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Marketing Mix Modeling Solutions

Marketing Mix Modeling Solutions Reviews and Ratings

What are Marketing Mix Modeling Solutions?

Gartner defines marketing mix modeling (MMM) solutions as services and software that help chief marketing officers (CMOs) plan future spend and measure past investment performance. MMM applies advanced statistical techniques to aggregate data to quantify the holistic impact of marketing and optimize business outcomes such as sales or lead generation....
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10B+ USD
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North America
Circana
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Circana Complete Measurement

By Circana

4
(1 Rating)
Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business...
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Adobe Mix Modeler

By Adobe

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands,...
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Ipsos Unified Marketing Mix Modeling

By Ipsos

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Mu Sigma Marketing Mix Modeling

By Mu Sigma

Mu Sigma is a Big Data analytics and decision-science company. This company has a central focus on helping international businesses improve their analytical and decision-making skills. A network of 3500 decision scientists globally, Mu Sigma...
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Nielsen Marketing Mix Modeling

By Nielsen

Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable...
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TruAudience Analytic Solutions

By TransUnion

iovation, a subsidiary of TransUnion, dedicates its work to the identification and prevention of online fraud. Their Software as a Service (SaaS) solution monitors the reputation of devices such as computers, tablets, and mobile phones...
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Gartner Research

Magic Quadrant for Marketing Mix Modeling Solutions
Critical Capabilities for Marketing Mix Modeling Solutions