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Overall experience with Skai Platform
“Harnessing Skai's Full Funnel Capabilities: A Business Perspective”
“Navigating how a 3rd party can work for your brand”
About Company
Company Description
Skai operates as a global entity with a primary focus on assisting brands and agencies in managing extensive, omnichannel digital campaigns across various media domains. Originally formed from the unification of Kenshoo and Signals Analytics, Skai places emphasis on continual innovation. The company provides a marketing platform featuring retail media, paid search, paid social, and app marketing solutions. The mission of Skai is to equip marketers with actionable insights, trustworthy data, and measurable impact over significant media, while simultaneously addressing the major challenges in the industry. The company, rooted in principles of innovation, integrity, passion, and humility, comprises a dedicated professional team.
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A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Skai Platform
Deciding Factors: Skai Platform Vs. Market Average
Performance of Skai Platform Across Market Features
Skai Platform Likes & Dislikes
Their discovery when we first met them. The team did an amazing needs assessment without being pushy. We walked away with a sense of the immediate need (reporting platform managed services) and over the years we were able to bring on additional services as our business and relationship evolved. We are just scratching the surface with the capabilities available to us--their new Celeste capability looks to be a game changer.
I like the ease of creating automated actions and being able to add things in bulk.
These are my top 3 most liked tools/features on Skai: 1. Search Term Analysis - I find this tool really useful. Helps us save time when looking for search terms to add as negatives. 2. Automated Actions - Helps us save time and work smarter. It's great that they added the decision tree so it would be easier to visualize when actions are going to happen when certain conditions are met. 3. Skai University - A lot of helpful courses and learning paths, and webinars.
We have 1-2 small grocery retailer API's that do not connect to Skai's system at this time but they are on their road map
I don't like that some of the retailers report on things differently so it's hard to have consistency across the board.
Here are 3 things I dislike about the platform: 1. Not able to open campaigns in new tabs 2. You will have to manually change the channel view based on the type of platform (Amazon Search, DSP, etc.) 3. Certain features are not yet available for Amazon DSP such as creating Creatives.
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Skai Platform Reviews and Ratings
- Sr Marketing Manager, Omnichannel50M-1B USDConsumer GoodsReview Source
Harnessing Skai's Full Funnel Capabilities: A Business Perspective
Skai is an outstanding platform that hires the TOP industry talent. Their national & retail media knowledge expands all retailers and media companies. We chose Skai because of their "full funnel" capabilities to support campaign management and reporting across Paid Social, Paid Media and Retail Media. SKAI team is truly an extension of our marketing team--always staying one step ahead, looking at competitive trends and opportunities, and staying on top of beta opportunities from our media partners that can help meet our goals and objectives. - L&D Specialist<50M USDServices (non-Government)Review Source
Discover Skai: The Future of Client Account Management Tools
Skai has a ton of tools and features that are really useful when it comes to managing client accounts. Just like any platform though, it requires some time to learn to navigate around it. It would be useful to be able to open campaigns in new tabs, much like on the Amazon Advertising Console. Even so, I'd consider this to be one of the best platforms out there. You just have to get used to it. - Business Development Associate50M-1B USDRetailReview Source
Navigating how a 3rd party can work for your brand
The initial process took a long time to get started and there were a lot of glitches getting the retailers integrated. The team was helpful in the beginning teaching me the things I needed to do to meet my exact needs. - Associate Account Executive<50M USDConsumer GoodsReview Source
Skai's Unique Features Improve Search Evaluation Experience
Skai has been extremely helpful overall with evaluating sponsored search across the multitude of platforms I oversee! As a whole, I love how the platform allows me to play with data and present it in a way that works for me. The one area I wish I could have more help with is with the ease to pull data into different graphics. I'd love a feature where I could generate graphs/charts on the fly! - Marketing Analyst1B-10B USDMediaReview Source
The Impact of Skai's Webinar Course on Role Learning
I think that Skai is easy to understand and operate. I am new to the team!