Product Listings
Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.
Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Through an understanding of the complete consumer, the complete store, and the complete wallet, our clients can go beyond the data to apply insights, ignite innovation, and meet consumer demand.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making.
C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors.
Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Through an understanding of the complete consumer, the complete store, and the complete wallet, our clients can go beyond the data to apply insights, ignite innovation, and meet consumer demand.
Ovative Group is a digital-first media and measurement firm focused on addressing the challenge of accurately measuring and optimizing marketing performance. The company provides services in paid and owned media, omni-channel measurement, and strategy consulting. Ovative Group introduces an enterprise marketing metric designed to assess and improve the effectiveness of marketing efforts across various channels. The company applies industry experience and established methodologies to help organizations better understand the impact of their marketing activities.
Gain Theory is a consultancy focused on marketing effectiveness and foresight, addressing the business challenge of optimizing marketing investments through data, analytics, and technology. Gain Theory provides measurement and optimization services across various markets, aiming to improve how organizations make investment decisions based on data quality and analytics. The company offers support for identifying barriers and opportunities for growth, understanding historical and current sources of growth, and applying analytical methods to accelerate marketing outcomes. Gain Theory also works to bridge the gap between retrospective data analysis and forward-looking planning, supporting organizations in making more informed and strategic marketing decisions.
Analytic Partners specializes in commercial analytics. The core product, GPS-Enterprise, enables more precise planning and optimization, going beyond marketing to facilitate a comprehensive understanding of the business environment. Using data as a cornerstone, Analytic Partners facilitates meaningful interactions to optimize commercial efficiency. Founded in 2000, this Miami-based company operates on an international level with offices globally.
Kantar is a global company specializing in marketing data and analytics. Its comprehensive understanding of human behavior spans over 90 markets, which aids in the generation of robust and insightful data. Kantar integrates the in-depth knowledge of its workforce, a wealth of data resources, and cutting-edge analytics and technology to aid its clients in their growth by comprehending the human factor.
Marketing Attribution focuses on providing analytical software that utilizes cloud-based statistical analysis of large marketing datasets. The main business problem addressed by Marketing Attribution is the measurement of incremental sales resulting from media and marketing investments, along with the allocation of marketing spend to the most efficient channels. The platform is designed to support decision-making related to marketing investments and integrates with media buying systems to help execute media buys based on analytical findings.
Marketscience focuses on providing marketing analytics and solutions through the integration of technology, data, and modeling to address the complexity of marketing performance measurement. The company delivers services such as marketing mix modeling, multitouch attribution, customer data analytics, quantitative survey analytics, scenario planning, optimization, and marketing change management. Marketscience is structured to support various business operational models, including do it yourself, do it for me, and do it with me approaches, to help organizations better understand and leverage their marketing data for decision making. The company operates globally with a team based in New York City.
Mevo is the AI Operating System for marketing. Built on AWS and Snowflake, it unifies fragmented marketing data into a clean, analytics- and AI-ready foundation—powering dashboards, business intelligence tools, and AI agents at scale. Mevo helps marketers make smarter, faster decisions with real-time insights, person-level journey data, and continuous measurement and optimization recommendations.
Mu Sigma is a Big Data analytics and decision-science company. This company has a central focus on helping international businesses improve their analytical and decision-making skills. A network of 3500 decision scientists globally, Mu Sigma combines individuals, processes, and platforms to boost productivity and provide effective solutions. The company's goal is to develop a new approach to decision-making, tailored to modern businesses' fast-paced transformations. They strive to achieve this through their 'Art of Problem Solving', a solution that strategically blends art and science on a large scale. Mu Sigma functions as a blend of a design studio, research lab, and data factory, integrating these diverse elements into a unified whole.
Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable intelligence, aiding businesses in establishing fruitful connections and engaging interactions with their audiences. Nielsen has a worldwide presence, conducting operations across over 55 countries.
OptiMine focuses on marketing measurement and optimization, addressing businesses’ need for objective analysis and improvement of advertising effectiveness across digital and traditional channels. The company offers attribution and marketing mix modeling solutions that provide campaign-level insights, supporting online and offline conversion tracking without the use of cookies, personal identifiable information, or cross-device identity data. Founded in 2008, OptiMine’s technology is designed to accommodate privacy standards while enabling marketers and agencies to make data-driven decisions to optimize marketing spend and outcomes.
OptiMine focuses on marketing measurement and optimization, addressing businesses’ need for objective analysis and improvement of advertising effectiveness across digital and traditional channels. The company offers attribution and marketing mix modeling solutions that provide campaign-level insights, supporting online and offline conversion tracking without the use of cookies, personal identifiable information, or cross-device identity data. Founded in 2008, OptiMine’s technology is designed to accommodate privacy standards while enabling marketers and agencies to make data-driven decisions to optimize marketing spend and outcomes.
Proof is an artificial intelligence-oriented go-to-market (GTM) performance platform. The primary focus is on assisting businesses in promptly planning, predicting, pivoting, and establishing the validity of their GTM investments. As a GTM tool, it primarily tackles the challenge of managing business investments in real time, ensuring efficient use of resources and effective strategy execution.