Mediaocean is a software firm concentrating on the advertising industry. The platform is aimed at facilitating the global management and coordination of the entire advertising process, spanning from planning and purchasing to analytics, optimization, invoicing, and payments. The ecosystem developed by Mediaocean addresses all advertising channels and integrates elements such as media providers, data providers, ad servers, and third-party technologies, thus enabling firms to construct high-performing business and operations solutions. By amalgamating various solutions into a single core, Mediaocean aids firms in creating a shared framework, defining standards, unifying data across different channels, and identifying opportunities that can foster continuous success. Mediaocean also provides primary ad serving, dynamic creative optimization, campaign activation, and ad verification for the open web, mobile, social, CTV, audio, and DOOH through its creative ad tech platform, Flashtalking.
Do You Manage Peer Insights at Mediaocean?
Access Vendor Portal to update and manage your profile.
- User-friendly - Accessible across all browsers - Efficient/well organized
Once you get the hang of it, it helps with organization, it is straight forward, and the system saves time by auto allocating unused budgets to future months.
1) Mediaocean Prisma's recent revamp of their UI experience has worked out great for me. I enjoy the ability to be able to favorite a campaign and see only the ones I'm working on and also how organized everything seems to be from a visual standpoint. 2) Increased speed. The platform has become easier to navigate because it's gotten faster. I can be quicker with my billing entries and not have to worry about it freezing up. 3) Streamlined vendor communication: It's been very easy to send IOs out to vendors. I also have all the tools to customize the terms and conditions to tailor to the specific vendor.
- Only dislike is when adjusting IOs, sometimes other cells are changed or affected when they shouldn't be. -N/A -N/A
Takes a while to understand, super slow when clicking into the different sections, too many tabs would be better if one button instead of having to go into each section, order, traffic, etc.
1.) Mediaocean's Daisy software is still outdated. Would like to see this get revamped and align with the look and feel of Prisma. 2.) Although navigating the platform in general has gotten quicker, it still does take a little bit longer sometimes to generate IOs and approving the buys. 3.) There are still a few glitches for the lack of better words in Prisma. For example, when I'm in the 'Actualization view' sometimes the numbers for the selected month is not from that month. I'd need to select and click on another month and then back to the month I'm concerned with the 'refresh' the numbers to be the right numbers.