Marketing Mix Modeling Solutions Reviews and Ratings
What are Marketing Mix Modeling Solutions?
Gartner defines marketing mix modeling (MMM) solutions as services and software that help chief marketing officers (CMOs) plan future spend and measure past investment performance. MMM applies advanced statistical techniques to aggregate data to quantify the holistic impact of marketing and optimize business outcomes such as sales or lead generation. MMM solutions acquire and normalize marketing data, build advanced statistical models based on that data, measure marketing performance, and deliver recommendations to improve spending effectiveness and efficiency. Results are delivered to marketers, media planners, and marketing and financial analysts via software and presentations.
Marketing mix modeling solutions quantify the holistic impact of marketing. They account for business factors (like inventory availability or physical footprint) and external factors (like consumer perception, competitive activities or macro-economic conditions), and attribute that impact to different channels or campaigns.
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Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Through an understanding of the complete consumer, the complete store, and the complete wallet, our clients can go beyond the data to apply insights, ignite innovation, and meet consumer demand.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.
Mu Sigma is a Big Data analytics and decision-science company. This company has a central focus on helping international businesses improve their analytical and decision-making skills. A network of 3500 decision scientists globally, Mu Sigma combines individuals, processes, and platforms to boost productivity and provide effective solutions. The company's goal is to develop a new approach to decision-making, tailored to modern businesses' fast-paced transformations. They strive to achieve this through their 'Art of Problem Solving', a solution that strategically blends art and science on a large scale. Mu Sigma functions as a blend of a design studio, research lab, and data factory, integrating these diverse elements into a unified whole.
Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable intelligence, aiding businesses in establishing fruitful connections and engaging interactions with their audiences. Nielsen has a worldwide presence, conducting operations across over 55 countries.
iovation, a subsidiary of TransUnion, dedicates its work to the identification and prevention of online fraud. Their Software as a Service (SaaS) solution monitors the reputation of devices such as computers, tablets, and mobile phones connecting to online businesses. This approach involves tracking the histories of billions of devices worldwide, thereby gaining understanding of network-related device activities. Through the suppression of fraud and misuse, the company increases operational efficiencies. iovation manages daily transaction screening, stopping a substantial number of fraudulent and high-risk transactions in a range of online industries including retail, telecommunications, and social networks. Its suite of solutions includes FraudForce, a rules-based platform, SureScore, a machine learning solution, ClearKey, a transparent risk-based consumer authentication solution, and LaunchKey, a multifactor solution for contextual, omni-channel authentication.
Features of Marketing Mix Modeling Solutions
Mandatory Features:
Marketing data acquisition and normalization via API (or similar method) from the most popular sources, including digital media, offline advertising and sales history
On-demand creation of initial predictive models from data inputs
Presentation of model results to marketers
Optional Features:
Interactive reporting of marketing results designed for a business user
Ability to model both online and offline business outcomes while controlling for external or contextual factors on those desired outcomes
Flexible scenario planning with the ability to adjust input parameter ranges individually and without requiring code
Media optimization to find the best media combination for a given budget amount, set of constraints and/or target outcome
Quarterly or monthly refreshes of predictive models using automated fine-tuning techniques