Content Marketing Platforms (CMPs) Reviews and Ratings

What are Content Marketing Platforms (CMPs)?

Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.

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Contently operates in the realm of content marketing by providing a SaaS platform, alongside services, with the main goal of aiding brands in delivering compelling narratives. Their comprehensive content marketing solution comprises of advanced content strategy guidance, a top-notch content marketing platform, and a highly-rated global creative network. Contently strives for quality and has been rated highly in numerous content creation categories across multiple sectors.

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Skyword delivers end-to-end content marketing services and software tailored for top-tier enterprise content programs. Our integrated platform, worldwide talent network, and content intelligence tools provide marketers with the insights, resources, and infrastructure they need to market more effectively at scale and drive sustained revenue growth.

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Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Seismic specialises in enablement solutions and primarily focuses on facilitating organizations in engaging customers, enabling teams, and igniting revenue growth. Seismic's core product is the 'Enablement Cloud', a comprehensive enablement platform designed to empower customer-facing teams with the necessary skills, content, tools, and insights to succeed. It is widely used by businesses across the spectrum, from large-scale enterprises to small startups. Headquartered in San Diego, Seismic operates multiple offices throughout North America, Europe, and Australia.

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Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

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CoSchedule primarily focuses on providing solutions in the marketing sector with a variety of services that include content calendar tools, content optimization services, and marketing educational resources. Their assortment of agile marketing management products caters to upwards of 50,000 marketers globally, facilitating in the organization of their tasks, ensuring timely delivery of assignments, and substantiating the importance of their respective marketing teams. In totality, CoSchedule's offerings enable a significant number of marketers, almost nearing the count of 100,000, to accomplish higher quality of work within a shorter duration.

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Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.

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Upland Software is a business-centric firm that concentrates on developing a comprehensive library of cloud-based software products. The core function of these products is to address specific organizational challenges and provide operational support to all sectors of an organization. The company aims to maximize revenue while minimizing expenditure for users, asserting its commitment to offering selection, adaptability, and value. The robust library operates on a large scale and is designed to provide swift value realization to its users.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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The company aims to support Marketing and Creative teams who are grappling with an increasing demand from customers and colleagues. Struggling with maintaining pace can impede in achieving outstanding outcomes. Therefore, the company provides a platform that offers visibility, control, and coordination across complicated team structures and processes. The goal is to centralize everything — including projects, feedback, assets, etc., — empowering the team to focus on quality work rather than just managing tasks or chasing stakeholders. The solution is not a typical asset management or project management tool. It is tailored for creative and marketing teams and does not force users into a predefined workflow. Instead, the platform adapts to the team's work mode.

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Curata, Inc., established in 2007 and headquartered in Boston, Massachusetts, is a software company that aids marketers in creating a data-driven content marketing supply chain. The company focuses on assisting businesses with their marketing needs and improving lead generation and revenue growth. Curata's main products include its content marketing platform (CMP) and content curation software (CCS), both designed to maximize the effectivity of content creation, curation, and analytics. These tools enable a more consistent and successful flow of content. The CMP encompasses the facets of strategy, production, and analytics, and can be supplemented with Curata's business-grade content curation software, the CCS. Multiple international businesses rely on Curata's services for their content marketing engine.

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Rock Content is a firm that specializes in creating innovative marketing solutions. These solutions enable brands to provide high-quality content experiences to their online audience. The company employs more than 300 individuals and has a network of 15,000 content freelancers worldwide. Rock Content's service offering includes the Content Cloud suite, which integrates innovative Software as a Service (SaaS) platforms, a global network of creative professionals, and artificial intelligence tools. This combination assists the company's clients in increasing revenue and brand recognition.

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Mintent focuses on developing digital marketing strategies and their execution. The company leans on years of industry experience to provide support in areas such as content marketing, SEO, paid search, social media, email marketing, and analytics. Working across multiple sectors, such as manufacturing, legal services, technology, security, real estate, hospitality, automotive, and various professional services, Mintent aims to enhance marketing clarity and effectiveness.

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Brafton is a company that combines creative abilities with extensive marketing data and technology. Its primary aim is to streamline the process of content marketing by offering a comprehensive platform, strategy, and content creation services. Established in 2008, Brafton operates globally with offices in Boston, Chicago, San Francisco, London, and Sydney. The company's team consists of SEO specialists, social media experts, writers, designers, developers, videographers, and consultants, which brings together a wide array of skills to create diverse products such as Search Performance Briefs, inbound strategies, landing pages, blog posts, eBooks, white papers, infographics, press releases, videos, animations, newsletters, email content, and web design and development services. Brafton is dedicated to ensuring a satisfactory return on investment for its customers through effective content marketing.

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Bynder is a company that offers a digital asset management platform. It has developed powerful and intuitive solutions that aim to control the increasing complexity of digital content, various touchpoints, and relationships in business processes. The focus is on the way users prefer to work, supported by a diverse integrated ecosystem. Among the main problems Bynder solves is unifying and streamlining the processes of creating and distributing digital assets, and thereby, enhancing business operations. The company was founded in 2013 and maintains a widespread international presence with eight offices across the globe.

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HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.

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Skyword delivers end-to-end content marketing services and software tailored for top-tier enterprise content programs. Our integrated platform, worldwide talent network, and content intelligence tools provide marketers with the insights, resources, and infrastructure they need to market more effectively at scale and drive sustained revenue growth.

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HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.

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Scompler Technologies GmbH offers a software-as-a-service solution aimed at providing efficient and effective management for marketing and corporate communications. This encompasses a wide range of aspects from strategy and topic management, to editorial planning, production, publishing, and analysis across various channels, fostering a collaborative approach for teams. Alongside the technological platform, Scompler also provides tailored consulting and training services, with a focus on helping to transform communication management processes.

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Onlypult is a business-oriented tool designed to streamline social media management tasks. By offering services like posting to various social media platforms, analytics, multiple links, and micro landing pages, it aims to save users' time. Users can invite colleagues and clients to the platform without providing passwords, share links and, discuss posts, and view the history of post changes.

Its focus is to help business owners manage their online presence, keeping in mind the increasing significance of social media interaction. This tool is especially useful for those with a packed schedule, enabling efficient social media posts without consuming much time. Onlypult offers different memberships

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