CRM Customer Engagement Center (CEC) Reviews and Ratings
What is a CRM Customer Engagement Center (CEC)?
Gartner defines the CRM customer engagement center (CEC) as a cohesive set of software built around core case management tools, dedicated to providing customer service and support by engaging with customers, and intelligently orchestrating the processes, data, systems, and resources of an organization.
CRM CEC is a key software platform used in delivering end-to-end customer service and support experiences. It enables customers to engage and interact with an organization as well as for the organization to orchestrate its internal and external processes and resources to fulfill the customer’s expected outcome.
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Zoho Desk is a software designed to manage customer service operations by providing a platform for ticketing, issue tracking, and knowledge base management. It facilitates communication between support teams and customers through features such as multi-channel ticketing, automation of repetitive tasks, reporting, and analytics. Zoho Desk enables teams to organize, prioritize, and resolve customer inquiries, aiming to improve response times and overall service efficiency. The software supports customization for workflows and integrations with other business applications, which helps organizations streamline their support processes and monitor performance metrics. Zoho Desk addresses the business problem of handling customer queries efficiently and maintaining consistent support across various communication channels.
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale.
Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1800+ apps under one platform.
Zendesk QA uses AI to evaluate and improve agent performance, while Workforce Management optimizes scheduling and productivity to ensure readiness during peak times. The solution is easy to implement and adjust without needing IT or developers.
Freshdesk Omni is a customer support software designed to streamline and unify customer communications across multiple channels including email, phone, chat, social media, and messaging applications. The software provides a centralized inbox for tickets, automated workflow features, and tools for team collaboration to help support teams manage customer queries efficiently. Freshdesk Omni includes capabilities such as ticket routing, real-time reporting, analytics, and integration with third-party applications, enabling businesses to track and resolve customer issues. The software aims to improve response and resolution times by automating repetitive tasks and facilitating contextual conversations, addressing the business challenge of managing high volumes of customer interactions across diverse communication platforms.
Salesforce Service Cloud is a customer service software designed to facilitate case management, support automation, and multichannel communication for organizations. The software provides tools for case tracking, knowledge management, and workflow automation, helping support teams deliver consistent responses and manage inquiries across various channels including email, phone, chat, and social media. Service Cloud enables businesses to organize customer information, streamline service workflows, and track service metrics. It includes features for creating self-service portals and knowledge bases, allowing customers to find answers independently. The software addresses the need for efficient customer service operations by offering integrated reporting and analysis tools to monitor performance and improve service delivery.
Sugar Serve is a customer service software designed to help organizations manage and resolve customer inquiries and support cases efficiently. The software provides features such as case management, service level agreement tracking, workflow automation, and reporting tools. It enables support teams to prioritize and route cases, track customer issues, and monitor service performance through dashboards and analytics. Sugar Serve supports integration with communication channels including email and self-service portals, allowing users to deliver consistent support across touchpoints. By centralizing customer information and interactions, the software aims to streamline support processes and assist organizations in addressing customer needs and improving response times.
Oracle Fusion Service is a software designed to assist organizations in managing customer service operations across multiple channels, including digital and assisted service touchpoints. The software provides tools for case management, knowledge management, and intelligent automation to streamline service processes. It integrates with various communication platforms to facilitate omnichannel support and helps businesses address customer inquiries efficiently. The software also incorporates analytics and reporting features to provide insights into service performance and customer interactions. By centralizing service information and automating routine tasks, the software aims to enhance operational efficiency and improve resolution times for customer issues.
ServiceNow Customer Service Management is a software designed to streamline customer support processes by integrating case management, automated workflows, and self-service capabilities. The software enables organizations to track, resolve, and manage customer inquiries and issues from multiple channels within a unified platform. It supports knowledge base integration, real-time analytics, and proactive service resolutions by connecting front-office and back-office teams. Businesses use the software to improve response times, automate repetitive tasks, and gain visibility into customer interactions. ServiceNow Customer Service Management addresses the challenges of fragmented customer support systems by centralizing operations, enabling efficient communication, and fostering data-driven decision making.
Microsoft Dynamics 365 Customer Service is a software that provides tools for managing customer support operations across various channels, including chat, email, and phone. The software offers functionalities such as case management, knowledge base creation, and workflow automation to enable consistent service delivery. It integrates with other Microsoft products to streamline information sharing and improve response times. Dynamics 365 Customer Service supports data-driven insights through reporting and analytics features, allowing organizations to monitor performance and identify areas for improvement. The software is designed to address the need for efficient customer interaction management and to help businesses resolve issues promptly while maintaining comprehensive records of customer communications.
eGain Customer Engagement Suite is a software designed to help organizations manage and enhance customer interactions across multiple digital channels including chat, email, social media, and messaging applications. The software offers features such as unified agent desktops, knowledge management, workflow automation, analytics, and case management. It aims to streamline communication, improve response times, and provide consistent customer experiences by integrating various interaction channels into a single platform. The software addresses challenges related to fragmented customer engagement, operational inefficiencies, and the need for personalized interactions by enabling agents to access contextual information and relevant knowledge during customer conversations.
Kapture CX is an advanced omnichannel customer support platform leveraging AI technology. It is tailored to enhance enterprise capabilities in delivering a streamlined customer experience. Deployed across 16+ countries and serving over 1000 customers, Kapture offers customizable solutions for various sectors such as BFSI, Retail, Travel, and more. The platform facilitates organizations in improving essential metrics to enhance contact center efficiency and cost-effectiveness by consolidating operations onto a unified platform.
SAP Service Cloud is a software that facilitates customer service operations by integrating case management, omni-channel support, and knowledge management into a unified platform. The software enables organizations to handle customer inquiries through multiple channels such as email, chat, and social media, providing agents with real-time access to information and collaboration tools. It offers workflow automation, service analytics, and customizable dashboards to assist with tracking performance and optimizing service delivery. SAP Service Cloud aims to improve response times and enhance issue resolution for businesses needing to manage large volumes of customer interactions efficiently.
Vtiger Help Desk is a software designed to streamline and manage customer support operations by providing features such as ticket management, automated workflows, service level agreement monitoring, and collaborative tools. The software facilitates tracking and resolution of customer queries, ensuring efficient handling of support requests from submission to closure. It offers a unified platform for support teams to categorize, prioritize, and assign tickets, while automating routine processes to reduce manual effort. The software also includes reporting and analytics capabilities for monitoring support performance and identifying areas for improvement. Vtiger Help Desk is aimed at helping businesses organize their support processes and respond promptly to customer issues.
SAP CRM is a software application designed to support customer relationship management processes for organizations. The software enables users to manage sales, marketing, and customer service activities through tools that facilitate customer data organization, opportunity management, campaign planning, service request tracking, and interaction history. Its features include lead and contact management, sales forecasting, customer analytics, and workflow automation. SAP CRM is used to centralize customer interactions, streamline business processes related to customer engagement, and improve the efficiency of sales and support teams. The software addresses business challenges related to tracking customer relationships, optimizing marketing efforts, and enhancing service delivery across multiple channels.
Pega Customer Service is a software solution that enables businesses to effortlessly deliver personalized, omni-channel customer service. Armed with AI and automation, it boosts agent performance and reduces manual processes, saving everyone time. By leveraging AI-powered workflows, businesses can streamline and automate service cases, ensuring consistent experiences and quick outcomes. Pega also enables intelligent self-service across touchpoints, empowering customers to self-solve and self-resolve.
Service Creatio is a new era service platform to delight customers and drive service excellence with no-code and AI at its core. It enables organizations to streamline case management, automate routine service tasks, and monitor service performance. The software provides tools for managing service requests, tracking issue resolution, and analyzing customer interactions across various channels, including email, phone, chat, and social media. Service Creatio includes configurable dashboards and reporting features to support service quality improvement and operational transparency. The software is aimed at helping businesses improve efficiency in handling customer inquiries, reduce response times, and ensure consistency in service delivery.
Oracle Siebel Service is a software designed to help organizations manage and automate customer service operations across multiple channels. The software provides functionalities for case management, service request tracking, knowledge management, and workflow automation. It supports integration with contact centers, self-service portals, and field service management systems. Oracle Siebel Service addresses business challenges related to consistent customer service delivery, process standardization, and efficient resolution of service requests by consolidating information and automating common service processes. The software also offers analytics and reporting features to monitor service performance and optimize resource allocation.
Verint Channel Automation is a software designed to automate customer interactions across multiple communication channels, including voice, chat, email, and social media. The software utilizes artificial intelligence and machine learning to streamline workflows, route inquiries, and deliver contextual responses, helping organizations manage large volumes of interactions efficiently. It integrates with existing customer engagement platforms to provide consistent experiences, reduce manual tasks, and improve response times. Verint Channel Automation addresses business challenges related to optimizing customer service operations and increasing agent productivity, supporting organizations in managing resources while enabling scalability across digital channels.
Emplifi Service is a software designed to support businesses in managing customer experiences across social media, messaging platforms, and digital channels. The software enables organizations to streamline social media management, facilitate customer engagement, and analyze interactions for improved service delivery. It provides features such as unified inboxes, automated responses, case tracking, and analytics to monitor performance and resolve issues efficiently. The software aims to address challenges related to omnichannel customer support, allowing teams to collaborate and respond to inquiries with greater speed and consistency. By integrating various communication channels and offering reporting tools, Emplifi Service helps businesses enhance operational efficiency and improve customer satisfaction.
Ameyo by Exotel is an AI-first cloud contact center solution that manages customer communication channels, including inbound and outbound calls, chatbot interactions, text messages, social media engagement, and video communications through IP-based connections. Ameyo offers real-time dashboards and analytics, providing actionable insights to enhance customer interactions. With integrations and regular updates, Ameyo supports businesses communicating from anywhere, delivering personalized customer experiences. Features include an agent dashboard, caller validation, outbound response, call forwarding, click-to-call, warm transfer, predictive dialing, IVR, REST APIs, call scripts, call tracking, multichannel integration, CRM integration, automatic speech recognition, and natural language processing for IVR. Workforce optimization features include inbound call routing, recording, quality management, call analytics, and customer interaction analytics.
IFS Contact Center & Customer Engagement provides an integrated, omni-channel platform for managing customer interactions and case resolution. The solution combines contact center functionality with case management, enabling organizations to handle calls, emails, chat, and social messaging within a unified agent desktop. Agents can access customer data from multiple systems, assign ownership, track SLAs, and automate workflows for efficient case handling. The platform supports B2B customer portals, knowledge management, and seamless handovers between channels, ensuring consistent service and improved productivity. IFS Contact Center & Customer Engagement helps organizations deliver fast, personalized support and maintain high service standards across all customer touchpoints.
Features of CRM Customer Engagement Center
Updated November 2025Mandatory Features:
Automation of Engagements — uses AI techniques to enable automated customer engagements and workflow automations
Case Management — enables case creation, assignment, routing, escalation, case conversations, and other necessary processing of a case record
Workflow and Business Process Management — enables the design, orchestration, monitoring and potential automation of process steps involved in delivering customers’ service and support outcomes
Real-Time Continuous Intelligence — uses of AI techniques and analytics derived from both historical and real-time data to power smarter interactions and customer service journeys in real-time
Knowledge Management — enables the discovery, capture, creation, curation and maintenance of contextual knowledge to be consumed by customers, employees and automations during various moments in a customer’s service journey
Digital Engagement — enables customers and employees to seamlessly connect, reconnect and interact over a variety of digital channels
To be considered a CRM CEC, a solution must be anchored in a customer system of record enabling the control of customer master data during interactions.
Intelligent Voice Support — enables customers to seamlessly move between voice and digital interaction modes while preserving the interaction context, through the use of a range of techniques and data
Platform Ecosystem and Integration — provides a range of techniques to incorporate third-party function development and integration of systems and data, including through applications developed by independent software vendors participating in a marketplace

















