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  3. Adobe Experience Manager
Logo of Adobe Experience Manager

Adobe Experience Manager

byAdobe
in Digital Experience Platforms
4.3

Overview

Product Information on Adobe Experience Manager

Updated 13th October 2025

What is Adobe Experience Manager?

Adobe Experience Manager is a content management software that enables organizations to create, manage, and deliver digital experiences across web, mobile, and other channels. The software incorporates functionalities for managing websites, digital assets, and forms, allowing efficient collaboration between teams and streamlining content workflows. Adobe Experience Manager addresses business needs such as maintaining brand consistency, personalizing user interactions, and accelerating time-to-market for digital content. The software provides tools for integrating analytics and marketing data to optimize customer engagement and supports scalability for complex digital environments. It is designed to solve challenges surrounding content organization, publishing, asset reuse, and governance throughout various digital touchpoints.

Adobe Experience Manager Pricing

Adobe Experience Manager is a software that uses a subscription-based pricing model, typically structured around enterprise licensing with annual or multi-year agreements. Pricing depends on factors such as the number of users, components used, deployment options, and storage requirements. The software’s costs are customized based on the scope and scale required by the organization.

Overall experience with Adobe Experience Manager

Marketing Manager
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“AEM Sites Offers Strong Content Management But Requires Significant Development Support”

4.0
Nov 26, 2025
Overall the experience with AEM Sites has been really positive. It offers strong content management capabilities for building complex sites. The initial setup was time consuming but maintenance has been reasonably efficient. We use it for our primary site and integrate it with a course information management system to list course offerings.
IT Manager
50M - 250M USD, IT Services
CRITICAL

“End Users Appreciate Site Creation Ease Despite Technical Documentation Challenges”

3.0
Nov 18, 2025
Good product for end users to create easily sites and experiences but with poor documentation and support from the vendor

About Company

Company Description

Updated 6th February 2025

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Adobe Experience Manager
Reviewer Insights for: Adobe Experience Manager
Deciding Factors: Adobe Experience Manager Vs. Market Average
Performance of Adobe Experience Manager Across Market Features

Adobe Experience Manager Likes & Dislikes

Like

1. Excellent content management with flexible templates and components. 2. Scalability for multi-site and multi-lingual support. We don't heavily use it now but a major selling point. 3. Integration with the other experience cloud products/marketing tools and the Adobe creative suite applications.

Like

The possibility that it gives to the end users and the compatibility with multiple tools

Like

Service - they are true partners helping from the high-level strategic view through the hands-on solutioning and education. Product - the native integration with the large array of products helps streamline workflow and reduce admin Product - the flexibility in configuration of the tool so it can really be customized to our needs both now and as we change (because we change a LOT)

Dislike

1. Steep learning curve for new users who are not tech-savvy or not familiar with other Adobe products. And unless you put a lot of time into testing the user permission levels, because it is so feature-rich there are lots of opportunities for inadvertent access when not desired. 2. Cost of licensing is reasonable for us as a large organisation, but would be very expensive for a small company. However, we have needed constant development support which is expensive, and have been caught out being charged for 'content requests' as the metric. Adobe gives frustratingly little detail as to what the content requests are, so if you go over, it's very difficult to pin point why.

Dislike

How much complex it is to customize the product and the fact that the technical documentation is not clear and it takes a lot to understand how I can implement a specific feature or if there is a better way, possibly OOB, to implement it.

Dislike

Bulk content management can be clunky,

Top Adobe Experience Manager Alternatives

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1. Progress Sitefinity
4.4
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Logo of Liferay Digital Experience Platform
2. Liferay Digital Experience Platform
4.6
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3. Salesforce Experience Cloud
4.3
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Peer Discussions

Adobe Experience Manager Reviews and Ratings

4.3

(530 Ratings)

Rating Distribution

5 Star
42%
4 Star
52%
3 Star
5%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Manager
    Gov't/PS/Ed
    Education
    Review Source

    AEM Sites Offers Strong Content Management But Requires Significant Development Support

    4.0
    Nov 25, 2025
    Overall the experience with AEM Sites has been really positive. It offers strong content management capabilities for building complex sites. The initial setup was time consuming but maintenance has been reasonably efficient. We use it for our primary site and integrate it with a course information management system to list course offerings.
  • Operations Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Excellent product with exceptional vendor support, you will need a solution expert in house to maximize full value

    5.0
    Nov 13, 2025
    We have an enterprise account manager & several product account managers - they are fantastic at communicating with us (and each other), being strategic partners to achieve our goals, and providing support. Best engagement from a vendor I've experienced in my career.
  • Talent Acquisition & Retention Manager
    1B-10B USD
    Energy and Utilities
    Review Source

    Centralized Content Control Benefits Contrasted by Complexity and Maintenance Demands

    4.0
    Jan 21, 2026
    My experience with Adobe Experience Manager has been good because of its strength and its complexity. It delivers strong results for enterprise-level content management, but it also demands time, skills and resources. When used in the right environment, it proves to be a dependable and powerful platform.
  • NETWORK ADMINISTRATOR
    50M-1B USD
    IT Services
    Review Source

    Centralized Content Management and Cross-Platform Publishing With Adobe Experience Manager

    5.0
    Dec 6, 2025
    Adobe Experience Manager works well for me because it can handle any kind of size of data, marketing heavy easily also i can integrate it with other Adobe tools which enhance the overall performance.
  • IT Associate
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Advanced Capabilities in AEM Offset by Expense and Developer Dependence

    4.0
    Nov 27, 2025
    if set-up correctly AEM can streamline content authoring as no CMS I ever worked in, has plenty useful features ootb and a good developer can do wonders to extend them; downside is that it's expensive and slow, with user documentation lacking basic information and from what I see no real appetite to implement community ideas
...
Showing Result 1-5 of 593

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  • Magic Quadrant for Digital Experience Platforms

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