Customer Data Platforms Reviews and Ratings

Segment has helped in integrating multiple service without tech bandwidth else we would have block tech team bandwidth and integrate the events with web-engage and mixpanel

The ability to slice and dice customer data using filters is quite helpful. I appreciate the seamless ability to craft comprehensive views of our customer data at both macro and micro levels.

User experiences with Salesforce Data Cloud can vary depending on the specific needs and expectations of the users. Data Unification: Users may appreciate the ability to unify data from different sources, such as CRM systems, online interactions, and external datasets. The platform's capability to provide a comprehensive view of customer data can be a positive aspect. Audience Segmentation: Salesforce Data Cloud allows users to create targeted audience segments based on specific criteria. Users may find the segmentation features helpful for tailoring marketing messages to different customer segments. Integration with Salesforce Products: For organizations using other Salesforce products, the integration capabilities with the Salesforce ecosystem can streamline workflows and provide a more cohesive user experience. Activation of Data: The platform facilitates the activation of data for marketing purposes, enabling users to deliver more personalized and relevant content to their target audience. Users may appreciate the impact on the effectiveness of their marketing campaigns. Analytics and Reporting: Robust analytics and reporting features can provide insights into the performance of marketing campaigns and the behavior of target audiences. Users may find value in the ability to measure the success of their data-driven strategies. Data Privacy and Compliance: Given the importance of data privacy, users may appreciate features and tools within Salesforce Data Cloud that help ensure compliance with data protection regulations and industry standards. Ease of Use: The user interface and overall user experience in terms of ease of use can significantly impact user satisfaction. Users often prefer intuitive platforms that require minimal training.

We have been working with Blueshift for the past 2 years during the entirety of our engagement the experience has been consistently positive. The Blueshift team consistently demonstrates commitment to their client's needs providing countless opportunities for us to provide feedback, addressing concerns, and delivering on exceptional support throughout the relationship.

A fantastic all in one CDP with incredibly easy usability.

Adobe Real Time CDP has remarkably streamlined our data processes, enabling profound insights and personalized customer engagement.

this application works well as a central platform for managing customer database, as well as for building detailed profiles per customer. if you are looking for more in-depth information regarding how customers engage with your brand, then BlueConic is a great choice.

We have x million members. Membership operations become a very heavy works. MAP of Convertlab helps us improve the efficiency of operations. Thought cross-channel integration, personalized touch and communication with a large number of consumers is realized.

The ActionIQ partnership has been transformative for our business and marketing org. From initial integration to the operationalizing phase to ongoing use case development, the ActionIQ strategic support team has been key in ensuring we're leveraging best practices and getting the most out of CDP technology. One of their key differentiators is their ability and willingness to step in and truly understand our business - by engraining themselves in our day-to-day operations and business strategy, they've helped us unlock significant performance gains that have led to bottom line growth. Over the past two years we've been able to quantify a number of improvements they've been able to help us drive for the paid media program - customer match rates have risen +500%, customer acquisition costs decreased 76%, and conversion rates increased +150%.

SAP tools are very user-friendly and very great they help my organization to improve all our business processes and departments in just a short period. SAP Customer Data Platform is one of the best tool we rely on because it helps us to fully understand our customer through insights which we use to make data-driven decisions and allows us to track customer activities. It helps to simplify processes and systems through streamlining data entry and management of our organization data.

I have used Tealium now at three separate companies over the last several years and have had an extremely positive experience on all occasions. From the software to the support team, Tealium continues to deliver and innovate in ways that make our businesses more successful.

The integration of BlueVenn to our marketing technology stack has been a game changer for our company. The insights and reporting that have been unlocked by BlueVenn are taking our marketing efforts and business intelligence to a new level. The unification of data across our various platforms is giving us a 360-view of our clients for the first time, and we are personalizing and targeting at unprecedented levels. I can't recommend the product and the team strongly enough.

We are using META Streams and Quality Streams. Through the Datastreams products, data governance could be applied well. Satisfied with technical support, Product Quality, and also the price of products.

The rg1 Platform was "too easy" to INSTALL considering its significant backend capabilities - from data integration/consolidation to creating a ROBUST golden record to analytics/modeling to segmentation to real-time execution and personalization. The platform is highly reliable, accurate, easy to use and flexible - giving our marketing team an "everyday confidence" and allowing them to spend less time on the execution of campaigns and more time testing and pushing the limits on "what if". Connectivity in and out of the platform enables a "plug and play" solution with many of our partners - cutting down on speed to market and reducing reliance on IT / consultative help. Overall the rg1 platform provides a solid foundation for "all things customer."

It is a handy tool for marketing professionals like me with no technical background. WebEngage helps to identify the proper marketing channel and engage leads accordingly. "Check the best channel" is the best feature of this application. For example, if someone is more active on LinkedIn than Emails, then WebEngage helps me to identify it and target him on LinkedIn, thus optimising the marketing spend. As a startup, we have an immense need to observe and track the user journey on a regular basis. WebEngage does this job in the best way possible.

The overall experience with Appier is great. There are CSM and technical support in charge to be our consultant of the product and its application.

I am satisfied with the Zeta Marketing Platform and my experience is quite well with it. Zeta marketing platform is one of the decent and cost-effective marketing automation platforms through we can automate all our marketing campaign for Mobile, Email, social media and we can also send push notification to the customers if they have installed our mobile application. It's a really amazing marketing automation platform for data management, creating and managing end to end marketing campaigns.

All in one beautiful platform. From creating and sending emails to creating ads for social network sites. It provides a complete pictures of suspects and prospects in combination of salesforce CRM

Acquia's tool is easy to navigate and use to understand your customer base and find customers to better target based on their purchases. Our account leader is technically strong and understands our business enabling fast, productive support conversations.

The service and support is exceptional. The team is dedicated and responsive.