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Customer Data Platforms

Customer Data Platforms Reviews and Ratings

What are Customer Data Platforms?

Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.

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Logo of Salesforce Data 360

Salesforce Data 360

By Salesforce

4.4
(149 Ratings)
customers choice 2025

Salesforce Data Cloud is a software that enables organizations to unify diverse data sources into a single platform, providing a real-time view of customer data across applications and channels. The software integrates information from various systems, including marketing, sales, service, and commerce, allowing users to manage, segment, and analyze customer profiles for personalized engagement. Salesforce Data Cloud supports identity resolution, enabling the consolidation of multiple records into a comprehensive profile, and offers data activation features to facilitate the delivery of relevant information across business processes. It addresses business challenges related to data fragmentation and supports informed decision-making by making current customer data accessible and actionable.

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Logo of Tealium Customer Data Hub

Tealium Customer Data Hub

By Tealium

4.4
(147 Ratings)

Tealium Customer Data Hub is a software that enables organizations to manage, unify, and activate customer data across various digital touchpoints. The software provides capabilities for real-time data collection, integration, and centralized data governance, supporting the connection of data between web, mobile, and connected devices. It is designed to address the business need for a unified customer profile by integrating data from multiple sources and facilitating its use in analytics, personalization, and marketing automation systems. The software aims to help organizations deliver consistent and relevant experiences by consolidating fragmented data, ensuring compliance, and enabling efficient use of customer information for decision making and operational improvements.

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Treasure Data CDP

By Treasure Data

4.5
(121 Ratings)

Treasure Data CDP is a software designed to unify and manage large volumes of customer data from multiple sources to create comprehensive customer profiles. The software offers features such as data integration, identity resolution, and audience segmentation, enabling organizations to analyze and activate data for marketing, sales, and customer experience initiatives. Treasure Data CDP supports connectivity to various external platforms and databases, facilitating automated workflows and personalized communications. The software aims to address business challenges related to data siloing, fragmented customer journeys, and the need for centralized data management to improve targeting, engagement, and operational efficiency.

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Twilio Segment

By Twilio

4.5
(95 Ratings)

Twilio Segment is a customer data platform software that consolidates customer information from various channels into a unified system, enabling businesses to gain insights and streamline data management. The software provides features for collecting, integrating, and organizing user data from multiple sources such as mobile apps, websites, and servers. It facilitates data pipeline creation, audience segmentation, and data governance, helping organizations to personalize engagement and analyze user behavior. Twilio Segment addresses the business problem of fragmented customer data, allowing companies to create more coherent profiles and improve operational efficiency in managing customer interactions.

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Adobe Real-Time CDP

By Adobe

4.3
(79 Ratings)

Built on Adobe Experience Platform, Real-Time CDP helps customers to build, maintain and activate real-time profiles and audiences for both individual customers (B2C) and accounts (B2B) – all with privacy built in. With Adobe, teams can use zero, first, second and third-party data – no matter where that data resides, warehouse or elsewhere – alongside transparent AI and modeling tools to generate audiences at scale, ready for activation to enable in-the-moment customer experiences. Whether brand-initiated or customer-activated, support your marketing tactics while respecting customer preferences - across the funnel, from acquisition to loyalty.  

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Logo of BlueConic CDP

BlueConic CDP

By BlueConic

4.2
(69 Ratings)

BlueConic is a software designed to unify and activate customer data from multiple sources in real time. The software enables organizations to collect behavioral and profile data, segment audiences, and orchestrate personalized experiences across digital channels. By centralizing data management, BlueConic aims to support marketing, analytics, and operations teams in building comprehensive customer profiles and improving customer engagement. The software integrates with existing technology stacks, supports consent management, and provides analytical tools for understanding customer interactions, which can facilitate improved decision-making and business outcomes.

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Logo of Amperity Customer Data Cloud

Amperity Customer Data Cloud

By Amperity

4.5
(66 Ratings)

Amperity's Customer Data Cloud unifies scattered customer data from any source using AI-driven identity resolution. Create complete, accurate customer profiles in real-time without manual data cleaning. Our semantic layer standardizes inconsistent formats while intelligent stitching connects billions of records instantly. Get a single view of every customer across all touchpoints, enabling personalized experiences and data-driven decisions. Works with existing systems like a lakehouse or ad platform. Transform fragmented data into actionable insights that drive loyalty and revenue growth.

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Composable CDP

By Hightouch

4.6
(65 Ratings)

Hightouch's Composable Customer Data Platform (CDP) turns your existing data into an engine for action. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

With Hightouch, you can use your data warehouse to power business growth. Enterprises use Hightouch to collect behavioral events, resolve identities into Customer 360 profiles, build audiences, sync data to over 200 destinations like ad platforms and CRMs, and analyze the results of marketing campaigns.

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Bloomreach Engagement

By Bloomreach

4.5
(54 Ratings)

Bloomreach's Customer Data Platform (CDP) goes beyond simply unifying customer data. It provides advanced e-commerce analytics, omnichannel orchestration, and product personalization. It also ensures marketers can take meaningful action with the collected data. Featuring marketing automation capabilities, it simplifies processes while driving revenue and ROI.

Our customer data engine allows you to centralize your online and offline customer data to gain a complete view of their interactions and preferences.

Bloomreach offers you the flexibility to pick and choose which features you want to use; it’s not an “all-or-nothing” solution. Although Bloomreach is a CDP + marketing automation, it can act as a standalone CDP to provide a unified source of customer data to an existing technology stack, or it can be used to handle all marketing activities using the additional layers of campaign execution and analytics. Bloomreach Engagement is scalable, flexible, and secure.

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Logo of Blueshift Customer Engagement Platform

Blueshift Customer Engagement Platform

By Blueshift

4.6
(53 Ratings)

Blueshift is a software that provides a customer data platform and cross-channel marketing automation capabilities. It enables organizations to unify customer data from multiple sources, segment audiences, and deliver personalized communications across channels such as email, SMS, mobile, web, and paid media. The software features behavioral tracking, predictive intelligence, and campaign orchestration tools that help optimize customer engagement. Blueshift addresses the challenge of fragmented customer data and disconnected marketing efforts by offering solutions for data integration, audience targeting, journey management, and performance analytics. Its functionality is designed to assist businesses in managing and scaling personalized marketing programs efficiently.

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ActionIQ

By Uniphore

5
(30 Ratings)
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Convertlab Digital Marketing Hub

By Convertlab

4.7
(26 Ratings)

Convertlab Digital Marketing Hub is a software designed for managing multichannel marketing campaigns. It offers features such as customer data integration, campaign automation, audience segmentation, and performance analytics. The software enables users to create targeted communications by analyzing customer behavior and preferences, allowing for more effective engagement across channels like email, social media, and SMS. It supports the optimization of marketing workflows by automating repetitive tasks and providing tools for content management. Convertlab Digital Marketing Hub addresses the challenge of fragmented marketing activities by centralizing operations and providing real-time data insights to improve decision-making for marketing professionals.

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Redpoint CDP

By Redpoint

4.8
(17 Ratings)

Redpoint CDP is a customer data platform software designed to aggregate, integrate, and manage customer data from various sources across an organization. The software offers unified customer profiles, identity resolution, data quality management, and audience segmentation capabilities. It enables businesses to consolidate disparate customer information and create a single, accurate view of each individual, facilitating personalized interactions and analytics. Redpoint CDP addresses the challenge of fragmented data environments by streamlining data ingestion, processing, and activation, supporting use cases in marketing, customer experience, and analytics with features for real-time data updates and compliance controls.

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Logo of SAP Customer Data Platform

SAP Customer Data Platform

By SAP

4.2
(17 Ratings)

SAP Customer Data Platform is a software designed to unify and manage customer data from multiple sources, providing organizations with a centralized view of their customer profiles. The software enables collection, segmentation, and organization of first-party, second-party, and third-party data in real time. It addresses the business challenge of fragmented customer information by enabling secure and compliant data governance, consent management, and data privacy controls. The software supports activation of customer insights across sales, marketing, and service channels to enhance personalization and customer engagement. It integrates with existing enterprise systems and provides tools for analytics, audience segmentation, and identity resolution to improve decision-making and operational efficiency.

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Logo of Oracle Fusion Unity Data Platform

Oracle Fusion Unity Data Platform

By Oracle

4.1
(16 Ratings)

Oracle Unity Customer Data Platform transforms enterprise-wide customer data into actionable, trusted, and AI-enabled customer profiles. Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.

With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.

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Zeta Marketing Platform

By Zeta

4.3
(15 Ratings)

The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers and growing the value of your existing relationships. The ZMP enables you to recognize your best customers and prospects across channels and devices and engage them with personalized experiences—powered by predictive marketing insight and proprietary AI.

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Logo of WebEngage

WebEngage

By WebEngage

4.6
(13 Ratings)

WebEngage is a full-stack retention operating system with:

-A customer data platform offering a unified view of the customer integrating data from various sources and external systems

-An engagement stack across 11+ channels including email, WhatsApp, sms, web and mobile push, and omni-channel journey orchestration

-Reporting and tracking marketing, product, and revenue analytics

-A personalization engine that lets you create 1:1 personalized messages across all the channels of engagement

WebEngage works with 400+ customers worldwide across industries like E-Commerce, Edutech, Fintech, Gaming, Financial Services, Foodtech - F&B, Travel, Transportation, and more.

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Logo of BlueVenn (Legacy)

BlueVenn (Legacy)

By Upland

4.8
(12 Ratings)

BlueVenn (Legacy) is a software designed to support organizations in managing customer data and executing multi-channel marketing campaigns. It provides features for customer data integration, advanced segmentation, analytics, and campaign management. The software enables users to unify customer records from multiple sources, create targeted audience segments, and analyze customer behavior to inform marketing strategies. With its campaign management capabilities, the software allows teams to plan, automate, and measure cross-channel marketing activities. BlueVenn (Legacy) aims to address business challenges related to fragmented customer data and inefficient marketing processes by facilitating a centralized approach to data-driven campaign management and audience insights.

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Logo of Leadspace Drive

Leadspace Drive

By Leadspace

4.4
(12 Ratings)

Leadspace Drive is a software designed to support B2B marketing and sales teams by providing customer data management, audience segmentation, and lead enrichment capabilities. The software enables organizations to aggregate and maintain accurate account and contact data from multiple sources, facilitating improved targeting and engagement. Leadspace Drive helps address challenges related to fragmented or incomplete customer information by integrating data, scoring leads, and identifying ideal prospects within existing databases. It offers features for data unification, analytics, audience building, and workflow automation, aiming to enhance data-driven decision-making and operational efficiency in marketing and sales activities.

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Logo of Datastreams Platform

Datastreams Platform

By Datastreams

4.2
(11 Ratings)

Datastreams Platform is a software designed to facilitate data governance, data integration, and compliance processes for organizations managing sensitive information. This software enables users to discover, classify, and monitor data flows within various IT environments, offering features such as automated data mapping and real-time tracking. It supports the creation of data privacy workflows and helps organizations meet regulatory requirements by providing centralized control over data access and processing activities. Datastreams Platform addresses the business problem of effective data management and regulatory compliance, aiming to streamline complex processes surrounding data identification, control, and usage across multiple systems.

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Features of Customer Data Platforms

Updated January 2026

Mandatory Features:

  • Customer data object management: The creation and management of unified customer profiles from person-level data by integrating multiple sources using deterministic or probabilistic identity resolution. It also governs and activates related objects linked to profiles, such as audiences, campaigns, scores and accounts.

  • Activation: The ability to send segments, with instructions for activating them, to engagement tools and platforms, including those for email campaigns, mobile messaging and advertising, among others. CDPs increasingly function as centralized decision-making tools, supporting real-time personalization and next-best-action decision making.

  • Data collection: Ingest (extract) first-party, individual-level customer data from multiple sources and formats, online and offline, in real time and without limits on storage. This includes enterprise data sources (such as cloud data warehouses and datalakes) and data sources from business functions. Data persists as long as needed for processing and is typically left unchanged in its original source. This includes both anonymous and known first-party identifiers, behaviors and attributes.

  • Analytic reporting: Performance and propensity analysis for various levels of customer data, such as the attribute level, profile level or segment level.

Gartner Research

Magic Quadrant for Customer Data PlatformsCritical Capabilities for Customer Data Platforms
Gartner Peer Insights 'Voice of the Customer': Customer Data Platforms

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