Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide stakeholders a holistic view into past, current and planned work that enables management of marketing initiatives and related resources. MWM platforms can offer a range of capabilities such as intake management, resource allocation, project collaboration, workflow automation, template standardization and asset approval. Native or integrated tools may enable varying degrees of strategic and financial planning, budgeting, and talent management
"Finding Asana by accident, staying with it most certainly with purpose"
Although I'm not using Asana to it's full potential, I trialed what seemed a million options online years ago when managing a team with multiple varied projects and deadlines - Asana was truly the most intuitive and allowed the depth required for subtasks and dependent projects.
"Transforming Cross-Functional Collaboration with Smartsheet"
Smartsheet has been a fabulous tool for my team. My team is responsible for driving all commercialization activities as part of new product development. We took a template and modified it in order to meet the specific needs of the cross-functional team. We were able to capture all relevant tasks needed for the overall plan, assign responsibility and add general timing. We are now using this template to regularly communicate with the team and drive towards due dates. Additionally, all project related documents and conversations can be attached to the sheet which helps manage information sharing. I highly recommend Smartsheet, especially for more complex, cross-functional collaboration.
"Great tool for Marketing Project Management"
We really enjoy working with Monday.com in our Marketing and Communications department. While we are a larger marketing office, we have smaller teams for different tasks that are able to use the board in a way that suits them best.
"Easy to Adopt and Use"
I was able to start creating databases with just a couple of 5 minute training videos under my belt
"Workfront: A User-Friendly Dashboard for Effective Team Analysis"
It is the best work reporting for managing all tasks and works without any complications, their ease of integration with other software like photoshop and illustrator gives more effective results. They provide a very user friendly dashboard to analyze the work status of the whole team.
"Redefining Project Collaboration: Unveiling Wrike's Comprehensive Approach"
Wrike has been a game changer for managing all deliverables in my role. We use it to track progress on digital projects and collaborate with other teammates and departments seamlessly, and to track details of printed deliverables in a way that keeps all the details in one spot.
"Click-up: Making Business Processes Fun and Simple"
With Click-up we manage all the processes in our company.
"Strong Workflow Management Tool"
Great overall experience with Aprimo Productivity Management. The tool has been an asset to the organization in the automation of processes. The Aprimo product team is going in a good direction in terms of capability and usability. The team "gets" what the business is trying to do and is collaborative about how the tool functionality can support that. The account management team is a strong client advocate within the organization. I see Aprimo as partners.
"Harness the Power of Jira for Effective Digital Campaign Management"
Jira is an excellent platform for multiple uses. It helps to manage all the digital campaigns set ups, pixel decisions and project managements. Even the digital project management team and integrate their updates into the workloads to get a better output of the campaigns.
"Airtable: A Powerful, Customizable Tool for Team Collaboration"
Airtable is a powerful platform that's super easy to learn and use. It can be customized for your teams and specific business needs.
"Simplicity Meets Efficiency: A Closer Look at This Marketing Suite"
It is super convinient to have all the 9 marketing tools integrated into one suite. The UI is clean and easy to use and features are good, especially for email campaigns and automation.
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