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Web Content Management

Web Content Management (WCM) Reviews and Ratings

What is WCM (Web Content Management)?

Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based.

The functionality of WCM solutions goes beyond the publication of webpages. It also includes:

- Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages.

- A content repository that organizes different content types and their metadata.

- Library services, such as check-in and check-out, versioning and rollback.

- Security and roles, and permissions management.

- Management features such as layout and templates, menus and navigation, and workflows.

- Content and application deployment functions.

- Personalization capabilities.

- The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms.

- Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.

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Logo of Contentful Platform

Contentful Platform

By Contentful

4.4
(408 Ratings)

Contentful is a digital experience platform designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale.

By combining headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.

Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization.

Complemented by a robust ecosystem built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the needs of their brand. Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform.

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Adobe Experience Manager Sites

By Adobe

4.3
(396 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Progress Sitefinity

By Progress Software

4.3
(272 Ratings)

Progress (Nasdaq: PRGS) is a company that aids businesses in achieving faster innovation cycles, fueling growth and success. It provides top quality products for the development, deployment and management of high-impact applications. The company's services ensure the creation of necessary applications and user experiences, offers flexibility in how and where to deploy and facilitates the safe and secure management of all these processes. This comprehensive solution makes Progress an essential resource for numerous enterprises, software companies and developers, supporting them in meeting their defined objectives.

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Sanity

By Sanity

4.5
(271 Ratings)

Sanity is the Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform, and create, scale, and ship content-driven experiences—your way, without limits. Innovative brands choose Sanity to build fast, scalable solutions that fit their business.

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Kentico Xperience 13 (Legacy)

By Kentico

4.3
(204 Ratings)

Kentico is a provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources by delivering multichannel digital experiences using a hybrid headless approach. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster.

Kentico was founded in 2004 and is headquartered in the Czech Republic with offices in the US, UK, Germany, and Australia. Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries.

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WP Engine WordPress Hosting

By WP Engine

4.5
(192 Ratings)

WP Engine is a global technology company specializing in WordPress technology. The company offers a range of solutions including managed WordPress hosting, eCommerce solutions, and enterprise services. Among these, they provide a WordPress experience platform and a headless WordPress solution designed to power up digital experiences for various entities. With a significant number of employees around the globe, WP Engine maintains offices in several locations including Austin, Texas; Brisbane, Australia; Kraków, Poland; Limerick, Ireland; London, England; Omaha, Nebraska and San Antonio, Texas.

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Storyblok

By Storyblok

4.5
(189 Ratings)

Storyblok helps your team to tell your story and manage content for every use-case: corporate websites, e-commerce, helpdesks, mobile apps, and screen displays.

Storyblok is a Headless CMS with a Visual Editor for developers, marketers & content editors.

The Problem: Managing digital content with a headless CMS can be a difficult task. Without a visual preview, editors are often lost and need instruction even for simple changes.

The Solution: Storyblok has the user experience of a page builder with a modern headless architecture behind. This gives the developer freedom and the editor a self-explaining intuitive interface.

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WordPress VIP

By Automattic

4.8
(173 Ratings)
customers choice 2025

At Automattic, our goal is to make the web a better place. With products like WordPress.com, WooCommerce, Jetpack, Tumblr, and WordPress VIP, we help support customers through web hosting, e-commerce, security and backups, enterprise infrastructure, and more.

WordPress VIP is Automattic's solution for enterprise customers. Built on WordPress, WordPress VIP empowers more content creators to build more content for more segments faster and deliver it across all their digital channels. Its built-in content analytics powered by Parse.ly makes working with data easy for marketers, giving them the insights they need to focus their content strategy and prove ROI. And with the platform’s enterprise-grade security and reliability they can be confident that they’re building on a solid, scalable foundation. WordPress VIP makes content marketing more effective so content teams can move with greater agility and drive more growth.

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Sitecore Experience Manager (XM)

By Sitecore

4.4
(152 Ratings)

Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.

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Optimizely One

By Optimizely

4.5
(126 Ratings)

Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Contentstack

By Contentstack

4.3
(104 Ratings)

Contentstack provides a composable digital experience platform that combines content management, customer data, personalization, and AI technologies. Organizations use Contentstack to build and deliver digital experiences across websites, mobile apps, and other digital channels. The platform helps businesses manage content operations efficiently, deliver personalized experiences at scale, and adapt quickly to changing market needs.

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Brightspot CMS

By Brightspot

4.2
(97 Ratings)

Brightspot is a company that provides a bespoke content management solution, chiefly engineered to power digital content experiences for various brands. The main problem it addresses is the need for brands to deploy and manage content expediently and efficiently across multiple devices. Brightspot's platform is intuitive and customizable to meet diverse content, display, and workflow stipulations. Additionally, the company provides a broad spectrum of adaptable technology and expert services. This assortment of tools empowers businesses to effectively implement their digital strategies. Equipped with features that promote streamlined workflow, the platform enables users to deliver content to their audience promptly, thereby enhancing their value proposition.

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Kontent.ai

By Kontent.ai

4.2
(97 Ratings)

Kontent.ai streamlines content management for organizations with their AI-powered CMS. This platform allows content teams to efficiently plan, create, and manage content across various channels, ensuring quick, secure, and flexible delivery.

Tailored for industries with strict governance and complex content value chains, Kontent.ai provides robust permissions controls and enterprise-grade security to keep content safe and compliant.

Organizations using Kontent.ai experience faster content production, reduced risks associated with compliance and security breaches, and improved operational efficiency.

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Acquia Digital Experience Platform

By Acquia

4.4
(87 Ratings)

Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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Agility CMS

By Agility CMS

4.7
(63 Ratings)

Agility focuses on value-based information technology solutions. Agility has developed an innovative Headless++ Content Management System (CMS) that emphasizes a personalized approach to information distribution. The platform aims to remedy rudimentary limitations embedded in conventional CMS strategies through an API-First approach and a revolutionary cloud-native architecture. This unique approach makes the content future-proof and scalable, providing a scalable solution for content management and distribution across various channels. Moreover, Agility's platform offers integrated solutions through compatibility with various technologies. For businesses with unique challenges requiring adaptable and scalable solutions, Agility offers optimization strategies that endeavor to improve operational efficiency. With Agility's platform, users benefit from a flexible content management experience that allows personalized information distribution on their own terms.

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Logo of HCL Digital Experience

HCL Digital Experience

By HCLTech (HCLSoftware)

4.1
(46 Ratings)

HCLSoftware is an integral arm of HCLTech and is primarily engaged in the development, marketing, sale, and support of software solutions. The company's main sector focus includes AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. As a provider of cloud-native solutions for enterprise software, HCLSoftware is responsible for powering an extensive number of applications at numerous organizations globally. The fundamental mission of HCLSoftware revolves around ensuring customer success through continuous product innovation.

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Logo of Optimizely Content Management System

Optimizely Content Management System

By Optimizely

4.2
(44 Ratings)

Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Logo of Oracle WebCenter Sites

Oracle WebCenter Sites

By Oracle

3.7
(42 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Logo of Umbraco

Umbraco

By Umbraco

4.3
(41 Ratings)

Focused on flexibility and versatility, Umbraco works as an open-source .NET CMS. The company addresses the main problem of editing and managing content by offering an intuitive content editing interface. Their open-source CMS provides a high degree of flexibility and its /NET platform is mature and constantly improving, attracting a user community of over 200,000 people. Additionally, the company has extended its services to incorporate a Software as a Service (SaaS) solution known as Umbraco Cloud. This cloud-based service is fully built on, and supported by the Microsoft Azure platform.

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Logo of CoreMedia Experience Platform

CoreMedia Experience Platform

By CoreMedia

4.6
(39 Ratings)

CoreMedia is a business entity aimed at supporting companies to meet the expectations of their expanding clients. The key business problem it addresses revolves around enhancing the potential of content and leveraging touchpoints across different channels to drive a significant customer experience. At it's core, the CoreMedia Experience Platform is a hybrid headless CMS with composable Marketing Cloud and Cloud Contact Center capabilities, empowering global brands to guide consumers through their buying journey by ensuring the right information gets to the right customer at the right time. No matter if it’s on the website, in the app, or via social media - through AI-chatbots, messaging apps, voice and video calls with human interactions.

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Peer Lessons Learned for Web Content Management

Published October 2024

These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”

Peer Lessons Learned for Web Content ManagementLessons learned by your peers shared on Gartner Peer Insights for Web Content ManagementPeer Lessons Learned for Web Content ManagementLesson 1LESSON1Define Business Requirements; AlignStakeholders to Achieve Success With a WCMPlatformLesson 2LESSON2Compare Vendor Capabilities; Perform a POC toChoose the Best-Fit WCM PlatformLesson 3LESSON3Train and Collaborate Internally to MaximizeYour Team Performance for WCM SuccessLesson 4LESSON4Streamline and Optimize WCM PlatformDeployment for Efficiency and ConsistencyLesson 5LESSON5Focus on Expandability and Data Migration toFuture-Proof Your WCM Deploymentn = 190Source: Reviews (190) submitted to Gartner Peer InsightsID: 5835547Gartner ®
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Gartner Peer Insights 'Voice of the Customer': Web Content Management

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