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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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It excels at enterprise-scale content management. The component-based architecture makes it easy to maintain consistency across multiple site and I like the integration of other Adobe products, such as Analytics and Target. I also really like the translation feature and the 'drag and drop' feature, which makes it super easy to use (once you're comfortable with the whole thing).
Integrates with other Adobe products, presumably. Guessing it's also well priced with that in mind. And it seems to be fairly customizable for web teams.
emphasizes features designed to improve site performance, such as optimized boilerplate code and capabilities to improve core web vitals
It was a really steep learning curve and integration took longer than expected. The licensing model is expensive, which is significant for large businesses.
The user experience is not up to industry standard, in my opinion. Other content management systems are fairly easy for large numbers of users to figure out and require a low amount of training. The layout of a CMS should be intuitive. I find AEM to be the opposite, akin to other similarly-cryptic adobe products. Things are labeled idiosyncratically, buttons and clickpaths are not where you'd expect them, and it's surprisingly easy to break things. New users, accordingly, need lots of ramp up and support.
complex usability and steep learning curve for both developers and new content authors, often requiring significant training and time to become fully productive