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Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

Sales Force Automation Platforms (Transitioning to CRM Sales Platforms) Reviews and Ratings

What are Sales Force Automation Platforms ?

Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility.

SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.

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Logo of Salesforce Sales Cloud

Salesforce Sales Cloud

By Salesforce

4.4
(1925 Ratings)
customers choice 2026

Salesforce Sales Cloud is a software solution designed to support sales process management for businesses by providing tools for contact and lead management, opportunity tracking, and workflow automation. The software enables users to organize customer information, forecast sales performance, and manage pipelines. It features customizable dashboards and reporting to assist with data-driven decision-making, while integration capabilities connect with other applications to streamline operations. Salesforce Sales Cloud addresses challenges related to sales cycle visibility and process efficiency by centralizing customer data and enabling teams to collaborate on sales activities. The software supports mobile access and offers tools for configuring sales automations and approvals.

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Logo of Insightly CRM

Insightly CRM

By Insightly

4.2
(720 Ratings)

Insightly CRM is a software designed to assist organizations in managing customer relationships, tracking communications, and streamlining business processes. The software offers features such as contact management, project management, workflow automation, and reporting tools. Insightly CRM enables users to centralize data related to contacts, leads, and opportunities, facilitating improved collaboration and communication across teams. The software integrates with email platforms and popular productivity applications, supporting scalability for various business sizes. Insightly CRM aims to solve business problems related to organizing sales information, automating repetitive tasks, and providing visibility into ongoing projects and customer interactions.

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Logo of Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales

By Microsoft

4.4
(555 Ratings)

Microsoft Dynamics 365 Sales is a software designed to support sales organizations in managing customer relationships, streamlining sales processes, and increasing productivity. The software provides tools for tracking leads, opportunities, and accounts, facilitating collaboration among team members, and automating routine tasks. Users can access analytics and reporting features to gain insights into sales performance and pipeline management. Integration with other business applications enables teams to unify data and workflows across different departments. By offering customizable solutions for sales forecasting and activity tracking, the software aims to address challenges related to sales engagement, data management, and revenue growth.

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Logo of Zoho CRM

Zoho CRM

By Zoho

4.4
(552 Ratings)

Zoho CRM is a customer relationship management software designed to help businesses organize, automate, and manage sales, marketing, and support activities. The software provides tools for contact and lead management, workflow automation, sales pipeline tracking, and performance analytics. Zoho CRM also offers integrations with communication channels, including email, telephony, and social media, to streamline client interactions and enhance collaboration among teams. The software addresses business needs related to tracking sales cycles, managing customer information, forecasting revenue, and improving customer engagement through centralized data management and process automation. It supports customization to fit diverse business requirements and offers reporting features to aid in decision-making.

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Logo of Sales Hub

Sales Hub

By HubSpot

4.4
(458 Ratings)

Sales Hub is a software designed to assist businesses in managing and optimizing their sales processes. It provides tools for contact management, email tracking, meeting scheduling, sales automation, and pipeline management. The software enables sales teams to organize and prioritize leads, monitor deal progress, and automate repetitive tasks. Integrated reporting and analytics features allow users to track performance and gain insights into sales activities. Sales Hub also includes communication tools that support collaboration between team members. The software aims to address challenges in sales productivity, organization, and visibility by centralizing information and facilitating streamlined workflows.

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Logo of Vtiger One

Vtiger One

By Vtiger

4.5
(443 Ratings)

Vtiger One is a software that integrates customer relationship management, sales automation, marketing, and customer support functionalities into a unified platform. The software enables organizations to manage contacts, track sales opportunities, automate marketing campaigns, and provide support through ticketing and communication tools. It offers modules for inventory management, project management, workflow automation, and analytics, streamlining cross-departmental collaboration and information sharing. Vtiger One addresses the business need for centralized data management, improved customer engagement, and enhanced operational efficiency by consolidating disparate business processes into a single solution.

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Pipedrive

By Pipedrive

4.2
(356 Ratings)

Pipedrive is a customer relationship management software designed to help sales teams organize and manage leads, track communication, and automate administrative tasks. The software offers tools for deal and pipeline management, email integration, activity tracking, and reporting. Pipedrive enables users to visualize sales processes, monitor progress, and forecast revenue, supporting sales planning and decision-making. The software provides customization options to fit various sales workflows and includes integrations with popular business applications. Through its features, Pipedrive addresses the need for structured sales management and aims to increase the efficiency of sales operations.

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Logo of Freshsales Suite

Freshsales Suite

By Freshworks

4.4
(248 Ratings)

Freshsales Suite is a software that integrates customer relationship management, sales automation, and marketing functionalities to support business growth. It enables organizations to manage leads, automate sales workflows, and track interactions across multiple communication channels. The software offers features such as contact management, email tracking, pipeline visualization, and reporting tools to provide users with insights into sales performance and customer engagement. It also includes built-in capabilities for phone, chat, and activity capture to facilitate collaboration among sales and marketing teams. Freshsales Suite aims to help businesses streamline their sales processes and improve the management of customer relationships.

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Logo of SAP Sales Cloud

SAP Sales Cloud

By SAP

4.4
(204 Ratings)

SAP Sales Cloud is a software designed to support the management of sales processes by providing tools for lead and opportunity tracking, forecast management, and sales analytics. It facilitates collaborative selling and offers features for account and contact management, sales performance tracking, and pipeline management. The software integrates with various business systems to enable efficient data flow and supports automation of sales tasks and workflows. By centralizing customer data and sales activities, SAP Sales Cloud aims to streamline business operations, increase visibility into sales performance, and assist organizations in optimizing sales strategies to address challenges in managing sales cycles and customer relationships.

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Logo of Sage CRM

Sage CRM

By Sage

4.3
(191 Ratings)

Sage CRM is a software solution designed to support customer relationship management for organizations seeking to streamline sales, marketing, and customer service processes. The software provides tools for managing contacts, tracking leads and opportunities, automating workflows, and analyzing customer interactions. It enables users to organize and view customer data, record communications, schedule tasks and appointments, and generate reports that support decision-making. Sage CRM facilitates collaboration among teams and aims to improve customer engagement by centralizing information access. The software addresses challenges related to managing sales pipelines, tracking marketing campaigns, and enhancing customer support efficiency.

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Logo of Zendesk Sell

Zendesk Sell

By Zendesk

4.1
(189 Ratings)

Zendesk Sell is a sales software designed to help businesses manage customer relationships and streamline sales processes. The software provides features for tracking leads and deals, automating sales tasks, and generating reports to monitor performance and productivity. By centralizing contact and communication data, Zendesk Sell enables sales teams to organize and prioritize follow-ups, improve workflow efficiency, and enhance visibility across the sales pipeline. Integrations with other tools facilitate information sharing and reduce manual data entry, supporting companies in addressing challenges related to sales coordination and pipeline management.

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Logo of Oracle NetSuite CRM

Oracle NetSuite CRM

By Oracle

4.3
(181 Ratings)

Oracle NetSuite CRM is a software that provides customer relationship management capabilities designed to help businesses manage interactions and information throughout the customer lifecycle, from lead to support. The software offers features such as sales force automation, marketing automation, customer support and service, and partner relationship management. It supports sales forecasting, opportunity tracking, order management, and case management, enabling organizations to gain visibility into customer data and streamline sales processes. Oracle NetSuite CRM aims to address business challenges related to sales productivity, customer data integration, and support operations by providing a unified platform to track and manage customer-related activities and information.

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Logo of Keap

Keap

By Keap

4.3
(153 Ratings)

Keap is a software that streamlines customer relationship management, sales automation, and marketing processes for small businesses. The software offers tools for managing contacts, tracking leads, automating follow-ups, and sending email marketing campaigns. It includes features such as appointment scheduling, invoicing, payment processing, and reporting to help businesses organize client information and automate repetitive tasks. Keap software integrates with a range of business applications, enabling data synchronization and workflow automation. The software addresses business challenges related to managing client communications, paperwork, and sales processes, aiming to enhance operational efficiency and organization for growing businesses.

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Logo of Oracle CX Sales

Oracle CX Sales

By Oracle

4.4
(150 Ratings)

Oracle CX Sales is a software designed to assist businesses in managing and automating sales processes. The software provides a suite of tools for sales force automation, customer data management, and sales forecasting. It helps users organize account and contact information, track sales opportunities, and manage pipelines. Oracle CX Sales enables the integration of customer interactions from multiple channels and incorporates analytics for evaluating sales performance. The software is also equipped with features for territory and quota management, activity tracking, and collaboration among sales teams. It addresses challenges related to sales productivity, data consistency, and forecasting accuracy for organizations seeking to streamline their sales operations.

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Logo of Sales Creatio

Sales Creatio

By Creatio

4.8
(134 Ratings)

Creatio Sales is a sales platform to manage end-to-end sales cycle with no-code and AI at its core. The software offers tools for managing leads, opportunities, accounts, and contacts, enabling users to track and analyze sales pipelines and performance. It provides workflow automation, customizable sales stages, forecasting capabilities, and integration options with third-party systems. Creatio Sales supports collaboration among sales teams through shared records and communication features. The software aims to improve sales productivity and organization by simplifying routine tasks, centralizing data, and providing visibility into sales activities. It is suitable for businesses seeking to enhance sales operations and increase process efficiency.

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Logo of Nimble CRM

Nimble CRM

By Nimble

4.3
(128 Ratings)

Nimble CRM is a software designed to help businesses manage customer relationships and streamline communication. The software offers contact management, allowing users to organize and update customer details, track interactions across email and social media, and schedule follow-up activities. It provides sales management features to monitor deals, pipelines, and tasks, aiming to increase transparency and accountability in sales processes. Nimble CRM integrates with productivity tools to consolidate business communications and supports workflow automation to enhance productivity. The software addresses challenges related to fragmented customer information and inefficient sales tracking by providing a unified platform for managing interactions, tracking opportunities, and maintaining up-to-date records.

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Logo of Bullhorn Applicant Tracking and CRM

Bullhorn Applicant Tracking and CRM

By Bullhorn

4
(127 Ratings)

Bullhorn Applicant Tracking and CRM is a software designed to streamline and manage the recruitment process for staffing and recruiting firms. The software enables users to track candidates throughout the hiring workflow, manage client relationships, and store communications and documentation in a centralized location. It offers features such as job posting distribution, resume parsing, interview scheduling, and automated workflow management. The software helps organize candidate pipelines, supports compliance tracking, and offers reporting tools to provide insights into recruitment metrics. Bullhorn Applicant Tracking and CRM integrates with various email platforms and third-party applications, facilitating collaboration within recruiting teams and aiding organizations in addressing the challenges of talent acquisition and client management.

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Logo of SAP CRM (Legacy)

SAP CRM (Legacy)

By SAP

4.3
(125 Ratings)

SAP CRM is a software application designed to support customer relationship management processes for organizations. The software enables users to manage sales, marketing, and customer service activities through tools that facilitate customer data organization, opportunity management, campaign planning, service request tracking, and interaction history. Its features include lead and contact management, sales forecasting, customer analytics, and workflow automation. SAP CRM is used to centralize customer interactions, streamline business processes related to customer engagement, and improve the efficiency of sales and support teams. The software addresses business challenges related to tracking customer relationships, optimizing marketing efforts, and enhancing service delivery across multiple channels.

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Logo of Data.com (Legacy)

Data.com (Legacy)

By Salesforce

4.1
(109 Ratings)
customers choice 2026

Data.com (Legacy) is a software developed to provide access to a large database of business contact and account information. It enables organizations to find, update, and manage data related to potential leads and existing contacts, aimed at supporting customer relationship management activities. The software integrates with Salesforce solutions to allow users to import verified contact and company information directly into their CRM, reducing manual data entry and supporting more accurate and efficient sales processes. Data.com (Legacy) offers features focused on data quality enhancement, helping users maintain up-to-date business profiles and resolve inconsistency in records. This software addresses business needs for reliable information used in sales and marketing operations.

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Logo of Sales Execution CRM

Sales Execution CRM

By LeadSquared

4.4
(92 Ratings)

Sales Execution CRM is a software designed to assist businesses in managing and optimizing their sales processes. The software provides tools for lead capture, sales pipeline management, automation of repetitive tasks, and tracking of sales activities. It supports integration with communication channels such as email, phone, and messaging, enabling centralized management of interactions. The software offers reporting and analytics features to help organizations monitor performance and identify trends. It aims to enhance sales team productivity by delivering insights into lead behavior and facilitating timely follow-ups. Sales Execution CRM addresses the need to streamline sales operations and improve the effectiveness of sales strategies within organizations.

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Features of Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

Updated September 2025

Mandatory Features:

  • Platform composability, integration, mobile, voice-activated assistants and bots

  • Visualizations and analytics

  • Guided selling

  • Collaboration

  • Lead, account, contact, opportunity and activity management

  • Proposal and quote builder (not formal configure, price and quote [CPQ])

  • Pipeline and forecast management

  • Partner relationship management

Peer Lessons Learned for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

Published February 2025

These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”

Peer Lessons Learned for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)Lessons learned by your peers shared on Gartner Peer Insights for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)Peer Lessons Learned for Sales Force Automation Platforms(Transitioning to CRM Sales Platforms)Lesson 1LESSON1Assess Your Organization's CRM Needs; ObtainStakeholder Buy-In for SFA Platform SuccessLesson 2LESSON2Create an MVP to Evaluate SFA Platforms;Focus on API Integrations and LicensesLesson 3LESSON3Enforce Change Management; ProvideComprehensive SFA Training for Quick UserAdoptionLesson 4LESSON4Build a SOW; Manage Workflows and DataAhead of the SFA Platform ImplementationLesson 5LESSON5Leverage In-House and Third-Party Expertise toStreamline SFA Platform Deploymentn = 415Source: Reviews (415) submitted to Gartner Peer InsightsID: 7378930Gartner ®
Read Full Insights

Gartner Research

Magic Quadrant for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)Critical Capabilities for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
Gartner Peer Insights 'Voice of the Customer': Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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