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Logo of Basis

Basis

byBasis
in
4.6
Market Presence: Ad Tech Platforms, Media Buying and Planning Services

Overview

Product Information on Basis

Updated 20th February 2024

What is Basis?

Basis is a demand side platform with ad management tools for search, social, and site direct via a single interface. Basis DSP provides inventory, audiences, and data sets — plus the ability to plan, buy, and manage campaigns. Its buying methods cover all channels and devices, utilizing all major creative types and formats. Basis provides a single system of record, team collaboration, and data-driven insights delivered through a media services team or a SaaS model.

Basis Pricing

Basis cost is through consumption-based pricing based on percent of media spent. Visibility is provided on how the client budget is allocated across media, ad server, vendors and agency margin.

Basis Product Images

Basis dashboard
Basis dashboard

Overall experience with Basis

Director of Operations
<50M USD, Media
FAVORABLE

“Team Champions Training - Leaves Client Confident and Ready”

4.0
Feb 4, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Director of Digital Marketing
<50M USD, Media
CRITICAL

“Basis Review”

3.0
Apr 9, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 11th December 2023

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2001
Head office location
Chicago, United States
Number of employees
501 - 1000
Website
http://www.basis.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Basis Reviews and Ratings

4.6

(299 Ratings)

Rating Distribution

5 Star
60%
4 Star
35%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Director of Operations
    <50M USD
    Media
    Review Source

    Team Champions Training - Leaves Client Confident and Ready

    4.0
    Feb 4, 2026
    Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging. He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis
  • Director of Operations
    <50M USD
    Media
    Review Source

    Team Champions Training - Leaves Client Confident and Ready

    4.0
    Feb 4, 2026
    Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging. He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis
  • Read All 314 Reviews

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User Sentiment About Basis
Reviewer Insights for: Basis
Performance of Basis Across Market Features

Basis Likes & Dislikes

Like

Product seems to be solid, but again, it was the individuals (team) taking care of us that helped us become more confident in what Basis can offer our agency.

Like

Product seems to be solid, but again, it was the individuals (team) taking care of us that helped us become more confident in what Basis can offer our agency.

Like

Product seems to be solid, but again, it was the individuals (team) taking care of us that helped us become more confident in what Basis can offer our agency.

Dislike

The forecasting tool and the reporting tool

Dislike

The forecasting tool and the reporting tool

Dislike

The forecasting tool and the reporting tool