Marketing Work Management Platforms Reviews and Ratings

What are Marketing Work Management Platforms?

Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide stakeholders a holistic view into past, current and planned work that enables management of marketing initiatives and related resources. MWM platforms can offer a range of capabilities such as intake management, resource allocation, project collaboration, workflow automation, template standardization and asset approval. Native or integrated tools may enable varying degrees of strategic and financial planning, budgeting, and talent management.

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Asana's enterprise work management platform empowers organizations around the world to connect work to goals. Over 169,000 paying customers rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches -- all with enterprise-grade security features. With Asana, organizations can put goals into action, automate workflows across teams, and scale with ease.

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Atlassian's mission is to unleash the potential of every team. We make agile & DevOps, IT service management and work management software to help teams organize, discuss, and complete shared work. Over 300,000 companies of all sizes worldwide rely on Atlassian to help their teams work better together and deliver quality results on time

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Smartsheet is a modern work management platform that brings together people, processes, and technology to empower anyone to drive meaningful change. Organizations of all sizes use Smartsheet to manage projects, automate processes, and gain visibility into programs and portfolios at scale — all on one real-time, centralized platform, accessible from anywhere, on any device.

Over 90% of Fortune 100 companies trust Smartsheet to align their resources to improve efficiency, agility, and collaboration in today’s ever-changing world of work.

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Monday.com, operating from several global locations, focuses on empowering organizations with its Work Operating System, a platform that enables the design of customized work management tools and software applications. Based on a low code-no code framework, the system aids businesses in creating an efficient and transparent working environment by seamlessly connecting individuals with processes and systems. It fosters team performance across various functions. The platform, flexible to fit any business model, is deployed across diverse sectors and geographies.

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ClickUp is a comprehensive productivity platform that unites various functions into a single space. It operates as a multifunctional application incorporating task management, documentation, reminders, goal setting, calendars, and an inbox. Its full customization capability makes it suitable for every team type, facilitating planning, organization, and collaboration all from the same platform. The platform is utilized by a large number of individuals and diverse teams across numerous companies globally.

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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Wrike provides a cloud-based platform that aids organizations and teams in enhancing productivity through collaborative efforts. The platform brings together members and tasks in one workspace to improve workflow and focus on important tasks. It can be used across all departments of an organization, providing a comprehensive digital environment. The platform is highly customizable to fit the specific needs of any team, project, or department. Wrike simplifies task assignment, collaboration, and progress tracking while integrating seamlessly with existing technology systems. It links task completion to business results, eliminating the need for data collection from various sources. Additionally, it offers data-driven decision-making tools to facilitate higher yields on investment. Wrike also offers specific solutions for marketing teams, professional service teams, and service organizations like agencies and consulting firms.

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Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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Baserow is the open platform to create scalable databases and applications without code.

Create custom database applications without any coding skills and collaborate with your team in real-time. Baserow enables you to automate your workflows, streamline your data management, and make better, data-driven decisions. With an intuitive user interface, real-time collaboration capabilities, flexible data management features, and automation capabilities, Baserow is designed for teams and enterprises of all sizes.

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Aprimo offers digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Its AI-powered content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.

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The company operates with the intention of utilizing technology to enhance efficiency and productivity. The primary focus is to develop software that can positively transform the way teams function. The company provides innovative technological solutions to facilitate management and prompt accomplishment of objectives. A core offering is a project management software, designed flexibly with various plugins. This software helps in organizing tasks, files, data, notes, and even includes a built-in chat feature to encourage optimal team collaboration. It is a solution that synchronizes project organization all in one place.

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Hive is a productivity tool designed to enhance team collaboration and accelerate work processes. The tool facilitates comprehensive project management, integration of multiple tools, resource allocation, time tracking, proofing and approvals, note taking, task management, and report generation and analysis. It aims to streamline team operations, minimize the need for multiple browser tabs, and complete the projects efficiently. Get straight to work with Hive.

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NimbleWork is a company that offers AI-powered Enterprise Adaptive Work and Project Management products and solutions targeted towards business-to-business services. The firm specializes in providing adaptive work management solutions that integrate Artificial Intelligence into the daily operations of enterprises.

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Planfix offers a customizable business management solution that can be tailored to the specific needs of any team. The company primarily solves the business problem of inefficiency and miscommunication within teams by proposing a unified platform where all tasks, projects, and customer interactions can be managed effectively. The main goal is to streamline operations and enhance productivity within any organizational setting.

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Planview has one mission: to build the future of connected work, from ideas to impact. Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100. Planview empowers enterprises to improve time-to-market and predictability, increase efficiency to unlock capacity, and ensure their most strategic initiatives deliver the desired business outcomes.

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CoSchedule primarily focuses on providing solutions in the marketing sector with a variety of services that include content calendar tools, content optimization services, and marketing educational resources. Their assortment of agile marketing management products caters to upwards of 50,000 marketers globally, facilitating in the organization of their tasks, ensuring timely delivery of assignments, and substantiating the importance of their respective marketing teams. In totality, CoSchedule's offerings enable a significant number of marketers, almost nearing the count of 100,000, to accomplish higher quality of work within a shorter duration.

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Deltek stands as a platform that caters to more than 30,000 organizations, providing comprehensive assistance at every stage of the project lifecycle. Its main focus is on project-based businesses, with the objective of delivering solutions fostering exceptional project and financial intelligence, management, and collaboration. With the firm's broad global employee base, it dedicates its resources to driving project performance, promoting both productivity and revenue maximization.

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The company aims to support Marketing and Creative teams who are grappling with an increasing demand from customers and colleagues. Struggling with maintaining pace can impede in achieving outstanding outcomes. Therefore, the company provides a platform that offers visibility, control, and coordination across complicated team structures and processes. The goal is to centralize everything — including projects, feedback, assets, etc., — empowering the team to focus on quality work rather than just managing tasks or chasing stakeholders. The solution is not a typical asset management or project management tool. It is tailored for creative and marketing teams and does not force users into a predefined workflow. Instead, the platform adapts to the team's work mode.

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Progress (Nasdaq: PRGS) is a company that aids businesses in achieving faster innovation cycles, fueling growth and success. It provides top quality products for the development, deployment and management of high-impact applications. The company's services ensure the creation of necessary applications and user experiences, offers flexibility in how and where to deploy and facilitates the safe and secure management of all these processes. This comprehensive solution makes Progress an essential resource for numerous enterprises, software companies and developers, supporting them in meeting their defined objectives.

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