Digital Experience Platforms Reviews and Ratings

What are Digital Experience Platforms?

A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey.

A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Progress (Nasdaq: PRGS) is a company that aids businesses in achieving faster innovation cycles, fueling growth and success. It provides top quality products for the development, deployment and management of high-impact applications. The company's services ensure the creation of necessary applications and user experiences, offers flexibility in how and where to deploy and facilitates the safe and secure management of all these processes. This comprehensive solution makes Progress an essential resource for numerous enterprises, software companies and developers, supporting them in meeting their defined objectives.

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Liferay is a single platform that allows you to easily create tailored digital solutions. Whether you

need a modern e-commerce site, or a secure portal for customers, employees, partners, or

suppliers, we help you stay seamlessly connected to the people and systems that give your

organization its unique advantage.

Delivered in a SaaS-based cloud environment, we have the digital tools and the expertise to

help your organization create unique channels to keep you connected and to help ensure your

users have an incredible experience with your organization. We also offer hosted or on-

premises versions of our DXP.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.

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Kentico is a provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources by delivering multichannel digital experiences using a hybrid headless approach. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster.

Kentico was founded in 2004 and is headquartered in the Czech Republic with offices in the US, UK, Germany, and Australia. Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries.

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Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.

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Pimcore is an IT company that provides innovative data and experience management solutions. The company was founded in 2013 and is headquartered in Salzburg, Austria, with more offices in Germany and the U.S. The Pimcore Platform aggregates, enriches, and manages enterprise data, providing customers with up-to-date, consistent, and personalized experiences. The consolidated platform provides companies with a "trusted view" of information (products, assets, and customers) to eliminate data silos, optimise operational efficiency, improve customer experience, and minimise IT costs.

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Crownpeak provides a composable Digital Experience Platform (DXP) that helps global enterprises and retail organizations enhance their digital presence and drive growth. The Crownpeak platform enables the creation of tailored digital experiences by combining and orchestrating content marketing tools, resulting in impactful customer engagement and long-term loyalty.

Crownpeak's solution is designed to streamline and accelerate marketing and IT workflows, allowing teams to efficiently deliver and manage end-to-end digital experiences to any touchpoint, device, or channel from the start. The Crownpeak product suite consists of Content Management, Digital Accessibility and Quality, and Product Discovery capabilities.

Established in 2001 and based in Denver, Colorado, Crownpeak operates internationally with offices located in various cities across the globe, including locations in London, Paris, Amsterdam, Sofia, and Dortmund (Germany).

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HCLSoftware is an integral arm of HCLTech and is primarily engaged in the development, marketing, sale, and support of software solutions. The company's main sector focus includes AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. As a provider of cloud-native solutions for enterprise software, HCLSoftware is responsible for powering an extensive number of applications at numerous organizations globally. The fundamental mission of HCLSoftware revolves around ensuring customer success through continuous product innovation.

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Jahia Solutions Group is a Swiss-based organization that simplifies the creation and management of digital experiences through a cloud-based platform. The platform aims to streamline the utilization of content and customer data to enhance customer engagement for organizations worldwide. Jahia's solution boasts high levels of flexibility and connectivity, seamlessly integrating into existing technology stacks. It also provides a customizable interface that suits the unique business demands and challenges of each organization. Founded in 2002, the company extends its reach through offices in multiple locations including Boston, Toronto, and Paris, and services a vast international customer base across numerous sectors.

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Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Founded in Switzerland in 1997, Magnolia provides a composable digital experience platform. This offering enables users to construct an individualized DXP, configured to their specific demands. The platform is designed to unite disparate tech stacks, both old and new, under one system. Magnolia's primary goal is to aid users in creating seamless customer experiences, whilst speeding up their digital reach. Its service allows users to manage all content within a single integrated hub. This aids in the connection with any data source, application, or channel, facilitated through easy integrations. Additionally, Magnolia boosts team productivity by enabling a streamlined workflow via a unified authoring interface. This positions users to craft optimized experiences with lesser complexities. The main business challenge that Magnolia addresses is providing a platform that effectively merges various tech stacks, accelerating digital delivery with improved efficacy.

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OpenText powers and protects information. As a global information management provider for businesses, OpenText tools span content management, Artificial Intelligence (AI), cybersecurity, cloud, and business networks. For over 30 years, OpenText has helped organizations manage and protect their data and documents while modernizing their information architecture. Its integrated hub connects information across departments and applications to enhance employee experience, productivity, and collaboration, while making information structured and searchable through AI, machine learning, and semantic search. In addition, OpenText delivers endpoint security and digital life protection solutions to safeguard businesses against cyberattacks and data breaches.

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Ibexa is a company that delivers a comprehensive solution for B2B businesses via its Digital Experience Platform (DXP). The company's platform integrates a range of functionalities including content creation, website construction, self-service portals, e-commerce, Product Information Management (PIM), and personalization. These features are all designed to effectively facilitate digital transformation for B2B entities. Ibexa employs a phased process to help companies transition smoothly into a more digital mode of operation. The company was established in 1999, and it operates from its headquarters in Norway, with additional offices located in various regions across Europe, the USA and Japan.

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CoreMedia is a business entity aimed at supporting companies to meet the expectations of their expanding clients. The key business problem it addresses revolves around enhancing the potential of content and leveraging touchpoints across different channels to drive a significant customer experience. At it's core, the CoreMedia Experience Platform is a hybrid headless CMS with composable Marketing Cloud and Cloud Contact Center capabilities, empowering global brands to guide consumers through their buying journey by ensuring the right information gets to the right customer at the right time. No matter if it’s on the website, in the app, or via social media - through AI-chatbots, messaging apps, voice and video calls with human interactions.

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Squiz is a global digital experience company that has been serving enterprise organizations in the government, higher education, and private sectors since 1998. Its mission is to reduce the complexity involved in creating services online that improve lives offline.

Specializing in mid-to-large, service-led organizations, Squiz enables customers to deliver intelligent, multi-channel digital experiences with lean digital teams and large groups of non-technical content editors.

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Yext (NYSE: YEXT) is the digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences to customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automate workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator.

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Contentful is a digital experience platform designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale.

By combining headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.

Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization.

Complemented by a robust ecosystem built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the needs of their brand. Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform.

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Features of Digital Experience Platforms

Updated February 2025

Mandatory Features:

  • A composable architecture for modular and API-first approaches, with a set (or sets) of discrete, task-oriented and independently deployable packaged business capabilities (PBCs).

  • Cloud capabilities available for cloud deployment as SaaS or platform as a service (PaaS) managed services for deployment versatility, scalability and elasticity, cost-efficiency, improved time to market, and rapid innovation associated with cloud computing.

  • Account services can be achieved with integration for customer profile management, registration, login and password management capabilities in an authenticated, logged-in experience.

  • Content management capabilities for managing various content types, including textual content, graphics and other rich media, web content, mobile app content, chatbot content, and voice content.

  • Integration and orchestration to enable the integration between a variety of applications, services and data sources with the ability to support and manage multistep processes between them. This integration also has the ability to surface those applications, services and data sources to both the digital experience and user experience.

  • Support for multiexperience presentation, orchestration, delivery and assembly of digital experiences via hybrid and/or headless capabilities.

Gartner Research