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The variety of channels and formats within each of them. You can do display, yes, but you can also do display well, using multiple sizes, static and animated, and ensuring your display campaign really draws attention and build awareenss within your audience. Another callout if you're new to the platform (or to programmatic advertising in general) is to check out their MediaMath Academy which comes really handy!
Being able to use customised workflows for campaign management. I also like their identity partner solutions for when cookies will become obsolete. Another plus is their bidding algorthyms which I believe is the best against all DSPs.
The agency team in particular has been outstanding and has leveraged the agility of being an independent platform to manage quick and efficient integrations. Competitively priced it is now the most transparent platform and continues to push the industry in standards on transparency and cost disclosure
They heve strong targeting options including first party data although I wish there could be an even wider set of options for different industries (eg: consumer vs employer targeting). That's not to say that their targeting capabilities aren't strong enough, but something I'd like them to evolve further.
Mediamath is only really limited to display buying as all of their inventory is based on this. Video, DOOH and audio is quite limited compared to other DSPs.
This is a platform for power users, the UI is noticeably weaker than the category leader for workload usability but the platform as a whole outperforms the category leader in usability. This product is recommended for power users and those who can benefit from dev and tech integration where it blows past the competition
