Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid, owned and earned channels. These assets are used to tell stories that help brands engage with and nurture customers, prospects and other audiences. The goal of content marketing is to drive awareness, demand, purchases and loyalty through deeper engagement with customers. CMPs enable the fundamentals of content marketing — specifically, ideation insight, editorial planning, creative workflow and performance analytics to drive a unified strategy and production at scale. CMPs collect and analyze data to inform content creation and reuse, streamline operations and iterate on content to improve marketing effectiveness. These platforms can also generate branded iterations of content for different audiences and enable internal teams, contributors and agencies involved in content creation to coordinate efforts. As a result, CMPs help connect content marketing efforts to business objectives across channels, ensuring organizational alignment and broad scope for managing content. CMPs also drive iterative content improvements, including capabilities to evaluate and test operating models and governance to drive collaboration across siloed teams. This supports faster time to market at scale. Many CMPs complement their software with optional services, such as content strategy development, creative marketplaces, and training to drive adoption and utilization.
"Advance Audience Outreach and Engagement with Effective Content Tool"
A great platform to assist with content for businesses. It helps us to review our content and suggest better content strategies as well. The tool presented in Contently helps us to streamline the process in a better way. It aligns with my content requirements according to my audience present. Pricing is very cheap and it's very useful for freelancers as well. Good tracking system that gives me a clear understanding of my previous work. The platform is great for cross-collaborations and helpful for our team members to work simultaneously where I can give feedback and suggestions as well. The analytics feature is great as well and most importantly, it allows us and suggests an optimization process to make the content more compiling and interesting. Real-time analytics is a great feature as well. We are able to understand our users' performance for the content. We are able to practice and discuss various editing techniques for improving our content. We noticed that our audience outreach has increased ever since we started to use contently.
"Skyword360: Elevating Success With Intuitive Marketing Platform"
Skyword360 is particularly effective for having a global view of all the activities of my company's marketing department. Before its installation, we sometimes worked on several projects each on our own, and most of them were not as successful as expected. But all that is now ancient history.
"Driving Value in Sales and Marketing Operations"
Focused on delivering maximum value to our Sales and Marketing Operations teams with everything they do. Great support for their Leadership and Services team to execute on our goals.
"Effective platform offering intuitive interface and robust content creation workflow"
Very reliable content marketing platform with a wide array of APIs that help easily integrate with other tools and distribute content through a variety of channels. The customer support team deserves commendation for their promptness and effectiveness.
"Harnessing the Power of Sprinklr for Sophisticated Marketing"
Sprinklr Marketing has been a powerful and versatile platform for our sophisticated marketing needs. Its integrated approach and cross channel management capabilities have made it an invaluable tool for our organization. Sprinklr also provides robust analytics and reporting tools that offer deep insights into campaign performance and audience behavior which has been invaluable to us. Finally, their customer support team is extremely knowledgeable and responsive.
"CoSchedule: Streamline Marketing Efforts with an Integrated Suite "
It is well regarded by best marketing professionals. It have best interface more easy and User-Friendly. As compared to any other tools it is more effective and also depends working on its specific needs and preferences of your business. It's always a good Idea to try out demo or trial version, in trial you can clear all your requirements before purchasing.
"Transforming Content into Storytelling with Kapost's Innovative Approach"
Using Kapost has felt like having a dedicated person for the content experience. Its ability to put together projects and analytics not only keeps us organized, but on track and also awakens our creativity.
"One Software, Many Solutions: A Study of Adobe Content Supply Chain"
My experience with Adobe Content Supply Chain has been extraordinarily good because it provides a smooth workflow in one place also It collabs with other Adobe apps and provide features so I can edit or update content without switching to other apps.
"Sitecore Content Hub: Harnessing Cloud Technology for Content Management"
Sitecore Content hub is a powerful cloud based content management platform that helps agencies create, manage and distribute content. It also offers features like digital asset management, content modeling, automation and custom personalizations.
"Transforming Team Collaboration with DivvyHQ"
We had a really great experience with the DivvyHQ platform i.e. In terms of smooth UI and great onboarding. The way it hep in organizing the content within the marketing team is really great. Really super excited and amazed to explore this great product.
"Curata: A Software Revolutionizing Content Distribution"
Curata is a great software tool which helps the customers to find easy, create and forward the data which is relevant across the web which inturn helps the marketing team to maintain a systematic flow of quality product without being created from the beginning. It also helps in automation also to help publicise and forward the content to different places and increase performance.It also helps in maintaining the analysis of the performance track the ROI.
"Simple Tool and Great Product for Content Engagement"
Ion Interactive is a simple and a great tool for marketing solutions. The graphical user interface is very intuitive and interactive. It is well appreciated by the teams. It has a wide range of templates, custom assets and configurations that has made life easier for us to work with.
"Mintent a high quality tool "
In the time that we have been using this tool, we can say that it is a unique tool since there are currently many programs that help visualize the performance of the products that are being made, so we always choose to look for programs that help us in That is why in our organization we decided to use mintent since it is a product that allows you to manage the process.
"Innovative Solution for Engaging content writing and Video Promotion for Business Growth"
Brafton is unparalleled in providing content writing services to promote websites, blogs and social media pages. They have deep understanding of customers needs and offer optimal solutions in the field of digital marketing. With expertise in writing engaging blogs, articles and social media content, Brafton ensures that all the content adheres to SEO guidelines and remain updated according to google standard.
"Relayto Software: Navigating with Ease and Versatility"
Using Relayto has been a refreshing experience. It has been very helpful for someone like me who lacks artistic skills. Its user-friendly templates and customization options allow me to create visually appealing presentations without needing artistic talent. I am able to communicate effectively and professionally. Relayto simplifies content creation and its cost efficiency adds value. And although it has the occasional technical issues (like any other software tool or product, it is still very handy for working professionals.
"Unveiling ACP: Reliable Hosting with Strong Performance for Drupal Sites"
ACP is a solid choice for hosting Drupal sites, offering reliable, uptime and strong performance. The Deployment process is user friendly and the development tools make it easier to work efficiently. The customer support is responsive. The pricing could be a concern for smaller bussiness.
"Centralizing Content Collaboration: The New Way to Work"
It is a great software for collaborating the content to a centralized platform. Many people can work parallely and send the drafts and edits in real time. This tool helps in managing the workflow of content and streamline from draft to final. This tool also provides the feature of customized templates where the standard of the work can be maintained in the common manner.
"A tool to plan and execute the marketing campaigns for best outcome"
We get everyday funnel analysis on our marketing campaigns where we can track our performance on the dashboard which is easy to navigate. With this software, our decision-making capabilities have been enhanced which has helped us in risk management and improved business agility. Its data collection abilities are compliant with the requirements of our targeted marketing campaigns. The support desk has been very responsive and helpful.
"Real Commander of the industry"
This is one of the powerful tool for the marketers, our Company has been using this tool in multifold marketing strategies. This has been helping us in all manners with the secure platform. It has been managing the multiple campaigns for different set of customers with ease.
"Powerful SEO tool for Everyone"
Before using SE Ranking i have done lot of research to get a platform where i can do all my SEO work in single place like keyword research, ranking, reports and audits for my client. I faced some problems while implementing this tool but the customer service is amazing they helped me in implementing and making the workflow smoother.