Overview
Product Information on Google Campaign Manager 360
What is Google Campaign Manager 360?
Google Campaign Manager 360 Pricing
Overall experience with Google Campaign Manager 360
“Google Campaign Manager Centralizes Ad Serving and Tracking for Digital Campaigns”
“Customer Service Provided Strong Support Despite Personal Challenges With Product Usage”
About Company
Company Description
Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Google Campaign Manager 360
Reviewer Insights for: Google Campaign Manager 360
Deciding Factors: Google Campaign Manager 360 Vs. Market Average
Performance of Google Campaign Manager 360 Across Market Features
Google Campaign Manager 360 Likes & Dislikes
The biggest value is control and accuracy across campaigns. Central ad server for all display and video activity. floodlight tracking for clear conversion measurement creative version control and rotation deep intergration with DV360 and Google Ads reliable impression and click tracking Compared to alternative options, CM holds an edge when working inside the wider Google stack. The link between DV360, search and floodlight make attribution and data reporting far more joined up without the heavy workarounds.
The support and help I needed along the way
The tracking - I feel as though the numbers are actually reliable, which has allowed me to monitor progress down to a tee and report results to stakeholders much more accurately.
The downside, as you can imagine with such a powerful tool, is the complexity and resource load. Setup is technical and time intensive.
Just wasn't for me to be honest, I personally struggled using it, but am sure it would be great to use for those abit more qualified.
There's a bit of a learning curve; it's definitely not for beginners. While the reporting is solid, it isn't live, so sometimes it takes a while before you get up to date metrics, and the UI is a little bit dated.
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Peer Discussions
Google Campaign Manager 360 Reviews and Ratings
- MARKETING MANAGER<50M USDMediaReview Source
Google Campaign Manager Centralizes Ad Serving and Tracking for Digital Campaigns
Google Campaign Manager sits at the centre of how we manage, track and measure display and video campaigns at scale. We use it mainly for ad serving, impression tracking, floodlight conversions and cross channel reporting. It plays a key role in our day to day marketing efforts. - Marketing Executive<50M USDEnergy and UtilitiesReview Source
Powerful Campaign Management With Great Tracking, But Also a Learning Curve
I've been using Google Campaign Manager 360 for a while now, and it's become integral in my running and measuring of campaigns. I really enjoy having everything in one place - creative, placement and then monitoring cross-platform progress. - MARKETING MANAGER10B+ USDTravel and HospitalityReview Source
Detailed Reporting and Google Integration Stand Out Amid Complex Setup Process
CM360 is like having a Swiss Army knife for digital campaigns -- a bit complex at first, but once you get the hang of it, it handles everything you throw at it with precision - WEBSITE MANAGER50M-1B USDSoftwareReview Source
Campaign Manager Offers Valuable Analytics Yet Trademark Support Faces Reliability Issues
Google has created a really customizable platform that provides very useful analytics and very effective tools to reach our audience. - Marketing & Communications Leader<50M USDMediaReview Source
Google Campaign Manager 360 overall impressive tool for ads running
Google Campaign Manager 360 is a very powerful tool which makes the integration with other tools great and smooth, I can connect it with third party tools too, also it supports cross channel measurements which enhance the results of the campaign.