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Marketing Work Management Platforms

Marketing Work Management Platforms Reviews and Ratings

What are Marketing Work Management Platforms?

Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide a holistic view into past, current and planned work and enable the optimization of resources applied to marketing initiatives. MWM platforms offer intake management, resource allocation, project orchestration, operational performance measurement and workflow automation, and more. Native or integrated tools may enable varying degrees of strategic, financial and talent planning.

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Asana

By Asana

4.6
(160 Ratings)
customers choice 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

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Smartsheet

By Smartsheet

4.5
(99 Ratings)
customers choice 2025

Smartsheet is a modern work management platform that brings together people, processes, and technology to empower anyone to drive meaningful change. Organizations of all sizes use Smartsheet to manage projects, automate processes, and gain visibility into programs and portfolios at scale — all on one real-time, centralized platform, accessible from anywhere, on any device.

Over 90% of Fortune 100 companies trust Smartsheet to align their resources to improve efficiency, agility, and collaboration in today’s ever-changing world of work.

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Jira

By Atlassian

4.4
(82 Ratings)
customers choice 2025

Atlassian's mission is to unleash the potential of every team. We make agile & DevOps, IT service management and work management software to help teams organize, discuss, and complete shared work. Over 300,000 companies of all sizes worldwide rely on Atlassian to help their teams work better together and deliver quality results on time

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monday.com

By monday.com

4.5
(69 Ratings)

Monday.com, operating from several global locations, focuses on empowering organizations with its Work Operating System, a platform that enables the design of customized work management tools and software applications. Based on a low code-no code framework, the system aids businesses in creating an efficient and transparent working environment by seamlessly connecting individuals with processes and systems. It fosters team performance across various functions. The platform, flexible to fit any business model, is deployed across diverse sectors and geographies.

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Workfront

By Adobe

4.1
(59 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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ClickUp

By ClickUp

4.3
(44 Ratings)

ClickUp brings together 20+ work apps, data, and workflows into one Converged AI Workspace. It eliminates work sprawl to provide 100% context and a single place for humans and AI agents to collaborate. Trusted by more than 3 million teams worldwide, ClickUp is on a mission to maximize human productivity.

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Airtable

By Airtable

4.3
(32 Ratings)

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

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Wrike

By Wrike

4.4
(31 Ratings)

Wrike provides a cloud-based platform that aids organizations and teams in enhancing productivity through collaborative efforts. The platform brings together members and tasks in one workspace to improve workflow and focus on important tasks. It can be used across all departments of an organization, providing a comprehensive digital environment. The platform is highly customizable to fit the specific needs of any team, project, or department. Wrike simplifies task assignment, collaboration, and progress tracking while integrating seamlessly with existing technology systems. It links task completion to business results, eliminating the need for data collection from various sources. Additionally, it offers data-driven decision-making tools to facilitate higher yields on investment. Wrike also offers specific solutions for marketing teams, professional service teams, and service organizations like agencies and consulting firms.

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Zoho Marketing Plus

By Zoho

4.6
(20 Ratings)

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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Baserow

By Baserow

4.4
(17 Ratings)

Baserow is the open platform to create scalable databases and applications without code.

Create custom database applications without any coding skills and collaborate with your team in real-time. Baserow enables you to automate your workflows, streamline your data management, and make better, data-driven decisions. With an intuitive user interface, real-time collaboration capabilities, flexible data management features, and automation capabilities, Baserow is designed for teams and enterprises of all sizes.

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Aprimo

By Aprimo

4.2
(13 Ratings)

Aprimo offers digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Its AI-powered content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.

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Infinity

By Infinity

4.1
(7 Ratings)

The company operates with the intention of utilizing technology to enhance efficiency and productivity. The primary focus is to develop software that can positively transform the way teams function. The company provides innovative technological solutions to facilitate management and prompt accomplishment of objectives. A core offering is a project management software, designed flexibly with various plugins. This software helps in organizing tasks, files, data, notes, and even includes a built-in chat feature to encourage optimal team collaboration. It is a solution that synchronizes project organization all in one place.

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Hive

By Hive

4
(6 Ratings)

Hive is a productivity tool designed to enhance team collaboration and accelerate work processes. The tool facilitates comprehensive project management, integration of multiple tools, resource allocation, time tracking, proofing and approvals, note taking, task management, and report generation and analysis. It aims to streamline team operations, minimize the need for multiple browser tabs, and complete the projects efficiently. Get straight to work with Hive.

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Nimble

By NimbleWork

4.3
(3 Ratings)

NimbleWork is a company that offers AI-powered Enterprise Adaptive Work and Project Management products and solutions targeted towards business-to-business services. The firm specializes in providing adaptive work management solutions that integrate Artificial Intelligence into the daily operations of enterprises.

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Planfix

By Planfix

4.5
(2 Ratings)

Planfix offers a customizable business management solution that can be tailored to the specific needs of any team. The company primarily solves the business problem of inefficiency and miscommunication within teams by proposing a unified platform where all tasks, projects, and customer interactions can be managed effectively. The main goal is to streamline operations and enhance productivity within any organizational setting.

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Planview AdaptiveWork

By Planview

4
(2 Ratings)

Planview has one mission: to build the future of connected work, from ideas to impact. Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100. Planview empowers enterprises to improve time-to-market and predictability, increase efficiency to unlock capacity, and ensure their most strategic initiatives deliver the desired business outcomes.

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CoSchedule Marketing Suite

By CoSchedule

4
(1 Rating)

CoSchedule primarily focuses on providing solutions in the marketing sector with a variety of services that include content calendar tools, content optimization services, and marketing educational resources. Their assortment of agile marketing management products caters to upwards of 50,000 marketers globally, facilitating in the organization of their tasks, ensuring timely delivery of assignments, and substantiating the importance of their respective marketing teams. In totality, CoSchedule's offerings enable a significant number of marketers, almost nearing the count of 100,000, to accomplish higher quality of work within a shorter duration.

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Deltek WorkBook

By Deltek

4
(1 Rating)

Deltek stands as a platform that caters to more than 30,000 organizations, providing comprehensive assistance at every stage of the project lifecycle. Its main focus is on project-based businesses, with the objective of delivering solutions fostering exceptional project and financial intelligence, management, and collaboration. With the firm's broad global employee base, it dedicates its resources to driving project performance, promoting both productivity and revenue maximization.

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Logo of Lytho Creative Workflow

Lytho Creative Workflow

By Lytho

4
(1 Rating)

The company aims to support Marketing and Creative teams who are grappling with an increasing demand from customers and colleagues. Struggling with maintaining pace can impede in achieving outstanding outcomes. Therefore, the company provides a platform that offers visibility, control, and coordination across complicated team structures and processes. The goal is to centralize everything — including projects, feedback, assets, etc., — empowering the team to focus on quality work rather than just managing tasks or chasing stakeholders. The solution is not a typical asset management or project management tool. It is tailored for creative and marketing teams and does not force users into a predefined workflow. Instead, the platform adapts to the team's work mode.

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Logo of Planview Vantage

Planview Vantage

By Planview

4
(1 Rating)

Planview has one mission: to build the future of connected work, from ideas to impact. Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100. Planview empowers enterprises to improve time-to-market and predictability, increase efficiency to unlock capacity, and ensure their most strategic initiatives deliver the desired business outcomes.

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Features of Marketing Work Management Platforms

Updated December 2025

Mandatory Features:

  • In-context collaboration facilitates the scoping of requested work, iteration and review of work-in-progress, and approvals of completed work. Integration with compliance tools can satisfy enterprise goals while simplifying workflows.

  • Intake management that captures work requests from the business in a standardized and consistent manner. Adaptable fields, along with file and document associations, provide relevant detail on the scope of work for different types of requests.

  • Resource planning based on type, tier and complexity of projects allows marketing to prioritize and schedule work. Utilized resources may include humans, technologies, agencies and budget, and be located within or outside of the marketing function.

  • Platform and operations support aggregates system data, including behavior and other metadata, into a single database that users can query, explore or filter. Security and compliance goals are enhanced through administrative controls, which also allow for user, data and work plan management while facilitating integrations with other workplace and business applications.

  • Workflow and automation functionality removes repetitive activities and standardizes procedural decisions to trigger further action and templated execution. Two-way synchronization with other tools enables marketing to recognize work executed in other platforms.

  • Reporting, analytics and dashboards provide comprehensive, dynamic and customizable reports and dashboards for team members and different levels of management. These features include reports on overall plan attainment, the status of initiatives and measures of operational performance.

Peer Lessons Learned for Marketing Work Management Platforms

Published May 2025

These lessons focuses on the responses to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”

Peer Lessons Learned for Marketing Work Management PlatformsLessons learned by your peers shared on Gartner Peer Insights for Marketing Work Management PlatformsPeer Lessons Learned for Marketing Work ManagementPlatformsLesson 1LESSON1Assess Your Organization's Marketing andProductivity Goals; Ensure Stakeholder Buy-InLesson 2LESSON2Evaluate Multiple MWM Platforms; RequestDemos to Finalize the Best-Fit PlatformLesson 3LESSON3Facilitate In-Depth Training Programs Prior toDeploymentLesson 4LESSON4Build a Customized and Structured Roadmap forEfficient MWM DeploymentLesson 5LESSON5Integrate the MWM Platform With InternalSystems in a Phased Mannern = 214Source: Reviews (214) submitted to Gartner Peer InsightsID: 6542702Gartner ®
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Gartner Research

Magic Quadrant for Marketing Work Management PlatformsCritical Capabilities for Marketing Work Management Platforms
Gartner Peer Insights 'Voice of the Customer': Marketing Work Management Platforms

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