Contentful Platform

byContentful
in
4.4
Market Presence: Web Content ManagementDigital Experience Platforms

Overview

Product Information on Contentful Platform

Updated 13th June 2025

What is Contentful Platform?

Contentful’s headless CMS is part of its digital experience platform offering for marketers and developers who need to deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native contextual AI, Contentful enables rapid iteration, real-time targeting, experimentation, optimization, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, and publish modular content without relying on developers, enabling rapid iteration, real-time targeting, experimentation, and optimization. With a robust ecosystem, and built on an API-first platform, Contentful gives teams the freedom to easily build or deploy new integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is built for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Overall experience with Contentful Platform

Designer
3B - 10B USD, Banking
FAVORABLE

Contentful Enables Efficient Workflow but Manual Processes Slow Content Migration

5.0
Sep 3, 2025
We've had a really positive experience working with Contentful as a vendor. While I'm not the contact person in our team, meaning I don't interact much with our customer success manager or the support team, I've heard from my colleagues that they're responsive and genuinely helpful when we need guidance or have questions about our setup. I did check out their training options initially, but it was actually faster and more effective for me to just dive into my team's setup and learn hands-on rather than going through the course materials. Overall, it feels like a solid partnership and we're happy with the product too.
Product Owner App (Experience)
1B - 3B USD, Retail
CRITICAL

Contentful Praised For Usability Yet Lacks Dynamic Templates And Integration Features

3.0
Sep 2, 2025
Communication and collaboration with Contentful in general goes well. The working sessions at their office have been very useful. But when delivering new features, in my opinion it goes quite slow. They have been working on a core content scheduling and previewing feature for us which is taking almost two years now. Within the dynamic world of digital, this is way too slow so we were already looking for competitor toolings. Also in terms of AI, I think they are not as far as other competitors. Additionally, in our workflows we are still missing a lot of important functionalities like templating for dynamic pages (product detail pages for ecommerce) and in general it's not that easy to integrate other systems into Contentful.

About Company

Company Description

Contentful is a digital experience platform designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization. Complemented by a robust ecosystem built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the needs of their brand. Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform.

Company Details

Company type
Private
Year Founded
2013
Head office location
Berlin, Germany
Number of employees
501 - 1000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Contentful Platform
Reviewer Insights for: Contentful Platform
Performance of Contentful Platform Across Market Features

Contentful Platform Likes & Dislikes

Top Contentful Platform Alternatives

4.4
(547 Ratings)

Peer Discussions

Contentful Platform Reviews and Ratings

4.4

(537 Ratings)

Rating Distribution

5 Star
45%
4 Star
47%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.4

Last 12 Months
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  • Designer
    1B-10B USD
    Banking
    Review Source

    Contentful Enables Efficient Workflow but Manual Processes Slow Content Migration

    5.0
    Sep 3, 2025
    We've had a really positive experience working with Contentful as a vendor. While I'm not the contact person in our team, meaning I don't interact much with our customer success manager or the support team, I've heard from my colleagues that they're responsive and genuinely helpful when we need guidance or have questions about our setup. I did check out their training options initially, but it was actually faster and more effective for me to just dive into my team's setup and learn hands-on rather than going through the course materials. Overall, it feels like a solid partnership and we're happy with the product too.
  • Product Owner App (Experience)
    1B-10B USD
    Retail
    Review Source

    Contentful Praised For Usability Yet Lacks Dynamic Templates And Integration Features

    3.0
    Sep 2, 2025
    Communication and collaboration with Contentful in general goes well. The working sessions at their office have been very useful. But when delivering new features, in my opinion it goes quite slow. They have been working on a core content scheduling and previewing feature for us which is taking almost two years now. Within the dynamic world of digital, this is way too slow so we were already looking for competitor toolings. Also in terms of AI, I think they are not as far as other competitors. Additionally, in our workflows we are still missing a lot of important functionalities like templating for dynamic pages (product detail pages for ecommerce) and in general it's not that easy to integrate other systems into Contentful.
  • IT Manager
    Gov't/PS/Ed
    Education
    Review Source

    Contentful is exactly the flexible CMS we were looking for to allow dynamic content updates with our custom UI

    5.0
    Nov 18, 2025
    We integrated Contentful as our CMS for the past year and a half. We are able to dynamically update our website's home page to be up-to-date as well as our resource pages that contain training materials, guides, and general user assets. We also use Contentful to manage our announcement banners for real-time user alerts. It has been wonderful as we were able to build the frontend to have a seamless look and feel as the rest of our application's UI/UX and have the CMS control to update text, images, and assets without development releases being necessary. Contentful has been cost-effective, easy to learn, and met our requirements with flying colors. We support different teams and they can all update their pages and resources separately as needed.
  • OPERATIONS STRATEGIST
    50M-1B USD
    Software
    Review Source

    Flexibility and Customization Drive Efficiency

    5.0
    Aug 8, 2025
    Switching to Contentful was a game-changer for our team. The platform's incredible flexibility allowed us to design a custom content model that perfectly aligns with our content strategists' fast-paced CRO strategy needs. This has not only accelerated our content production, but has also optimized our developer resources, enabling us to continuously evolve the CMS without adding chaos. It's a simple streamlined product that has been key to our web growth and future proofing.
  • IT Manager
    50M-1B USD
    Retail
    Review Source

    Handling Environments and Locales Simplifies Multi-Region Content Delivery Processes

    4.0
    Oct 6, 2025
    This product initially caught our interest due to its headless CMS concept, which aligns well with our e-commerce business model as a corporation delivering content across multiple brands and localisations. Over time the product has continued to evolve, introducing a range of new features, some of which have been relevant to our needs, while others are more tailored to other businesses seeking a more traditional WYSIWYG experience. The main challenges we've encountered involve API rate limits and platform uptime, both of which required us to implement additional systems and custom developments to ensure stability and scalability. Platform content model has helped us engage content creators across multiple squads, enabling context definition and role separation, while decoupling data management from data rendering in our user interfaces.
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Showing Result 1-5 of 547

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