Airtable Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide a holistic view into past, current and planned work and enable the optimization of resources applied to marketing initiatives. MWM platforms offer intake management, resource allocation, project orchestration, operational performance measurement and workflow automation, and more. Native or integrated tools may enable varying degrees of strategic, financial and talent planning.

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Find the top Marketing Work Management Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Marketing Work Management Platforms

Airtable

Marketing Associate

Airtable is used for multiple management requirements for Marketing, including WIP, task lists and client project meetings. We also use it for office rota and other office based activities.

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

1B - 3B USD

30B + USD

Gov't/PS/ED <5,000 Employees

3B - 10B USD

10B - 30B USD

HEAD OF IT

AirTable entered our organisation as a piece of shadow SAAS, procured by a colleague to help run a project they were on. The tool was then quickly adopted due to how easy colleagues found it to use and collaborate together on project work, rapidly becoming one of go to tools for small scale projects being run locally within teams.  

Marketing Manager

From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team. 

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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

Airtable enables any team to create apps on top of shared data and power their most critical and unique workflows. Teams at more than 300,000 organizations, including 80% of the Fortune 100, rely on the Airtable Connected Apps PlatformTM to connect their people and data and achieve their most important goals.  Founded in 2013 and headquartered in San Francisco, Airtable ranks #6 on the Forbes Cloud 100 and has raised $1.36 billion to date. 

We‚Äôre hiring! Join us in our San Francisco headquarters, or check out openings across Austin, London, Los Angeles, Mountain View, New York, and remote locations. See open roles here: https://airtable.com/careers

Airtable is a platform that provides teams with the ability to create applications on top of shared data. Its main purpose is to facilitate crucial and unique workflows. It is the preferred platform for teams at over 300,000 organizations for connecting their workforce and their data in order to accomplish key objectives. The company, established in 2013, is based in San Francisco. Its Connected Apps Platform aims to streamline data and people connections for effective goal attainment.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Airtable Streamlines Creative Request Management and Project Workflow Visualization

Critical Review

Execution of Small Scale Projects Amplified with AirTable

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