Customer Data Platforms Reviews and Ratings

What are Customer Data Platforms?

Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Treasure Data Customer Data Cloud is geared towards helping enterprises enhance the performance of their campaigns, streamline operational efficiency, and drive business value through connected customer experiences. The company provides a range of customer data platform solutions designed to integrate customer data, connect identities into unified customer profiles, implement privacy measures, and provide insights and predictions. These are intended to optimize personalized engagement as well as enhance customer acquisition, sales, and retention rates. In its operation, Treasure Data places emphasis on integrating seamlessly with existing tech stacks, ensuring fast time to value, maintaining high-quality data, governance, security, privacy compliance, scalability, and reducing risk across brands and regions. The firm supports businesses by uniting data, analytics, and business users to boost efficiency and foster growth. The company operates in multiple locations around the globe.

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Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s Customer Data Hub solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.

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Twilio aims to stimulate the creative thinking of developers. The enterprise functions as the user-interface layer for the internet, enabling businesses to create engaging interactions for their users. Offering straightforward tools designed to tackle complex issues, Twilio delivers its services via a developer-centered cloud platform, ensuring global reach and transparent pricing.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Hightouch is a Composable Customer Data Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

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San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.

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Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.

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BlueConic is a customer data platform that focuses on liberating first-party data from various systems, making it accessible when needed for transforming customer relationships and promoting business growth. The company's significant services include unifying data into persistent, individual profiles and activating it across customer touchpoints and systems. This facilitates the support of multiple growth-focused initiatives such as customer lifecycle orchestration, modelling and analytics, digital products and experiences, and audience-based monetization. BlueConic operates on a global scale with offices stationed in the US and Europe.

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Uniphore is a B2B AI-native institution with a focus on improving business outcomes across various industrial verticals. One of the key solutions it provides includes infusing AI into multiple areas of the enterprise that have consumer impact. The company utilizes Generative AI, Knowledge AI and Emotion AI, combined with Workflow Automation to optimize customer-impacting operations. Furthermore, it possesses expertise in managing and analysing various forms of data including voice, video, and text. With advancement in AI technology, Uniphore foresees widespread disruption in enterprise functions, particularly those affecting customers. The company's comprehensive platform combines conversational AI, computer vision, tonal analysis, workflow automation, and Robotic Process Automation (RPA), all tailored to provide optimum customer experience across industries.

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Convertlab is a SaaS-based marketing cloud platform that integrates the nuances of marketing technology. Its primary function revolves around enabling business growth through data-driven strategy and individualized marketing methods. This company was initially funded in 2015 and subsequently went through several funding rounds.

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Redpoint is a software platform provider that offers solutions to innovate the customer experience and drive revenue growth for businesses. The Redpoint CDP creates an accurate unified customer profile for any business use case, using data quality and identity resolution combined with no-code segmentation and activation. The Redpoint CDP facilitates customer interactions, personalized moments, and relevant next-best action recommendations. Marketers and CX leaders rely on Redpoint to deliver personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention.

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SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.

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Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more.

The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.

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Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Upland Software is a business-centric firm that concentrates on developing a comprehensive library of cloud-based software products. The core function of these products is to address specific organizational challenges and provide operational support to all sectors of an organization. The company aims to maximize revenue while minimizing expenditure for users, asserting its commitment to offering selection, adaptability, and value. The robust library operates on a large scale and is designed to provide swift value realization to its users.

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WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.

WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.

WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.

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Datastreams is a company that provides an efficient low-code platform with a focus on ensuring business privacy and regulatory compliance. The platform offers a variety of data services. These services are designed to help businesses manage their data securely and stay updated with the latest regulations. With advanced analytics and modern technology, Datastreams assists in the safekeeping of data. The offered services by Datastreams include solutions for data management, privacy protection, and regulatory compliance. Datastreams operates through a user-friendly marketplace available for businesses seeking their services.

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Leadspace, a B2B customer data platform company, helps sales and marketing teams drive more revenue by using AI and enterprise buyer profiling to find, create and accelerate closeable business. Leadspace delivers B2B buyer profiles, TAM & ICP discovery, segmentation, and buyer insights with 30+ embedded data sources and AI-scoring models for company fit, intent, and persona – all within a simple point-and-click interface.

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Appier is a software-as-a-service firm. The central focus is to utilize artificial intelligence to drive business decisions. The establishment year of the enterprise is 2012, and the underlying principle behind its formation was to make artificial intelligence accessible to more people. Currently, it operates from 17 different locations, spanning continents like Asia-Pacific, Europe, and the United States.

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