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Adobe Experience Manager Sites

byAdobe
in
4.3
Market Presence: Web Content Management, Mobile Marketing Platforms

Overview

Product Information on Adobe Experience Manager Sites

Updated 20th June 2025

What is Adobe Experience Manager Sites?

Adobe Experience Manager (AEM) Sites is a flexible, hybrid content management system that enables brands to create, manage, and deliver high-impact experiences across channels - including web, mobile, and apps. Built on a content and AI foundation with robust capabilities across generation, activation, and optimization, Experience Manager Sites empowers teams to accelerate time-to-market and deliver winning experiences at scale. Marketers can easily create content using familiar tools, such as Microsoft Word or Google Docs, or a visual, WYSIWYG editor. With enterprise-ready generative AI and native experimentation, marketers can also instantly create meaningful experiences and continuously optimize to maximize outcomes. Modern development workflows and tools enable developers to quickly build and publish experiences using standard tools and frameworks. Built-in performance-first architecture also ensures that experiences are high-performing to drive engagement.

Adobe Experience Manager Sites Pricing

Adobe Experience Manager offers a flexible, custom pricing structure to align with the unique needs of the deployment.

Adobe Experience Manager Sites Product Images

Document-Based Authoring
Document-Based Authoring
Content Fragment Editor
Content Fragment Editor
Generate Versions
Generate Versions

Overall experience with Adobe Experience Manager Sites

CUSTOMER CARE MANAGER
<50M USD, Healthcare and Biotech
FAVORABLE

“Gestione centralizzata dei contenuti con strumenti intuitivi facilita il lavoro quotidiano”

5.0
Sep 10, 2025
La mia esperienza complessiva con Adobe Experience Manager sites è molto positiva. Ho trovato la piattaforma estremamente intuitiva e flessibile: permette di gestire i contenuti in maniera centralizzata e veloce, mantenendo sempre un alto livello di qualità. Nel complesso AEM ha semplificato notevolmente il mio lavoro
MARKETING MANAGER
3B - 10B USD, Software
CRITICAL

“Steep learning curve, not intuitive for day-to-day users”

2.0
Sep 15, 2025
I've found AEM to be one of the most difficult and unintuitive content management systems I've worked with (compared to experiences across a few companies throughout my career, all with different systems). Though I'm sure the pricing and sales pitch are appealing, the day-to-day UX for non-dev users is clunky, buggy, and requires lots of training.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Adobe Experience Manager Sites
Reviewer Insights for: Adobe Experience Manager Sites
Deciding Factors: Adobe Experience Manager Sites Vs. Market Average
Performance of Adobe Experience Manager Sites Across Market Features

Adobe Experience Manager Sites Likes & Dislikes

Like

Quello che mi piace di più di AEM è la sua flessibilità e la facilità d'uso. La piattaforma consente di creare e gestire contenuti in modo semplice ma potente, con strumenti intuitivi che velocizzano le attività quotidiane. Apprezzo molto anche la possibilità di mantenere coerenza tra i diversi canali digitali e di personalizzare l'esperienza per ogni utente.

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Like

Integrates with other Adobe products, presumably. Guessing it's also well priced with that in mind. And it seems to be fairly customizable for web teams.

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Like

emphasizes features designed to improve site performance, such as optimized boilerplate code and capabilities to improve core web vitals

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Dislike

Onestamente non ci sono aspetti che non mi piacciono in maniera significativa. Se proprio devo indicarne uno direi che alcune funzionalità avanzate richiedono un pò di tempo per essere padroneggiate, ma una volta comprese diventano strumenti molto potenti.

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Dislike

The user experience is not up to industry standard, in my opinion. Other content management systems are fairly easy for large numbers of users to figure out and require a low amount of training. The layout of a CMS should be intuitive. I find AEM to be the opposite, akin to other similarly-cryptic adobe products. Things are labeled idiosyncratically, buttons and clickpaths are not where you'd expect them, and it's surprisingly easy to break things. New users, accordingly, need lots of ramp up and support.

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Dislike

complex usability and steep learning curve for both developers and new content authors, often requiring significant training and time to become fully productive

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Peer Discussions

Adobe Experience Manager Sites Reviews and Ratings

4.3

(518 Ratings)

Rating Distribution

5 Star
37%
4 Star
54%
3 Star
8%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.2

Product Capabilities

4.5

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • CUSTOMER CARE MANAGER
    <50M USD
    Healthcare and Biotech
    Review Source

    Gestione centralizzata dei contenuti con strumenti intuitivi facilita il lavoro quotidiano

    5.0
    Sep 10, 2025
    La mia esperienza complessiva con Adobe Experience Manager sites è molto positiva. Ho trovato la piattaforma estremamente intuitiva e flessibile: permette di gestire i contenuti in maniera centralizzata e veloce, mantenendo sempre un alto livello di qualità. Nel complesso AEM ha semplificato notevolmente il mio lavoro
  • PROFESSIONAL SERVICES CONSULTANT
    1B-10B USD
    IT Services
    Review Source

    Integration With Adobe Cloud Enhances Personalization And Global Content Management

    5.0
    Oct 22, 2025
    Seamless integration with other Adobe Experience Cloud products (example: Analytics and Target) is a major benefit for leveraging data and personalization. It offers advanced features like strong Digital Asset Management, powerful personalization capabilities, omnichannel content delivery and strong workflow for global content
  • COMMUNICATIONS MANAGER
    50M-1B USD
    Manufacturing
    Review Source

    Powerful but complex enterprise CMS

    4.0
    Oct 25, 2025
    We've been using Adobe Experience Manager Sites for several months and it's been a mixed experience overall. Best for large enterprises and multiple brands but I think it would not be the best choice for small teams without much IT support or a smaller budget.
  • MARKETING MANAGER
    1B-10B USD
    Software
    Review Source

    Steep learning curve, not intuitive for day-to-day users

    2.0
    Sep 15, 2025
    I've found AEM to be one of the most difficult and unintuitive content management systems I've worked with (compared to experiences across a few companies throughout my career, all with different systems). Though I'm sure the pricing and sales pitch are appealing, the day-to-day UX for non-dev users is clunky, buggy, and requires lots of training.
  • UNIVERSITY RELATIONS SPECIALIST
    Gov't/PS/Ed
    Education
    Review Source

    Great content management system that helps you accomplish a lot at once!

    5.0
    Sep 15, 2025
    I have had a great experience overall. I like that this platform allows me to work on and also manage our content across various media platforms.
...
Showing Result 1-5 of 537

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