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Customer Data Platforms

Customer Data Platforms Reviews and Ratings

What are Customer Data Platforms?

Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.

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ActionIQ
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Oracle Unity Customer Data Platform
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Convertlab Digital Marketing Hub
For 50M-1B USD Companies
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Twilio Segment
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Amperity Customer Data Cloud
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Hightouch
For North America
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ActionIQ
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Redpoint CDP
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Twilio Segment
Integration & Deployment
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ActionIQ
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Redpoint CDP
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Convertlab Digital Marketing Hub

Product Listings

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Logo of Salesforce Data Cloud

Salesforce Data Cloud

By Salesforce

4.4
(148 Ratings)
customers choice 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Logo of Tealium Customer Data Hub

Tealium Customer Data Hub

By Tealium

4.4
(147 Ratings)

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s Customer Data Hub solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.

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Logo of Treasure Data CDP

Treasure Data CDP

By Treasure Data

4.5
(117 Ratings)

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust.

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Twilio Segment

By Twilio

4.5
(93 Ratings)

Twilio aims to stimulate the creative thinking of developers. The enterprise functions as the user-interface layer for the internet, enabling businesses to create engaging interactions for their users. Offering straightforward tools designed to tackle complex issues, Twilio delivers its services via a developer-centered cloud platform, ensuring global reach and transparent pricing.

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Logo of Adobe Real-Time CDP

Adobe Real-Time CDP

By Adobe

4.3
(79 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Logo of BlueConic

BlueConic

By BlueConic

4.2
(69 Ratings)

BlueConic is a customer data platform that focuses on collecting, unifying, and activating first-party data and making it accessible to transform customer relationships and fuel business growth. The company's significant services include unifying data into persistent, individual profiles and activating it across customer touchpoints and systems. This facilitates the support of multiple growth-focused initiatives such as customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. BlueConic operates on a global scale with offices stationed in the US, Mexico City, and Europe.

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Logo of Amperity Customer Data Cloud

Amperity Customer Data Cloud

By Amperity

4.5
(66 Ratings)

Amperity is an enterprise-grade customer data platform that helps global brands unlock the full value of their customer data.

The platform uses patented identity resolution technology, combining probabilistic and deterministic techniques to unify fragmented records with high accuracy—even when data is inconsistent, incomplete, or siloed. This enables the creation of a persistent, comprehensive view of each customer.

With a reliable foundation of first-party data, teams across marketing, analytics, digital, and IT can access consistent customer profiles to support personalization, audience segmentation, campaign measurement, data science, and compliance initiatives. Amperity also supports real-time activation across a broad ecosystem of partners and channels.

Designed for flexibility, transparency, and enterprise scale, across industries. The platform accelerates time to insight, reduces operational complexity, and improves customer acquisition, retention, and lifetime value.

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Hightouch

By Hightouch

4.5
(63 Ratings)

Hightouch is a Composable Customer Data Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

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Bloomreach Engagement

By Bloomreach

4.5
(54 Ratings)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.

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Blueshift

By Blueshift

4.6
(53 Ratings)

Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.

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ActionIQ

By Uniphore

5
(30 Ratings)

Uniphore is a B2B AI-native institution with a focus on improving business outcomes across various industrial verticals. One of the key solutions it provides includes infusing AI into multiple areas of the enterprise that have consumer impact. The company utilizes Generative AI, Knowledge AI and Emotion AI, combined with Workflow Automation to optimize customer-impacting operations. Furthermore, it possesses expertise in managing and analysing various forms of data including voice, video, and text. With advancement in AI technology, Uniphore foresees widespread disruption in enterprise functions, particularly those affecting customers. The company's comprehensive platform combines conversational AI, computer vision, tonal analysis, workflow automation, and Robotic Process Automation (RPA), all tailored to provide optimum customer experience across industries.

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Logo of Convertlab Digital Marketing Hub

Convertlab Digital Marketing Hub

By Convertlab

4.6
(26 Ratings)

Convertlab is a SaaS-based marketing cloud platform that integrates the nuances of marketing technology. Its primary function revolves around enabling business growth through data-driven strategy and individualized marketing methods. This company was initially funded in 2015 and subsequently went through several funding rounds.

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Redpoint CDP

By Redpoint

4.8
(17 Ratings)

Redpoint is a software platform provider that offers solutions to innovate the customer experience and drive revenue growth for businesses. The Redpoint CDP creates an accurate unified customer profile for any business use case, using data quality and identity resolution combined with no-code segmentation and activation. The Redpoint CDP facilitates customer interactions, personalized moments, and relevant next-best action recommendations. Marketers and CX leaders rely on Redpoint to deliver personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention.

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Logo of SAP Customer Data Platform

SAP Customer Data Platform

By SAP

4.2
(17 Ratings)

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.

SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

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Logo of Oracle Unity Customer Data Platform

Oracle Unity Customer Data Platform

By Oracle

4.1
(16 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Logo of Zeta Marketing Platform

Zeta Marketing Platform

By Zeta Global

4.2
(15 Ratings)

Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more.

The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.

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Logo of WebEngage

WebEngage

By WebEngage

4.6
(13 Ratings)

WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.

WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.

WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.

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Logo of BlueVenn (Legacy)

BlueVenn (Legacy)

By Upland

4.8
(12 Ratings)

Upland Software Inc. enables global businesses to work smarter with over 20 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.

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Logo of Leadspace Drive

Leadspace Drive

By Leadspace

4.4
(12 Ratings)

Leadspace, a B2B customer data platform company, helps sales and marketing teams drive more revenue by using AI and enterprise buyer profiling to find, create and accelerate closeable business. Leadspace delivers B2B buyer profiles, TAM & ICP discovery, segmentation, and buyer insights with 30+ embedded data sources and AI-scoring models for company fit, intent, and persona – all within a simple point-and-click interface.

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Logo of Datastreams Platform

Datastreams Platform

By Datastreams

4.2
(11 Ratings)

Datastreams is a company that provides an efficient low-code platform with a focus on ensuring business privacy and regulatory compliance. The platform offers a variety of data services. These services are designed to help businesses manage their data securely and stay updated with the latest regulations. With advanced analytics and modern technology, Datastreams assists in the safekeeping of data. The offered services by Datastreams include solutions for data management, privacy protection, and regulatory compliance. Datastreams operates through a user-friendly marketplace available for businesses seeking their services.

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Features of Customer Data Platforms

Updated January 2026

Mandatory Features:

  • Customer data object management: The creation and management of unified customer profiles from person-level data by integrating multiple sources using deterministic or probabilistic identity resolution. It also governs and activates related objects linked to profiles, such as audiences, campaigns, scores and accounts.

  • Activation: The ability to send segments, with instructions for activating them, to engagement tools and platforms, including those for email campaigns, mobile messaging and advertising, among others. CDPs increasingly function as centralized decision-making tools, supporting real-time personalization and next-best-action decision making.

  • Data collection: Ingest (extract) first-party, individual-level customer data from multiple sources and formats, online and offline, in real time and without limits on storage. This includes enterprise data sources (such as cloud data warehouses and datalakes) and data sources from business functions. Data persists as long as needed for processing and is typically left unchanged in its original source. This includes both anonymous and known first-party identifiers, behaviors and attributes.

  • Analytic reporting: Performance and propensity analysis for various levels of customer data, such as the attribute level, profile level or segment level.

Gartner Research

Magic Quadrant for Customer Data PlatformsCritical Capabilities for Customer Data Platforms
Gartner Peer Insights 'Voice of the Customer': Customer Data Platforms

Top Trending Products

Tealium Customer Data HubAdobe Real-Time CDPOracle Unity Customer Data PlatformHightouch

Popular Product Comparisons

Adobe Real-Time CDP vs Salesforce Data CloudBloomreach Engagement vs Treasure Data CDPTreasure Data CDP vs Twilio SegmentSalesforce Data Cloud vs Twilio SegmentAdobe Real-Time CDP vs Treasure Data CDPBlueConic vs Treasure Data CDPSalesforce Data Cloud vs Treasure Data CDPAdobe Real-Time CDP vs Twilio Segment

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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