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CRM Customer Engagement Center

CRM Customer Engagement Center (CEC) Reviews and Ratings

What is a CRM Customer Engagement Center (CEC)?

Gartner defines the CRM customer engagement center (CEC) as a cohesive set of software built around core case management tools, dedicated to providing customer service and support by engaging with customers, and intelligently orchestrating the processes, data, systems, and resources of an organization.

CRM CEC is a key software platform used in delivering end-to-end customer service and support experiences. It enables customers to engage and interact with an organization as well as for the organization to orchestrate its internal and external processes and resources to fulfill the customer’s expected outcome.

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Logo of Zoho Desk

Zoho Desk

By Zoho

4.5
(2235 Ratings)
customers choice 2025

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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Zendesk for customer service

By Zendesk

4.4
(917 Ratings)

Zendesk was founded in 2007 with the aim of revolutionizing customer experience by allowing businesses to shift their customer service to the online world. Zendesk facilities billions of conversations, linking an extensive range of brands with millions of customers via various platforms such as telephony, chat, email, messaging, social channels, communities, review sites, and help centers. Developed in Copenhagen, Denmark, and grown in California, the company now employs a considerable workforce worldwide.

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Freshdesk Omni

By Freshworks

4.3
(667 Ratings)

Freshworks Inc. (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates globally.

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Agentforce Service

By Salesforce

4.4
(366 Ratings)

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Sugar Serve

By SugarCRM

4.5
(250 Ratings)

SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.

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Oracle Fusion Service

By Oracle

4.7
(176 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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ServiceNow Customer Service Management

By ServiceNow

4.3
(146 Ratings)

ServiceNow is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes.

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Microsoft Dynamics 365 Customer Service

By Microsoft

4.4
(134 Ratings)

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.

Microsoft Security helps protect people and data against cyberthreats to give peace of mind.

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eGain AI Knowledge Hub

By eGain

4.6
(102 Ratings)

eGain is a provider of cloud-based software for customer engagement. With an operating presence spanning North America, EMEA and APAC, eGain's solutions aim to enhance customer experience and optimize service processes while supporting sales across web, social, and phone channels. For over a decade, the company's software has been utilized to consolidate fragmented sales engagement and customer service operations into unified Customer Engagement Hubs (CEHs). The company headquarters are located in Sunnyvale, California.

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Kapture CX

By Kapture

4.8
(88 Ratings)
customers choice 2025

Kapture is an enterprise-grade AI powered omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. Kapture’s teams and technology are built ground up with a core focus on “the customer”. Built around hyper-personalization, Kapture brings context and intelligence to every resolution while keeping it extremely personalized making every customer feel valued and every resolution unique.

With expertise in four key industry verticals: Retail (offline + ecommerce), BFSI, Travel, and Consumer durables (consumer goods and appliances), Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

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Vtiger Help Desk

By Vtiger

4.2
(78 Ratings)

Vtiger specializes in providing a Cloud CRM solution built on a robust Open Source Core. It is utilized globally to manage core business functions such as sales, marketing, and support. Vtiger's Cloud CRM V9 introduces AI/ML capabilities to streamline enterprise-grade CRM processes cost-efficiently. The solution aims to enhance team performance and boost overall customer experience throughout their purchasing journey.

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SAP Service Cloud

By SAP

4.5
(77 Ratings)

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.

SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

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SAP CRM (Legacy)

By SAP

4.2
(75 Ratings)

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.

SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

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Pega Customer Service

By Pegasystems

4.5
(74 Ratings)

Pega provides a low-code platform that empowers the world’s leading enterprises to Build for Change. Clients use Pega's AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, Pega has built their scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow.

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Service Creatio

By Creatio

4.8
(72 Ratings)

Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. Millions of workflows run on Creatio daily, supporting thousands of clients in 100 countries. Genuine care for our clients and partners is at the heart of our DNA.

Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The company provides a Financial Services CRM platform, plus industry workflows across 19 verticals and a range of marketplace add-ons.

Creatio is headquartered in Boston, MA, with 850 employees in ten offices across 25 countries.

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Oracle Siebel CRM

By Oracle

4.2
(54 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Logo of Verint Channel Automation

Verint Channel Automation

By Verint

3.9
(37 Ratings)

Verint delivers customer experience automation. Companies use the Verint Open Platform and Verint's team of AI-powered bots to deliver tangible AI business outcomes across the enterprise. Verint helps brands elevate CX while simultaneously lowering costs and realizing significant ROI and business outcomes now.

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Emplifi Service

By Emplifi

4.2
(34 Ratings)

Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. With a solid industry presence of over two decades, Emplifi blends these diverse branches of any business operation to enhance customer experiences at every touchpoint along their journey. The focus of Emplifi is to aid companies in delivering superior encounter experiences throughout the customer consumption voyage.

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Logo of Ameyo by Exotel

Ameyo by Exotel

By Exotel

4.8
(29 Ratings)

Exotel provides AI-powered customer communication solutions. The platform includes voice and messaging APIs, supporting SMS, WhatsApp, RCS, WebRTC, in-app calling, voice streaming, IVR call routing, call forwarding, and CRM integration. Exotel also offers call analytics, recording, and an intuitive agent dashboard. The Contextual Customer Data Platform transforms raw data into personalized customer narratives, providing actionable insights.

Exotel holds a UL-VNO license for VoIP telephony services, ensuring compliance as a cloud calling operator. This comprehensive solution helps businesses manage and enhance their customer communications effectively.

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Logo of IFS Contact Center and Customer Engagement

IFS Contact Center and Customer Engagement

By IFS

4.4
(21 Ratings)

IFS is a global enterprise software provider focusing on assisting businesses in manufacturing, distributing goods, asset maintenance and managing service-oriented operations. The company's single platform connects industry-specific products through a unified data model and incorporates digital innovations. This design allows companies to deliver effectively during their critical service moments. The know-how of IFS employees combined with the continuously expanding ecosystem contributes to the company being a recommended choice in the sector. The company's workforce is guided by principles such as agility, trust, and collaboration.

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Features of CRM Customer Engagement Center

Updated November 2025

Mandatory Features:

  • Automation of Engagements — uses AI techniques to enable automated customer engagements and workflow automations

  • Case Management — enables case creation, assignment, routing, escalation, case conversations, and other necessary processing of a case record

  • Workflow and Business Process Management — enables the design, orchestration, monitoring and potential automation of process steps involved in delivering customers’ service and support outcomes

  • Real-Time Continuous Intelligence — uses of AI techniques and analytics derived from both historical and real-time data to power smarter interactions and customer service journeys in real-time

  • Knowledge Management — enables the discovery, capture, creation, curation and maintenance of contextual knowledge to be consumed by customers, employees and automations during various moments in a customer’s service journey

  • Digital Engagement — enables customers and employees to seamlessly connect, reconnect and interact over a variety of digital channels

  • To be considered a CRM CEC, a solution must be anchored in a customer system of record enabling the control of customer master data during interactions.

  • Intelligent Voice Support — enables customers to seamlessly move between voice and digital interaction modes while preserving the interaction context, through the use of a range of techniques and data

  • Platform Ecosystem and Integration — provides a range of techniques to incorporate third-party function development and integration of systems and data, including through applications developed by independent software vendors participating in a marketplace

Gartner Research

Magic Quadrant for CRM Customer Engagement CenterCritical Capabilities for CRM Customer Engagement Center
Gartner Peer Insights 'Voice of the Customer': CRM Customer Engagement Center

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