Overview
Product Information on Optimizely Content Management System
Updated 22nd April 2026
What is Optimizely Content Management System?
Optimizely Content Management System Pricing
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Overall experience with Optimizely Content Management System
Engineer
30B + USD, Insurance (except health)FAVORABLE
“Outstanding experience with Optimizely CMS”
Positive and solid for enabling a composable architecture, strong content governance, and effective personalization. Can require upfront investment in setup, migration and ongoing maintenance.
Director of Digital and Technology
Gov't/PS/ED <5,000 Employees, EducationCRITICAL
“Experiences with Opti Graph: Disappointment Lurks Behind Promises”
Challenges with negotiating the CMP element, and changes even when the issue has been on the opti side which is incredibly frustrating. Significant challenges on Opti Graph meaning we are going to be moving away from that solution.
About Company
Company Description
Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.
Company Details
Company type
Private
Year Founded
1994
Head office location
New York, United States
Number of employees
1000 - 2499
Website
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- Engineer10B+ USDInsurance (except health)Review Source
Outstanding experience with Optimizely CMS
Positive and solid for enabling a composable architecture, strong content governance, and effective personalization. Can require upfront investment in setup, migration and ongoing maintenance. - DIGITAL SEO LEAD1B-10B USDTelecommunicationReview Source
Optimizely CMS Enables Independence and Collaboration With Custom Visual Components
Overall experience with Optimizely Content Management System has been great. I can accomplish everything I need on the platform without relying on other teams. Automated workflows improve cross-team collaboration for reviewing and approving content. - REGIONAL MARKETING MANAGER50M-1B USDIT ServicesReview Source
Efficient and versatile management in Optimizely although configuration can be complex
Optimizely's CMS is an efficient and versatile platform, designed for organizations like ours that combine content management with testing and deep customization. It's a solid platform, but it requires a significant investment not only in the product itself, but also in the training of those who will be using it. - MARKETING ASSOCIATE1B-10B USDSoftwareReview Source
Scalable Optimizely CMS Offers A/B Testing
Optimizely CMS is a robust, enterprise-grade content management system that delivers personalized experiences. We were able to do A/B testing and experimentation on many campaigns. It helps us create, manage, and personalize digital experiences on multiple channels, including websites, mobile, etc. - Client Growth Manager<50M USDIT ServicesReview Source
Personalisation and Visual Builder Stand Out in Optimizely Platform Experience
Optimizely are excellent communicators, and will always but our clients first. They are also willing to adapt to change.
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