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Digital Experience Platforms

Digital Experience Platforms Reviews and Ratings

What are Digital Experience Platforms?

A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey.

A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.

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Acquia Digital Experience Platform
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Adobe Experience Manager
For 50M-1B USD Companies
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Liferay Digital Experience Platform
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Bloomreach Platform
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Jahia Digital Experience Platform
For North America
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Jahia Digital Experience Platform
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Crownpeak Digital Experience Platform
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Magnolia DXP
Integration & Deployment
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Acquia Digital Experience Platform
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Pimcore
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Squiz Digital Experience Platform

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Logo of Adobe Experience Manager

Adobe Experience Manager

By Adobe

4.3
(530 Ratings)

Adobe Experience Manager is a content management software that enables organizations to create, manage, and deliver digital experiences across web, mobile, and other channels. The software incorporates functionalities for managing websites, digital assets, and forms, allowing efficient collaboration between teams and streamlining content workflows. Adobe Experience Manager addresses business needs such as maintaining brand consistency, personalizing user interactions, and accelerating time-to-market for digital content. The software provides tools for integrating analytics and marketing data to optimize customer engagement and supports scalability for complex digital environments. It is designed to solve challenges surrounding content organization, publishing, asset reuse, and governance throughout various digital touchpoints.

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Logo of Progress Sitefinity

Progress Sitefinity

By Progress Software

4.4
(275 Ratings)

Progress Sitefinity is an AI-powered, cloud-first CMS that empowers organizations to deliver scalable, secure, and personalized digital experiences—faster and without overhead. Its modular architecture supports traditional, hybrid, and headless delivery, allowing teams to adopt capabilities as needed. Marketers benefit from intuitive editing, multilingual publishing and AI-assisted workflows, while developers leverage .NET Core, Next.js and modern APIs. Built-in marketer-friendly customer data and personalization tools enable real-time segmentation and journey optimization, while seamless integration capabilities connect Sitefinity with existing systems. Progress Sitefinity is trusted by global brands for its reliability in addressing complex scenarios and strengthening customer engagement and loyalty.

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Logo of Liferay Digital Experience Platform

Liferay Digital Experience Platform

By Liferay

4.6
(220 Ratings)

Liferay DXP provides a complete but composable set of capabilities to create websites, portals, intranets, and other digital experience solutions for customers, partners, and employees. Liferay-based solutions typically serve marketing, customer service, HR, digital transformation, or IT business needs.

Liferay DXP includes capabilities for headless content management, site and page creation, personalization, commerce, applied and generative artificial intelligence, low code applications, forms and workflow, security, roles and permissions, analytics, and headless APIs.

Customers can choose to deploy Liferay DXP to their own cloud / on-premise infrastructure, or opt for Liferay's PaaS or SaaS offering.

Customers with cloud commitments to major cloud providers (e.g. Google Cloud, AWS) can use a Liferay subscription to use those commitments.

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Logo of Salesforce Experience Cloud

Salesforce Experience Cloud

By Salesforce

4.3
(190 Ratings)

Salesforce Experience Cloud is a software designed to facilitate the creation and management of digital experiences for various audiences, including customers, partners, and employees. The software enables organizations to build branded portals, forums, and websites that integrate with core business data and processes. Experience Cloud provides tools for content management, collaboration, and personalization, aiming to streamline communication and engagement across different groups. The software offers features such as community management, access control, analytics, and integration with Salesforce’s suite of customer relationship management solutions. By leveraging these capabilities, organizations can address business needs related to customer support, partner enablement, and self-service, while maintaining secure access to relevant information and resources.

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Logo of Sitecore Experience Platform

Sitecore Experience Platform

By Sitecore

4.4
(181 Ratings)

Sitecore Experience Platform is a software designed to manage and deliver personalized digital experiences across channels such as web, mobile, and social media. It integrates content management, customer data collection, and marketing automation, enabling organizations to create, test, and optimize user engagement. The software supports customizable workflows and scalability for various content types. Its analytics capabilities help organizations analyze user behavior and measure campaign effectiveness. Sitecore Experience Platform addresses the business problem of delivering relevant and consistent content to users, increasing digital engagement, and improving operational efficiency in customer experience management.

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Logo of Kentico Xperience 13 (Legacy)

Kentico Xperience 13 (Legacy)

By Kentico

4.3
(154 Ratings)

Kentico Xperience 13 is a content management software designed to help businesses create, manage, and optimize digital content and digital experiences across websites and online channels. The software provides features for web content management, digital marketing, commerce, and customer data management within a single platform. It enables users to design websites, manage page templates, personalize user experiences, and track customer interactions using integrated analytics and marketing automation tools. Kentico Xperience 13 supports workflow management for collaboration between content creators and offers integration capabilities with external systems and APIs to extend functionality. The software addresses the need for streamlined digital experience management by providing tools to deliver consistent and scalable content while maintaining security and compliance standards.

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Bloomreach Platform

By Bloomreach

4.6
(152 Ratings)

Bloomreach offers a combination of solutions that can connect and refine your e-commerce business, building the digital experience suitable to every business needs.

The Bloomreach Composable Personalization Cloud is an all-in-one marketing solution purpose-built for commerce. Our platform combines deep customer data with deep product data, along with commerce-specific AI designed to optimize revenue growth.

With the omnichannel marketing capabilities of Bloomreach Engagement, the e-commerce search and merchandising tools of Bloomreach Discovery, and the headless content management of Bloomreach Content, you can create comprehensive e-commerce experiences built for every customer.

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Contentful Platform

By Contentful

4.4
(132 Ratings)

Contentful is a digital experience platform for marketers and developers who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale.

By combining its headless CMS with native AI, Contentful enables swift creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.

Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without relying on developers, enabling rapid iteration, real-time targeting, experimentation, and optimization.

With a robust ecosystem, and built on an API-first platform, Contentful gives teams the freedom to easily build or deploy new integrations quickly to meet the ever-evolving needs of their brand.

Trusted by global market leaders, Contentful is built for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

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Logo of Pimcore

Pimcore

By Pimcore

4.5
(99 Ratings)

Pimcore is an open-source software designed for managing digital data and customer experiences across multiple channels. The software provides features for product information management, digital asset management, content management, and digital commerce. Pimcore enables organizations to centralize, consolidate, and harmonize their product and media information, helping to streamline workflows and enhance the consistency of data. The software supports integration with various third-party systems and facilitates the creation and delivery of personalized experiences across web, mobile, and print platforms. Pimcore addresses challenges related to fragmented data structures and digital content management by offering a unified solution suitable for various business sectors.

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Logo of Crownpeak Digital Experience Platform

Crownpeak Digital Experience Platform

By Rezolve AI

4.3
(95 Ratings)

Crownpeak Digital Experience Platform is a software designed to manage and optimize digital content across web, mobile, and other channels. The software provides tools for content management, personalization, and digital governance, enabling organizations to efficiently create, edit, and manage web pages in a secure cloud environment. It supports integration with various digital marketing technologies, simplifies compliance with digital policies and accessibility standards, and enables workflow automation for content publication. Crownpeak Digital Experience Platform addresses the challenge of maintaining consistent and compliant digital experiences while reducing the operational complexity involved in managing multiple websites and digital assets.

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HCL Digital Experience

By HCLTech (HCLSoftware)

4.2
(91 Ratings)

HCL Digital Experience is a software designed to facilitate the creation, management, and delivery of personalized and secure digital experiences across web, mobile, and digital channels. The software enables organizations to build portals, websites, and mobile applications, offering tools for content management, security, and integration with line-of-business systems. It provides capabilities for user authentication, workflow management, and analytics to monitor engagement and optimize content delivery. The software addresses business challenges related to digital transformation by supporting multi-channel publishing and enabling consistent user experiences for customers, employees, and partners. It integrates with various enterprise systems to streamline processes and improve access to information.

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Logo of Jahia Digital Experience Platform

Jahia Digital Experience Platform

By Jahia

4.6
(81 Ratings)

Jahia Digital Experience Platform is a software designed to facilitate the creation, management, and optimization of digital experiences across websites, portals, and mobile applications. The software provides content management capabilities along with personalization and integration features enabling organizations to deliver tailored content to users. Jahia Digital Experience Platform supports multichannel publishing, workflow management, and scalable architecture, allowing businesses to address complex digital needs. The software aims to solve challenges related to content coordination, digital asset delivery, and customer engagement by providing tools for real-time updates, role-based access, and enhanced interoperability with existing enterprise systems.

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Logo of Acquia Digital Experience Platform

Acquia Digital Experience Platform

By Acquia

4.4
(75 Ratings)

Acquia Digital Experience Platform is a software designed to enable organizations to create, manage, and optimize digital experiences across various channels. The software provides tools for content management, personalization, digital marketing, and customer journey orchestration. It supports integration with a range of marketing and analytics solutions and allows users to manage websites, applications, and customer data in a unified environment. Acquia Digital Experience Platform addresses the business need for streamlined content delivery and improved audience engagement by offering features such as centralized governance, automation, and scalability for digital operations.

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Optimizely One

By Optimizely

4.3
(71 Ratings)

Optimizely One is an AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI. Optimizely One is fully-composable, offering organizations the flexibility they need to design a system that works for their unique needs, and it is also purpose-built, providing teams the simplicity of an elegant, easy-to-use, and seamlessly-integrated suite. When it all comes together, Optimizely One helps the world's most modern brands orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize every interaction.

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Logo of Magnolia DXP

Magnolia DXP

By Magnolia

4.4
(65 Ratings)

Magnolia DXP is a software designed to manage digital experiences by enabling organizations to create, manage, and optimize content across multiple channels. The software offers features such as content management, personalization, workflow management, and integration capabilities with other enterprise systems. Magnolia DXP supports multisite and multilingual content delivery and provides tools for managing web pages, digital assets, and customer journeys. It addresses the business need for consistent and efficient content delivery, streamlining collaboration among teams, and facilitating the creation of tailored digital experiences for different audiences while ensuring regulatory compliance and governance.

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Logo of OpenText Experience Cloud

OpenText Experience Cloud

By OpenText

4.4
(61 Ratings)

OpenText Experience Cloud is a software designed to unify and manage customer experiences across digital channels. The software enables organizations to create, coordinate, and personalize content and communications by integrating customer data, analytics, and content management features. It supports the orchestration of marketing campaigns, management of digital assets, and delivery of consistent messages across web, mobile, and social platforms. The software addresses business challenges related to content lifecycle management, regulatory compliance, and audience engagement by providing tools for automation, collaboration, and tracking of customer interactions. OpenText Experience Cloud facilitates data-driven decision-making and assists businesses in aligning communication strategies with customer preferences and organizational objectives.

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Logo of Ibexa DXP

Ibexa DXP

By Ibexa

4.2
(53 Ratings)

Ibexa DXP is a digital experience platform software that enables organizations to build, manage, and optimize websites, portals, and applications. The software provides tools for content management, personalization, and web publishing, supporting complex workflows and multilingual environments. It offers integration capabilities with third-party systems and supports the creation of structured content for multiple channels. Ibexa DXP addresses the business need for delivering consistent and adaptable digital experiences by allowing teams to manage digital assets, customer interactions, and editorial processes within a unified system. The software is designed to facilitate collaboration among marketing, development, and business teams.

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Logo of CoreMedia Experience Platform

CoreMedia Experience Platform

By CoreMedia

4.3
(45 Ratings)

CoreMedia is a composable Digital Experience Platform (DXP) for enterprises managing complex content ecosystems and delivering personalized, omnichannel experiences at scale. At its core is an AI-powered, hybrid headless CMS that combines structured content delivery with in-context editorial tools, balancing developer flexibility with governance and productivity for content teams.

The platform supports digital and human-assisted touchpoints such as websites, mobile apps, chatbots, messaging services, and contact center interactions. Using real-time behavioral data, CoreMedia helps organizations deliver relevant, brand-consistent content across channels, regions, and audiences from a single platform.

CoreMedia AI KIO is an embedded editorial assistant that supports content preparation, optimization, quality assurance, and migration. The API first architecture supports teams, centralized governance, localization and flexible deployment models, including on-premise, cloud and SaaS.

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Logo of Squiz Digital Experience Platform

Squiz Digital Experience Platform

By Squiz

4.4
(42 Ratings)

Squiz DXP helps organizations rapidly build, test and optimize websites, turning static sites into intelligent experiences that meet user expectations and drive real results. Organizations are able to: 1) Give users direct answers, rather than search results, with AI-ready content and conversational AI technology. 2) Deepen engagement by personalizing every user journey. 3) Drive conversions with data-driven insights, improving user journeys to help users complete tasks more easily. 4) Manage scale and maximize ROI through intelligent automation and streamlined processes. Squiz DXP's core capabilities include: Content Management, Digital Asset Management, AI Search, Data Management, Integrations, Component Service, API Suite, Visual Page Builder, Forms, Conversational AI, Personalization, Behavioral Analytics, Optimization, Delivery, Platform.

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Logo of Yext Digital Presence Platform

Yext Digital Presence Platform

By Yext

4.2
(31 Ratings)

Yext Digital Experience Platform (DXP) comprises several composable products that help businesses manage their entire digital presence at scale. The Yext suite of products includes everything businesses need to manage and grow their presence across every digital touchpoint — from listings, search, and pages to reviews, social and chat. Each product is organized into the platform via Yext Content, which is our knowledge graph, and each product has robust analytics capabilities helping businesses easily track performance across both first-party (owned website, mobile) and third-party (Google, Bing, Yelp, etc.) experiences in order to understand, predict, and adapt to customer behavior. Yext DXP helps businesses manage all of their digital marketing channels through one platform, seamlessly integrate with existing marketing solutions, and consolidate marketing data to accelerate cross-channel insights.

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Features of Digital Experience Platforms

Updated February 2025

Mandatory Features:

  • A composable architecture for modular and API-first approaches, with a set (or sets) of discrete, task-oriented and independently deployable packaged business capabilities (PBCs).

  • Cloud capabilities available for cloud deployment as SaaS or platform as a service (PaaS) managed services for deployment versatility, scalability and elasticity, cost-efficiency, improved time to market, and rapid innovation associated with cloud computing.

  • Account services can be achieved with integration for customer profile management, registration, login and password management capabilities in an authenticated, logged-in experience.

  • Content management capabilities for managing various content types, including textual content, graphics and other rich media, web content, mobile app content, chatbot content, and voice content.

  • Integration and orchestration to enable the integration between a variety of applications, services and data sources with the ability to support and manage multistep processes between them. This integration also has the ability to surface those applications, services and data sources to both the digital experience and user experience.

  • Support for multiexperience presentation, orchestration, delivery and assembly of digital experiences via hybrid and/or headless capabilities.

Gartner Research

Magic Quadrant for Digital Experience PlatformsCritical Capabilities for Digital Experience Platforms
Gartner Peer Insights 'Voice of the Customer': Digital Experience Platforms

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