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Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.
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Product seems to be solid, but again, it was the individuals (team) taking care of us that helped us become more confident in what Basis can offer our agency.
I like the team at Basis and the curated packages as well.
Customer service is fantastic. They're always willing to help with anything. Also really great about accepting feedback and ideas based on experiences we've had in the platform.
(This is not a Basis problem) In initial talks of utilizing Basis, there was miscommunication on how we were best going to utilize Basis (managed service or hands on keys). Once those were settled, expectations were better managed. Regarding Basis, while I see the value in a complex hierarchy, it can sometime get confusing on which settings to turn off and on for a campaign to deliver properly.
The forecasting tool and the reporting tool
Connecting Google Ads and any other social campaign into Basis for reporting is a very tedious process that I dread. I wish it was more automated where I didn't have to individually add in each campaign from each platform.