The targeting capabilities are amazing. This way we can target our campaigns in a very narrow way, reaching the specific target audience we are looking to aim for. We also like the very innovative creative formats, which allow us to A/B test the different creatives and push the ones performing best.
n/a
Good UI, easy to use automation, smarter modules, better hold of target audience as compared to competitors
Sometimes you get fraudulent traffic that can affect your campaign performance and ROI. You need other tools to sport this as fraud and then claim to be scrubbed from the billing. In any case, this is something that happens in all exchanges
No communication, impossible to set up payment
Nothing as such
