Overview
Product Information on Quantcast Platform
What is Quantcast Platform?
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Overall experience with Quantcast Platform
“USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS”
“Could have been better, but huge potential.”
About Company
Company Description
Quantcast specializes in measurable advertising outcomes, leveraging an AI-powered DSP that anticipates audiences likely to purchase and refines campaigns for scalability. The business focus lies in optimizing campaign performance for agencies, brands, and publishers. Established in 2006, Quantcast has been adapting to global trends and exceeding usual industry results. The primary business problem it addresses is launching smart campaigns that can be smoothly measured and adjusted at every phase across the purchasing journey. By incorporating Quantcast's services, the opportunity to engage a broad range of relevant consumers and unlock significant business results is achievable.
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Quantcast Platform Likes & Dislikes
Our rep from the account management team gets all the props in the world. Her work along side another rep from a trafficking and QC perspective provides the best insights, weekly & monthly reports, and recommendations from the dashboard pulls. More importantly, they tailor everything fit to your business needs. Another standout is the low minimums needed to run campaigns.
1) The measurement and data/audience insights are powerful. 2) The concept of an intelligent ad platform powered by Quantcast's measurement data is very compelling. 3) The team that we worked with was very helpful and reasonable. They genuinely cared about our success.
I like that i have all my websites in a single login. The responses from the cmp are very fast which is critical for serving ads to our users. It also gives very detailed infographics and interests insights. It is very helpful also that we can change the cmp appearance directly from the platform website and not have to do changes server side. The ability to have themes is also beneficial since we can use the same theme for more than 1 website. It is also beneficial that we can use the same tag with all our websites.
I honestly have zero complaints about the product. I would recommend a little more in depth training for those who utilize a hybrid model, but the platform itself is very easy to use and navigate
1) The ad platform was buggy. 2) There were a lot of features missing that would have been present in a full-grown ad platform. I'm sure with time this would be resolved. 3) We didn't see an acceptable level of performance, which was disappointing given the level of data that could have/ should have been leveraged to make intelligent machine-based decisions.
Custom implementation needs to be done to avoid google core web vitals issues. Also custom implementation needs to be done to serve ads after quantcast cmp gets a response from user. Also it is not working well with non https requests. For websites that we have that have both http and https versions when a user gets back to the site the cmp ask for users approval every single time. Lately we have encountered some issues with users not being able to enter the website due to issues with the CMP.
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Quantcast Platform Reviews and Ratings
- 50M-1B USDMediaReview Source
USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS
Quantcasts' customer service sets the bar for all other platforms we have used for a DSP. Its media metrics, in depth reporting, and account service teams sets the bar for all the vendors we have and will work with in the future. - Software Development Manager<50M USDMediaReview Source
Quick and easy cmp and analytics implementation
Quantcast is a very easy to use platform with fast implementation on the websites. We use it for more than 5 high traffic websites and it is performing very well. We have been using quantcast as the main CMP platform for many years with minimal or no issues. Audience insights is also very usefull and provides lots of information for sites visitors. - MARKETING DIRECTOR<50M USDMiscellaneousReview Source
Could have been better, but huge potential.
Quantcast measurement tools are phenomenal, which is why we decided to pursue a test with their ad platform. The test using the ad platform didn't go well, likely because it was in the early stages of adoption, but I still think there is a lot of potential for Quantcast to improve this product and succeed in ways that others haven't been able to. - Ad Operations Manager50M-1B USDMediaReview Source
Get Game-Changing Data-Driven Audience Insights From a Pixel
My agency is currently testing the free audience insights pixel with a new client we are onboarding. So far, our experience has been great. The amount of audience insights we were able to pull back from the pixel is amazing and will definitely be used to help us build audiences for both our programmatic and social advertising. Now that we have tested the free pixel and are impressed with the data it provides, we are interested in exploring additional services that Quantcast has to offer. - Senior Strategist50M-1B USDMediaReview Source
Great customer service and relationship, great product features
Working with the team at Quantcast has been great! Very diligent during the RFP and negotiating process. And once campaigns and budgets have been approved, getting those campaigns setup has been easy, the monitoring and reporting has been very helpful, and we've never had any issues with billing/invoicing.