Overview
Product Information on Basis
What is Basis?
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Overall experience with Basis
“Team Champions Training - Leaves Client Confident and Ready”
“Basis Review”
About Company
Company Description
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.
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A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Basis
Reviewer Insights for: Basis
Performance of Basis Across Market Features
Basis Likes & Dislikes
Product seems to be solid, but again, it was the individuals (team) taking care of us that helped us become more confident in what Basis can offer our agency.
I like the team at Basis and the curated packages as well.
Customer service is fantastic. They're always willing to help with anything. Also really great about accepting feedback and ideas based on experiences we've had in the platform.
(This is not a Basis problem) In initial talks of utilizing Basis, there was miscommunication on how we were best going to utilize Basis (managed service or hands on keys). Once those were settled, expectations were better managed. Regarding Basis, while I see the value in a complex hierarchy, it can sometime get confusing on which settings to turn off and on for a campaign to deliver properly.
The forecasting tool and the reporting tool
Connecting Google Ads and any other social campaign into Basis for reporting is a very tedious process that I dread. I wish it was more automated where I didn't have to individually add in each campaign from each platform.
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Peer Discussions
Basis Reviews and Ratings
- Director of Operations<50M USDMediaReview Source
Team Champions Training - Leaves Client Confident and Ready
Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging. He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis - Marketing Associate<50M USDHealthcare and BiotechReview Source
Healthcare Agencies Use of Basis
I have worked with Basis for over 5 years now (starting when it was still Centro) and have loved every version of the platform that I have worked on. As a healthcare agency we are limited on some digital tactics that we can deploy and Basis allows us to still do fun things in a complicated industry. - MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Comprehensive Training and Abundant Resources Provided During Onboarding Experience
The trainers onboarding us have been exemplary in their time and training. We've had our hands held every step of the way. They have shared a ton of resources, too. In addition, there is a customer success team that has set a cadence with us weekly to go over pacing and other issues. All campaigns are carefully vetted before launch. It's a process that ensures quality launch and provides peace of mind for media buyers and clients. - Marketing Associate<50M USDServices (non-Government)Review Source
Team Provides Consistent Support and Educational Resources to Improve Platform Experience
Everyone at Basis has been so helpful, responsive, and easy to work with. They are always eager to share tips and tricks that make our day to day work easier. - Director of Marketing<50M USDMediaReview Source
Team Finds Training Sessions Informative But Seeks Advanced Segmentation Tools
I have been using this product for about a month and so far the experience has been well received by my team. I really enjoy working with representatives who helped spearhead the training sessions and they were very insightful and informative guiding my team for campaign setup.