Overview
Product Information on Basis
Updated 20th February 2024
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Overall experience with Basis
Director of Operations
<50M USD, MediaFAVORABLE
“Team Champions Training - Leaves Client Confident and Ready”
Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging. He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis
Director of Digital Marketing
<50M USD, MediaCRITICAL
“Basis Review”
The team at Basis is great, the reason for the rating is due to the monthly management fee despite being on a self managed plan - other DSP partners don't have that requirement and offer a managed service. Also, the forecasting tool is a bit clunky as well as the reporting.
About Company
Company Description
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.
Company Details
Company type
Private
Year Founded
2001
Head office location
Chicago, United States
Number of employees
501 - 1000
Website
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- Director of Operations<50M USDMediaReview Source
Team Champions Training - Leaves Client Confident and Ready
Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging. He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis - MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Comprehensive Training and Abundant Resources Provided During Onboarding Experience
The trainers onboarding us have been exemplary in their time and training. We've had our hands held every step of the way. They have shared a ton of resources, too. In addition, there is a customer success team that has set a cadence with us weekly to go over pacing and other issues. All campaigns are carefully vetted before launch. It's a process that ensures quality launch and provides peace of mind for media buyers and clients. - Marketing Associate<50M USDServices (non-Government)Review Source
Team Provides Consistent Support and Educational Resources to Improve Platform Experience
Everyone at Basis has been so helpful, responsive, and easy to work with. They are always eager to share tips and tricks that make our day to day work easier. - Director of Marketing<50M USDMediaReview Source
Team Finds Training Sessions Informative But Seeks Advanced Segmentation Tools
I have been using this product for about a month and so far the experience has been well received by my team. I really enjoy working with representatives who helped spearhead the training sessions and they were very insightful and informative guiding my team for campaign setup. - Marketing Associate<50M USDServices (non-Government)Review Source
Basis is Goated
Basis has been such a great tool for myself and the Agency I work for. Getting a DSP that is easy to use, with AMAZING back-end support (Shout out our rep)
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