Content Marketing Platforms (CMPs) Reviews and Ratings
What are Content Marketing Platforms (CMPs)?
Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.
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Contently is a software designed to help businesses manage content creation and marketing processes. The software provides tools for planning, producing, and distributing content across multiple channels. It offers workflow management, collaboration features, and analytics to track content performance and optimize strategies. Contently helps organizations align content with business goals by providing editorial calendars, approval workflows, and access to a network of freelance writers, editors, and designers. The software enables transparent project management, supports custom branding, and integrates with various content management and analytics platforms. It addresses challenges related to content consistency, quality, and scalability for marketing teams and enterprises.
Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers, empowering organizations to leverage agentic AI, and streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns.
Accelerator360 is a software designed to streamline content operations for enterprises by providing tools for content planning, creation, and performance measurement. The software enables organizations to manage workflows, assign tasks, and monitor editorial processes, supporting collaboration across internal and external teams. It addresses challenges such as content scalability, visibility of progress, and coordination among stakeholders. Accelerator360 features include content calendar management, asset tracking, and analytics reporting, offering insights into content effectiveness and areas for optimization. The software aims to support businesses in increasing operational efficiency, ensuring content quality, and facilitating alignment with organizational objectives.
Sprinklr Marketing is a software designed to support enterprises in managing and optimizing their marketing activities across multiple digital channels. The software delivers tools for content management, campaign planning, audience engagement, and performance analytics to enable organizations to streamline the creation, scheduling, and distribution of marketing materials. Sprinklr Marketing aids businesses in collaborating across teams, gaining insights from data, monitoring brand conversations, and measuring effectiveness of marketing efforts. The software is built to address challenges related to fragmented workflows and siloed communication within marketing departments, enabling users to maintain brand consistency, improve productivity, and adapt campaigns based on real-time feedback and analytics.
Adobe GenStudio is a software developed to streamline content supply chain processes for enterprise marketing teams. It integrates generative artificial intelligence and automation to facilitate content creation, production, workflow management, and asset distribution across multiple channels. The software enables collaboration among creative, marketing, and operations personnel, supporting tasks such as ideation, review, approval, and versioning within a unified platform. Adobe GenStudio addresses challenges related to scaling personalized marketing content, reducing manual interventions, and accelerating campaign delivery while maintaining brand consistency. The software is designed to improve operational efficiency by connecting the creative and marketing functions, allowing businesses to manage end-to-end content production and deployment in alignment with marketing objectives.
Canva Enterprise is the all-in-one visual communication platform built to help large organizations create, collaborate, and scale impactful content. With over 240 million users worldwide, Canva is transforming how teams work in the visual era.
The platform combines design tools, brand management, and AI features— all in a secure, centralized environment. From presentations and documents to videos and websites, anyone can create professional, personalized content that’s always on-brand.
With enterprise-grade security, advanced admin controls, and dedicated support, Canva helps organizations streamline workflows, reduce tool sprawl, and empower every team to work at the intersection of productivity and creativity.
Sitecore Content Hub is a software designed to centralize and manage digital assets, product content, and marketing resources within a single platform. The software provides tools for digital asset management, content planning, and distribution, supporting workflows and collaboration across marketing teams. It enables organizations to streamline the creation, organization, governance, and publication of digital content, aiming to improve efficiency and consistency across multiple channels and customer touchpoints. Sitecore Content Hub also offers capabilities for metadata management, search, version control, approval processes, and analytics. By consolidating diverse content-related activities, the software addresses challenges related to content silos, version management, and cross-channel publishing.
Kapost is a software designed to support content operations within marketing organizations by facilitating collaborative planning, creation, distribution, and management of content. The software provides tools for aligning content with marketing campaigns and business objectives, supports workflow automation, and enables tracking of content performance. Kapost centralizes content processes to address the challenge of disconnected teams and inconsistent messaging, helping organizations maintain governance and streamline content approvals and publishing. It also offers features for content strategy alignment, progress reporting, and analytics, allowing teams to measure the impact of their content across channels and formats.
CoSchedule Marketing Suite is a software designed to support marketing teams in managing and organizing projects, content calendars, and campaigns from a centralized platform. The software offers features such as project scheduling, task management, workflow automation, analytics, and collaborative planning. It enables users to streamline content creation, coordinate publishing schedules, and track progress across multiple marketing activities. By consolidating communication and providing visibility into marketing initiatives, the software addresses challenges related to project transparency, deadline management, and cross-functional collaboration for marketing departments.
Lytho Planner is a software designed to support marketing and creative teams with project planning and workflow management. The software provides tools for managing timelines, organizing tasks, setting priorities, and facilitating collaboration among team members. It enables users to allocate resources efficiently, monitor project progress, and visualize deadlines through interactive calendars and boards. Lytho Planner addresses common challenges in project execution such as coordination, transparency, and time management by centralizing information and streamlining communication between stakeholders. The software helps organizations optimize their creative project processes and improve team productivity by offering structured planning capabilities within a single digital platform.
Curata Content Curation Software enables organizations to discover, organize, and publish relevant content from a variety of sources. The software provides tools for content filtering, categorization, and scheduling, helping users streamline their content management processes. It supports integration with other marketing and publishing platforms and offers analytics to measure the performance of curated content. Curata Content Curation Software addresses the business need for efficiently managing and distributing content to engage audiences, reduce manual effort in content curation, and maintain consistent messaging across channels.
Ion Interactive is a software designed to enable the creation, management, and analysis of interactive content experiences such as quizzes, assessments, calculators, and solution finders. The software provides tools for marketers and businesses to build engaging digital assets without requiring coding expertise. It includes features for real-time editing, customizable templates, and integration with marketing automation and CRM systems. Ion Interactive supports content optimization through performance analytics, helping organizations improve lead generation, audience engagement, and data collection. This software is utilized to address the business need for scalable creation and deployment of interactive experiences that facilitate measurable user interaction and data-driven marketing strategies.
Brafton Content Marketing Platform is a software designed to support the management and execution of content marketing strategies for businesses and organizations. The software provides tools for planning, producing, publishing, and analyzing content across various digital channels. It includes features such as editorial calendars, workflow management for teams, asset libraries for storing and organizing content, and analytics dashboards that track performance metrics. By centralizing content operations, the software aims to streamline collaboration among marketing teams, improve efficiency, and provide insights for data-driven decision-making. The software addresses the need for cohesive content management and performance tracking within digital marketing initiatives.
Mintent Content Marketing Software Platform is a software designed to assist organizations with the planning, creation, management, and analysis of content marketing efforts. The software enables users to centralize content calendars, streamline workflow approvals, and organize digital assets for efficient collaboration across teams. It provides features for tracking progress of campaigns, automating repetitive tasks, and gathering analytics on content performance. Mintent Content Marketing Software Platform aims to address challenges such as fragmented communications, missed deadlines, and lack of visibility into content effectiveness, helping users to produce, distribute, and measure digital content to support marketing objectives.
HubSpot for Marketers is a software designed to support marketing teams with tools for managing campaigns, automating email marketing, tracking leads, and analyzing marketing performance. The software provides features for content creation, social media management, search engine optimization, and audience segmentation. Through integration with customer relationship management functions, HubSpot for Marketers enables users to streamline marketing workflows and monitor engagement across multiple channels. It addresses challenges related to lead generation, marketing automation, and performance reporting by consolidating marketing activities in one platform, helping organizations align marketing efforts with business objectives and improve operational efficiency.
HubSpot Content Hub is a software that enables organizations to create, manage, and optimize digital content across multiple channels. The software offers tools for website creation, blogging, SEO, and content scheduling, supporting teams in streamlining content workflows and collaboration. HubSpot Content Hub integrates with other platforms to track content performance and engagement metrics, facilitating data-driven decision-making. The software assists businesses in addressing challenges related to content organization, publication consistency, and audience targeting by consolidating content operations in a unified environment.
Content Workflow is a software designed to streamline the process of creating, reviewing, and distributing digital content within organizations. The software offers tools for task assignment, collaboration, version control, and feedback management, enabling teams to coordinate content production from initial draft to final approval. By centralizing workflow activities and providing visibility into project status, the software aims to reduce manual errors and improve productivity. It addresses the business problem of managing content at scale, facilitating consistent branding and efficient communication across multiple departments or channels.
TrackMaven is a software designed to support marketing analytics by aggregating digital marketing data from various channels into a unified dashboard. The software enables users to monitor and compare marketing performance through visualization tools and customizable reports. TrackMaven supports analysis of social media, content, email, and web traffic metrics, providing insights into engagement and trends. The software aids marketing teams in identifying areas for optimization, tracking campaign effectiveness, and benchmarking performance against industry standards. By centralizing data and offering actionable insights, TrackMaven software addresses the challenge of fragmented marketing information and assists organizations in making data-informed decisions for their strategy.
Scompler Content Command Center is a software designed to support organizations in managing content strategy, planning, and workflow. The software enables users to centralize content creation processes, collaborate across teams, and align content with organizational objectives. Key features include editorial calendar management, content ideation, multi-channel publishing, and analytics to assess performance. The software facilitates coordination among stakeholders, improves visibility into ongoing projects, and helps track progress against strategic goals. Scompler Content Command Center addresses challenges such as content fragmentation, inefficient collaboration, and limited oversight, enabling organizations to streamline content operations and ensure consistency across channels.
Onlypult is a software designed for managing and scheduling social media posts across multiple platforms. It allows users to organize content, analyze performance metrics, and collaborate in teams. The software supports posting to various social networks, offers tools for audience engagement monitoring, and provides options for automating publication schedules. Through its interface, organizations can streamline workflows related to social media management and address challenges associated with coordinating large amounts of content, maintaining consistency, and tracking results across channels. Onlypult addresses the needs of businesses seeking efficient ways to handle multiple social accounts and improve visibility into their social media activity.
Features of Content Marketing Platforms
Updated June 2025Mandatory Features:
Integrations
Content distribution
Creative workflows and approvals
Content performance measurement
Editorial planning and calendarization
Content Strategy
Metadata or unstructured data management













