Customer Data Platforms Reviews and Ratings

Salesforce team was incredible to work with from understanding our business, to identifying growth opportunities, to defining a solution based on our business strategy that provides our company with a competitve advantage. The SalesForce team invested and continues to invest the time to ensure our implementation is successful.

So far we have been impressed with TD CDP, we have seen the ability to use data across different platforms and see a lot of opportunities. We have a long way to go to get the CDP where we need it to be to truly power our personalization goals but it already has unlocked abilities for us that we didn't have before.

I have used Tealium now at three separate companies over the last several years and have had an extremely positive experience on all occasions. From the software to the support team, Tealium continues to deliver and innovate in ways that make our businesses more successful.

The sales cycle, support along the implementation path, and post-implementation technical advice has been top notch. Not only do we get a better understanding of how we use the tool, but also guidance on best practices around shepherding our data.

As an email marketer, learning how to use Blueshift was a quick and fairly easy process. I've really enjoyed building campaigns and segments within the platform. It's super robust and allows for a ton of customization as well as ways to speed up the build of large/ complicated journeys. Support has been great as well. I can't think of any issues specific to Blueshift that we've had - they've been great.

I am giving Adobe RT CDP and the underlying data platform, Adobe Experience Platform, 5 stars not because it is perfect but because I have not seen any digital messaging management system that is more powerful or comprehensive. I have been an Adobe client for two large organizations and have come to value the integrations that Adobe enables across most components of the digital marketing ecosystem. I also value Adobe's commitment to my success. Adobe has invested a significant amount of time understanding our use cases, challenges and future enhancement requirements.

A fantastic all in one CDP with incredibly easy usability.

this application works well as a central platform for managing customer database, as well as for building detailed profiles per customer. if you are looking for more in-depth information regarding how customers engage with your brand, then BlueConic is a great choice.

Our overall experience with the ActionIQ team has been excellent. They've partnered with us every step of the way from an initial proof of concept to our fully productionalized implementation. We interact with their team almost daily as we fine-tune and continue to push the platform to meet our needs. After several failed attempts in the CDP space, AIQ has been a breath of fresh air and serves the complex needs of our business. Over the past year we've worked on our transition to working within a fully composable setup and ActionIQ team has been with us every step of the way, ensuring we're continuing to set ourselves up for our next phase of maturation.

We have x million members. Membership operations become a very heavy works. MAP of Convertlab helps us improve the efficiency of operations. Thought cross-channel integration, personalized touch and communication with a large number of consumers is realized.

The rg1 Platform was "too easy" to INSTALL considering its significant backend capabilities - from data integration/consolidation to creating a ROBUST golden record to analytics/modeling to segmentation to real-time execution and personalization. The platform is highly reliable, accurate, easy to use and flexible - giving our marketing team an "everyday confidence" and allowing them to spend less time on the execution of campaigns and more time testing and pushing the limits on "what if". Connectivity in and out of the platform enables a "plug and play" solution with many of our partners - cutting down on speed to market and reducing reliance on IT / consultative help. Overall the rg1 platform provides a solid foundation for "all things customer."

Our Zeta team are truly experts at what they do. Not only do they fully understand our industry, they understand every facet of our customer data and lead us to analysis and strategies that make sense and are actionable.

It puts all our data in one place. Helps us evaluate all customers individually and simultaneously. The ability to easily create and track customer success plans has allowed us to ensure our customers are achieving their desired outcome.

The integration of BlueVenn to our marketing technology stack has been a game changer for our company. The insights and reporting that have been unlocked by BlueVenn are taking our marketing efforts and business intelligence to a new level. The unification of data across our various platforms is giving us a 360-view of our clients for the first time, and we are personalizing and targeting at unprecedented levels. I can't recommend the product and the team strongly enough.

Leadspace is one of the most comprehensive data enrichment platforms that we have tested and used. What i liked most apart from the platform itself is their excellent Customer success team who are attentive and always available to discuss issues or requests. They definitely managed the account relationship well.

We are using META Streams and Quality Streams. Through the Datastreams products, data governance could be applied well. Satisfied with technical support, Product Quality, and also the price of products.

It is a handy tool for marketing professionals like me with no technical background. WebEngage helps to identify the proper marketing channel and engage leads accordingly. "Check the best channel" is the best feature of this application. For example, if someone is more active on LinkedIn than Emails, then WebEngage helps me to identify it and target him on LinkedIn, thus optimising the marketing spend. As a startup, we have an immense need to observe and track the user journey on a regular basis. WebEngage does this job in the best way possible.

It is a tool with many functionalities and requires an advanced level of knowledge to use correctly. It serves very well when operating a single brand. in the multbrand scenario it is a little limited.

The overall experience with Appier is great. There are CSM and technical support in charge to be our consultant of the product and its application.

We had a tight deadline for migration to a new CMDB. There were initial concerns that our requirements weren't fully understood for our bespoke needs, but through the course of the implementation project; most of these issues were resolved. Amperity offers such potential to customise, though vision and a good understanding of SQL is required to make use of this. The ability to set up couriers to ingest data, destinations to export to multiple platforms, and grouping to manage multiple of the above is great The option to resolve complex queries to VSE (visual segment editor) means that messy data from multiple sources can be categorised/cleaned behind the scenes and presented to users in a simpler format is fantastic The power of stitch to reconcile duplicate customers is powerful. The rules behind this can be altered to specs; it reduced our customer base by half, accurately! The system is speedy and much of the legwork for BI can be done within the system prior to exporting to BI platforms The system is always up. Even DB refreshes on the live system do not impact other users The sandbox setup is excellent; changes can be tested and promoted easily. Multiple sandboxes can be set up to test specific changes