Overview
Product Information on The Trade Desk Platform
What is The Trade Desk Platform?
The Trade Desk Platform Pricing
The Trade Desk Platform Product Images
Overall experience with The Trade Desk Platform
“TTD Platform Offers Robust Tools but Faces Challenges With Updated Kokai Functionality”
“Keeping it simple ”
Badges
About Company
Company Description
The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About The Trade Desk Platform
Reviewer Insights for: The Trade Desk Platform
Deciding Factors: The Trade Desk Platform Vs. Market Average
Performance of The Trade Desk Platform Across Market Features
The Trade Desk Platform Likes & Dislikes
The ability to create templates for different channels and use them to set up new campaigns. This is a huge time saver. Their audience AI (or Koa audience) tool. This tactic often outperforms others, and sometimes even retargeting. Their omnichannel optimization tool. This tool allows us to prioritize serving ads from multiple channels to the same users for a true omnichannel experience.
They support many branches of business
I like how we can access many different formats within one platform e.g. CTV, Display & Audio. Great how we can retarget users from different campaigns. e.g. from a user who has seen audio, retarget with CTV ad. This increases full funnel activity hitting the same users in different formats. great hands on support with Campaign QAs/ set up/ optimisations / support etc.
While overall Kokai is an enhancement to the platform, its functionality has its downfalls in comparison to Solimar (the previous UI). I find it easier to revert to the old platform when I need a glimpse at a campaign's performance - especially if the campaign is not currently live. Losing the ability to manually set up PMPs and contract groups in Kokai is a big downfall for me as well. Their fees are also higher than other DSPs.
1) Too many settings 2) Not dummy proof 3) All that data and still not enough insights to gather
- more complicated to use compared to other DSPs. - Report's don't download immediately compared to other DSPs. - High added costs that aren't always explained e.g. data/feature costs
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Peer Discussions
The Trade Desk Platform Reviews and Ratings
- Senior Programmatic Trader<50M USDHealthcare and BiotechReview Source
TTD Platform Offers Robust Tools but Faces Challenges With Updated Kokai Functionality
My overall experience working with TTD has been extremely positive. Their customer service team stands out as one of the best in the industry - always responsive, proactive, and committed to solving challenges quickly. They don't just provide answers; they take the time to ensure we fully understand the tools and strategies available to us. - Senior Programmatic Specialist1B-10B USDMediaReview Source
Platform Offers hugely diverse inventory with great retargeting potential.
Overall, the product is really useful to use. It allows us to access many different types of inventory from all over the globe including Display, Video, OLV, Audio, CTV & DOOH! - Programmatic Buyer/Planner<50M USDMediaReview Source
Small Media Teams Gain Data Access, But Feature Fees Can Be Unclear While Building.
The product creates a level playing field for small media teams like mine to access and target top tier data and inventory. - Marketing Manager50M-1B USDMiscellaneousReview Source
Dedicated Support and Market Flexibility, Inventory Transparency, Concern over Upfront Cost Clarity
Supporting team very helpful. They go over and above to keep us as a client satisfied. - Associate Digital Director1B-10B USDServices (non-Government)Review Source
Exceptional Service and Proactive Account Management Stand Out in Ad Tech Industry
The account managers at TTD are extremely responsive, helpful and proactive. In a world dominated by a few select companies, that usually translates to lack of help and disinterest from the major players, something that is a stark contrast to what TTD offers.