Measured Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines marketing mix modeling (MMM) solutions as services and software that help chief marketing officers (CMOs) plan future spend and measure past investment performance. MMM applies advanced statistical techniques to aggregate time-series data to quantify the holistic impact of marketing and optimize business outcomes such as sales or lead generation. MMM solutions acquire and normalize marketing data, build advanced statistical models based on that data, measure marketing performance, and deliver recommendations to improve spending effectiveness and efficiency. Results are delivered to marketers, media planners, and marketing and financial analysts via software and presentations.
Marketing mix modeling solutions quantify the holistic impact of marketing. They account for business factors (like inventory availability or physical footprint) and external factors (like consumer perception, competitive activities or macroeconomic conditions), and attribute that impact to different channels or campaigns.

Active

Find the top Digital Evidence Management Systems with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Marketing Mix Modeling Solutions

Measured

Marketing Associate

Overall, I had a smooth and positive experience with Measured, and everything was easy to use.

50M - 250M USD

250M - 500M USD

1B - 3B USD

30B + USD

Gov't/PS/ED <5,000 Employees

good data integration and data visualization. Optimal experience.

Overall my experience with Measured is positive. We mainly use it for it's dashboards, which allow us to share ROI and budget recommendations to internal stakeholders. The reports are easy to interpret and allow us to make informed decisions

Other...

Ipsos

Analytic Partners

Marketing Attribution

Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Easy-to-interpret reports support informed internal decision making

Critical Review

Effective data integration and visualization, but media optimization falls short

Likes and dislikes about

likes

dislikes