionality without being concerned about technical infrastructure management.

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Storyblok

By Storyblok

4.5
(190 Ratings)

Storyblok is a headless CMS that helps marketers and developers create content easily in today’s AI-driven world. It lets you deliver consistent, structured content across websites, apps, AI search, and more.

Marketers use a visual editor with reusable components, live preview, and workflows to launch quickly and maintain brand consistency. Developers can work with their preferred frameworks and connect to any system using the API-first platform. Brands get a single source of truth for content that is accurate, flexible, and easy to measure.

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WordPress VIP

By WordPress VIP

4.8
(173 Ratings)

WordPress VIP is a content management software designed for enterprises to create, manage, and optimize digital experiences at scale. The software provides tools for content publishing, workflow management, and collaboration while supporting integration with analytics, security, and performance solutions. It offers features aimed at ensuring scalability, reliability, and compliance for high-traffic websites and complex digital operations. WordPress VIP enables organizations to streamline editorial processes, maintain site performance during traffic spikes, and integrate with various business applications. The software addresses business challenges related to digital content management, operational efficiency, and governance for large-scale web initiatives.

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Sitecore Experience Manager (XM)

By Sitecore

4.3
(152 Ratings)

Sitecore Experience Manager (XM) is a software designed to help organizations manage and deliver digital content across multiple channels. The software offers content management, personalization, workflow, and multilingual support features, enabling businesses to create, edit, and organize digital assets. Sitecore Experience Manager streamlines the management of web experiences through role-based access, version control, and integration capabilities with various external systems. It addresses the challenge of maintaining consistency and relevance in digital experiences, allowing organizations to efficiently scale and adapt content for different audiences and platforms. The software is aimed at solving the need for flexible, centralized content management in complex digital environments.

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Optimizely One

By Optimizely

4.6
(126 Ratings)

Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI.Optimizely One is fully-composable, offering organizations the flexibility they need to design a system that works for their unique needs, and it is also purpose-built, providing marketing teams the simplicity of an elegant, easy-to-use, and seamlessly-integrated suite. When it all comes together, Optimizely One helps the world's most modern brands orchestrate exceptional content, experiment across any channel, personalize meaningful touchpoints, and monetize every interaction. The result? Better, faster, and smarter digital experiences your customers will love.It's all-in-one. It's Optimizely One.

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Contentstack

By Contentstack

4.3
(104 Ratings)

Contentstack is a content management software that enables organizations to manage, create, and deliver digital content across various channels. The software provides features such as a headless architecture, enabling content to be stored centrally and distributed to websites, mobile applications, and other digital platforms. It offers workflow management, version control, and support for omnichannel content delivery, facilitating collaboration among teams and integration with other systems. Contentstack is designed to address business challenges related to scalability, flexibility, and efficiency in content operations, allowing enterprises to adapt content delivery to various customer touchpoints and streamline digital experiences.

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Brightspot CMS

By Brightspot

4.2
(97 Ratings)

Brightspot CMS is a content management software designed to assist organizations in creating, managing, and distributing digital content across various platforms. The software provides features such as customizable workflows, modular architecture, integration capabilities with third-party tools, and support for multiple content types including articles, images, and video. It offers editorial tools for collaboration and streamlines publishing processes to enhance operational efficiency. Brightspot CMS addresses the business need for managing digital assets, facilitating rapid content updates, and ensuring consistency across digital channels, helping teams maintain and scale their online presence.

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Kontent.ai

By Kontent.ai

4.2
(97 Ratings)

Kontent.ai is a content management software designed to facilitate the creation, organization, and delivery of digital content across various platforms. The software allows users to structure content in a flexible, modular way, enabling collaboration among teams and streamlining publishing workflows. It supports the separation of content from design, allowing integration with multiple digital channels and technologies. Kontent.ai provides features for version control, workflow management, content localization, and multi-language support to address the needs of distributed teams and global organizations. By centralizing content operations, the software helps organizations manage online presence and simplifies the process of scaling digital experiences across websites, mobile applications, and other digital interfaces.

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Logo of Acquia Digital Experience Platform

Acquia Digital Experience Platform

By Acquia

4.5
(87 Ratings)

Acquia Digital Experience Platform is a software designed to enable organizations to create, manage, and optimize digital experiences across various channels. The software provides tools for content management, personalization, digital marketing, and customer journey orchestration. It supports integration with a range of marketing and analytics solutions and allows users to manage websites, applications, and customer data in a unified environment. Acquia Digital Experience Platform addresses the business need for streamlined content delivery and improved audience engagement by offering features such as centralized governance, automation, and scalability for digital operations.

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Agility CMS

By Agility CMS

4.6
(63 Ratings)

Agility CMS is a content management software designed to help organizations create, manage, and distribute digital content across multiple channels. The software offers features such as structured content modeling, multisite management, and flexible APIs for integrating with various front-end frameworks and third-party services. It enables teams to collaborate on content workflows and supports both cloud hosting and headless architecture, allowing content to be delivered to websites, mobile applications, and other digital experiences. Agility CMS addresses business challenges related to maintaining consistent content delivery, scalability, and adaptability for diverse digital platforms.

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Logo of HCL Digital Experience

HCL Digital Experience

By HCLTech (HCLSoftware)

4.1
(46 Ratings)

HCL Digital Experience is a software designed to facilitate the creation, management, and delivery of personalized and secure digital experiences across web, mobile, and digital channels. The software enables organizations to build portals, websites, and mobile applications, offering tools for content management, security, and integration with line-of-business systems. It provides capabilities for user authentication, workflow management, and analytics to monitor engagement and optimize content delivery. The software addresses business challenges related to digital transformation by supporting multi-channel publishing and enabling consistent user experiences for customers, employees, and partners. It integrates with various enterprise systems to streamline processes and improve access to information.

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Logo of Optimizely Content Management System

Optimizely Content Management System

By Optimizely

4.3
(44 Ratings)

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

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Logo of Oracle WebCenter Sites

Oracle WebCenter Sites

By Oracle

3.9
(43 Ratings)

Oracle WebCenter Sites is a software designed to facilitate the management and delivery of digital content across websites and online channels. The software enables businesses to create, organize, and publish web content while providing tools for collaboration and workflow management among content authors and editors. Oracle WebCenter Sites focuses on supporting enterprises in delivering consistent, targeted, and personalized online experiences to users. Features include content authoring, digital asset management, segmentation, and analytics integration. The software is intended to address challenges related to managing distributed web content, scaling digital engagement, and supporting multi-channel content delivery in enterprise environments.

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Logo of Umbraco

Umbraco

By Umbraco

4.3
(41 Ratings)

Umbraco is a content management software designed to support website publishing and management for organizations and individuals. The software provides a flexible platform for creating, editing, and managing web content, supporting both simple and complex digital projects. It includes features such as modular content editing, customizable workflows, multilingual support, and integration capabilities with third-party applications and services. Umbraco software facilitates collaboration among multiple users, enabling effective control over website structure and presentation. It addresses business needs related to digital experience management by streamlining content delivery and allowing for rapid adaptation to changing requirements in web publishing environments. The software is built on Microsoft .NET technology and offers extensibility for developers seeking to tailor functionality to specific project requirements.

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Logo of CoreMedia Experience Platform

CoreMedia Experience Platform

By CoreMedia

4.6
(39 Ratings)

CoreMedia is a composable Digital Experience Platform (DXP) for enterprises managing complex content ecosystems and delivering personalized, omnichannel experiences at scale. At its core is an AI-powered, hybrid headless CMS that combines structured content delivery with in-context editorial tools, balancing developer flexibility with governance and productivity for content teams.

The platform supports digital and human-assisted touchpoints such as websites, mobile apps, chatbots, messaging services, and contact center interactions. Using real-time behavioral data, CoreMedia helps organizations deliver relevant, brand-consistent content across channels, regions, and audiences from a single platform.

CoreMedia AI KIO is an embedded editorial assistant that supports content preparation, optimization, quality assurance, and migration. The API first architecture supports teams, centralized governance, localization and flexible deployment models, including on-premise, cloud and SaaS.

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Peer Lessons Learned for Web Content Management

Published October 2024

These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”

Peer Lessons Learned for Web Content ManagementLessons learned by your peers shared on Gartner Peer Insights for Web Content ManagementPeer Lessons Learned for Web Content ManagementLesson 1LESSON1Define Business Requirements; AlignStakeholders to Achieve Success With a WCMPlatformLesson 2LESSON2Compare Vendor Capabilities; Perform a POC toChoose the Best-Fit WCM PlatformLesson 3LESSON3Train and Collaborate Internally to MaximizeYour Team Performance for WCM SuccessLesson 4LESSON4Streamline and Optimize WCM PlatformDeployment for Efficiency and ConsistencyLesson 5LESSON5Focus on Expandability and Data Migration toFuture-Proof Your WCM Deploymentn = 190Source: Reviews (190) submitted to Gartner Peer InsightsID: 5835547Gartner ®
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